Sticky Note Marketing with Mary Czarnecki

In this episode of The Sticky Note Marketing Show, host Mary Czarnecki is joined by Shaheen Samavati, the co-founder and CEO of Vara Content. They discuss essential strategies for brands looking to scale into new markets by leveraging localized content. Shaheen provides insights into the common mistakes brands make when translating content and the importance of creating specific and strategic briefs. She shares stories of working with international brands and the challenges of maintaining a cohesive brand voice across different cultures. Tools and AI's role in content creation are also explored, alongside valuable advice for businesses starting their international expansion journey.ABOUT SHAHEEN:Shaheen Samavati is the Co-Founder and CEO of VeraContent, where she leads a talented team in managing localized content and social media channels for international brands, with a special focus on key European markets. She began her career as a journalist in the US before moving to Spain in 2010, where she completed her MBA at IE Business School. Shaheen’s career path led her through corporate communication roles and the founding team of real estate startup Spotahome, before launching VeraContent in 2016. At VeraContent, she oversees a dedicated team of 14 in-house employees and over 200 hand-picked freelancers, crafting tailored content for blogs, social media pages, and other marketing channels. Passionate about community building, Shaheen also launched The Content Mix, a vibrant community for content professionals, and SpainGuru, a resource hub for expats in Spain. Her expertise in multilingual and culturally adaptive content strategies has made her a sought-after voice in global marketing.KEY POINTS:AI boosts creativity — It helps teams offload tedious tasks so they can focus on high-value creative work.Human oversight matters — AI should support the process, not replace thoughtful strategy or brand understanding.Adaptation is essential — Marketing teams must learn to integrate AI effectively to stay competitive in today’s fast-moving landscape.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/shaheensamavati/WEBSITE: veracontent.comPROMO: https://veracontent.com/mix/resources/ultimate-guide-multilingual-social-media/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social, to discuss the importance of leveraging executive and founder personal brands on LinkedIn. They dive into actionable tips on how to enhance brand awareness, the value of consistent content, and addressing common challenges like time constraints and founder hesitancy. Ashley also shares valuable insights on identifying key moments to amplify your brand's message and creating a compelling content strategy suited for LinkedIn's unique platform.ABOUT ASHLEY:Ashley (Mason) DiBiase is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA) and Middleboro Public Library. When she isn't working, you can find her running on her Peloton or curled up on the couch with a book.KEY POINTS:Strong hooks are essential for stopping the scroll — your first one or two sentences determine whether people keep reading.Know–Like–Trust drives conversions — people buy when they feel connected, not just informed.Every team member can strengthen brand presence on LinkedIn — not just executives; employee profiles are powerful brand touchpoints.LINKS MENTIONED IN THE EPISODE: INSTAGRAM: @dashofsocialFACEBOOK: @dashofsocialLINKEDIN: www.linkedin.com/in/ashleyjeanmasonCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

Join host Mary Czarnecki as she sits down with action-oriented business coach Kate Gilbert in this engaging episode of the Sticky Note Marketing Show. Kate, an expert beloved by her clients as a hand-holder and butt-kicker, shares invaluable insights from her new book, 'Social Media Group Therapy'. They discuss practical strategies for managing social media without overwhelming yourself, the importance of having a manifesto, and how to create a sustainable content plan. Whether you're building a brand or managing someone else's, this episode is packed with gold nuggets to keep your marketing sane and effective. Plus, learn about the 'Yikes, I Should Post' guide to help you streamline your social media efforts.ABOUT KATE:Kate Gilbert is an action-oriented business coach. Clients affectionately dub her a “hand-holder-slash-butt-kicker” for her unique blend of compassionate support and a can-do attitude. Her Post It Pronto and 30-Day Sprint programs are known for transforming social media struggles into enjoyable, effective strategies, helping business owners free up time and build momentum toward their big goals.KEY POINTS:Your social media isn’t about you — it’s about what your audience needs.Stop creating posts one at a time — batch everything.Define success before you start posting.LINKS MENTIONED IN THE EPISODE: INSTAGRAM: https://www.instagram.com/kategi/YOUTUBE: https://www.youtube.com/@KateGilbertCoachPROMO: https://kategilbert.com/yikesCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Dave Behar, founder, CEO, and Chief Executive Athlete of Ion Network and Behar Brands. They dive deep into the topic of collaboration in today's complicated, noisy world. Learn from Dave's extensive experience in leading a multi-platform media network and his insights on forming successful collaborations. Whether you're new to collaborations or looking to refine your strategies, this episode is packed with valuable advice on how to achieve successful partnerships, from setting clear objectives to understanding the importance of shared values. Plus, discover how even small brands can leverage influencer marketing effectively. Don't miss out!ABOUT DAVE:Dave Behar is the Founder, CEO, and Chief Executive Athlete of ION Network and Behar Brands, where he creates innovative brands in tech, media, sports, health, and food & beverage. Committed to personal branding and collaboration, he develops digital platforms that foster positive interactions and transactions. With a successful track record of building and exiting multiple companies, co-authoring two Amazon Best Sellers, and serving on the Journalism & Media Studies Advisory Board at San Diego State University, Dave focuses on legacy and knowledge transfer to help others thrive. A "thought leader of thought leaders," he inspires through insights rather than self-promotion and enjoys sports and culinary adventures in his free time.KEY POINTS:Clarity Fuels CollaborationStart Simple, Stay SmartEveryone Has InfluenceLINKS MENTIONED IN THE EPISODE: PODCAST: https://ions.com/the-dave-behar-show/?pass=1 CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing coach Michelle Vroom. They discuss how Michelle helps women business owners take control of signing clients to ensure stability in their businesses. The conversation delves into the effectiveness of Facebook groups for creating deeper relationships and the shift towards more people-first, relationship-based marketing in response to the rise of AI. Michelle offers practical tips for setting up Facebook groups with intention, avoiding common mistakes, and nurturing relationships to drive conversions. Tune in for actionable strategies to create a thriving community and maintain a resilient mindset for long-term success.ABOUT MICHELLE:Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of 3 boys who's built a multiple 6-figure business working 20 hours a week...Michelle understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.KEY POINTS:Return to Simple, Relationship-Driven MarketingSmaller, Intentional Communities Convert BetterThe Era of the “Lurker” BuyerLINKS MENTIONED IN THE EPISODE: WEBSITE: michellevroom.comPODCAST: https://podcasts.apple.com/us/podcast/market-like-a-boss/id1453590439 INSTAGRAM: @marketlikeabossmvFACEBOOK GROUP: https://web.facebook.com/groups/marketlikeabossgroup?_rdc=1&_rdr# CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

Join Mary Czarnecki in this insightful episode of the Sticky Note Marketing Show as she interviews Renee Koster, a learning experience designer and strategist. Learn about the difference between courses and learning experiences, how to manage content overwhelm, and useful techniques to keep learners engaged. Discover Renee's Roots to Canopy method for designing effective and audience-centric educational content. Plus, get a sneak peek at new technologies that will revolutionize learning and a special gift from Renee—a course confidence checklist to help you get started on your own educational projects.ABOUT RENEE:Renee Koster is a Learning Experience Designer & Strategist and founder of Koster Creative Learning & Design. With over 20 years of experience in education and anthropology, she helps heart-centered female entrepreneurs transform their expertise into impactful, audience-centered courses and workshops. Her holistic approach blends strategy, storytelling, and accessibility to create learning experiences people actually finish—so entrepreneurs can serve deeply and stand out in a crowded market.KEY POINTS:Start with Your Learner — Not Your LessonUse the Roots-to-Canopy FrameworkTransformation Over TransactionLINKS MENTIONED IN THE EPISODE: WEBSITE: www.reneekoster.comLINKEDIN: https://www.linkedin.com/in/renee-koster/INSTAGRAM: https://www.instagram.com/reneeannkoster/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters