Sticky Note Marketing with Mary Czarnecki

How to Turn “Boring” Business Decisions Into Marketing Gold (Ask Why x3) | Sarah TjoaHost Mary Czarnecki welcomes agency strategist Sarah Tjoa, who has 15+ years of experience and now works at Noble West, an agency specializing in food and agricultural products, bringing modern marketing to the “oldest economy.” Sarah explains how she helps CEOs and operations- or finance-led teams translate investments like efficiency, yield, and food-safety upgrades into meaningful consumer value by starting with business challenges and uncovering the “why.” She shares the “rule of three” for asking why to move beyond features and benefits into emotional, human narratives, and gives an example of helping Ocean Mist Farms make artichokes more accessible by reducing prep time and cognitive load. Sarah also shares how she stays informed through Substack, citing strategist Zoe Scaman’s newsletter.ABOUT SARAH:With over fifteen years in agencies big and small, Sarah has proven she knows how to build impactful campaign platforms that not only drive conversation; but also, business impact. With a background in all things “the good life ” - from sports to hospitality, travel to food, education to aviation - Sarah brought her expertise to Noble West to bridge knowledge gaps across the food system. Sarah’ s professional tenure has been marked by an unwavering commitment to cultivating creative solutions for business problems, no matter the category or challenge. Her expertise in account planning, brand positioning, data analyzation and stakeholder engagement has allowed her to spearhead initiatives that transform organizations for the better. Whether it' s the launch of a new product, navigating a crisis or creating new avenues for relevance and resonance, Sarah has been fearless in how she leads teams in their pursuit for better. At Noble West, Sarah' s role as Managing Director is central to the agency ' s success in empowering clients to navigate the complex challenges of the modern food landscape. With a deep passion for human resilience, a wealth of strategic acumen and a relentless drive for positive change, Sarah seeks to empower her teams to deliver first-to- market work that excites clients and consumers alike.KEYPOINTS:Curiosity Leads to Better StrategyUse the “Rule of Three” to Find the Real WhyTurn Business Decisions Into Marketing StoriesLINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/sarahtjoaEmail: sarah@noblewest.com-------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

Mary Czarnecki hosts Ondar Tarlow on the Sticky Note Marketing Show to share practical guidance on building brand partnerships and collaborations that drive business growth, especially for brands without massive ad budgets. Ondar explains the need to start with clear company strategy, goals, and audience definition before pursuing sponsorships, and outlines common mistakes such as not fully understanding the sponsor’s asset list, valuation, ROI potential, and the operational burden of ticket/hospitality packages. He highlights underused opportunities like community and philanthropic collaborations with teams and athletes, warns about league-specific rules that limit athlete access, and recommends planning integration across social, email, websites, and partner guidelines. He cites Oracle and Red Bull F1 as an example of a hands-on, mutually beneficial partnership, discusses Fast Lane Drive’s member experiences, and emphasizes the enduring value of in-person events post-COVID.ABOUT ONDAR:Ondar Tarlow is a marketing pro with over 20 years of experience, known for blending data-driven strategies with creative storytelling to deliver results. He’s mastered using AI to boost campaign performance and cut production time. As CMO at Kinecta Federal Credit Union and Pacific Premier Bank, he led campaigns that generated over $1.7 billion in product volume. Now consulting for motorsports, financial, and lifestyle brands, Ondar works with high-profile partners like the LA Chargers and Porsche, using his expertise in sponsorships to connect brands with the right audience. His love for motorsports and focus on precision drives his passion for high-performance teamwork.KEY POINTS:Strategy Comes Before Sponsorship: Before committing to any partnership, you must clearly understand your business model, revenue drivers, and strategic goals. A sponsorship should support your strategy, not replace it.Understand the Full Asset List: Don’t just look at logo placement. Evaluate every asset included in a partnership, including hospitality, digital access, community impact, and hidden opportunities that can drive real ROI.Create True Win-Win Collaborations: The best partnerships are not transactional. They align audiences, values, and long-term goals to create meaningful, measurable impact for both sides.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/ondar Website: www.ondartarlow.com-------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

Andrew Fritts (Augment CEO) on the Cutting Edge of AI in Sales—and BeyondAndrew Fritts, CEO of Augment, shares what’s happening on the cutting edge of AI in sales and explores other areas of the business that may not seem like sales at first, but will be seen differently after this episode.ABOUT ANDREW::With over 25 years of experience leading strategic sales teams, eight years managing outsourced go-to-market programs for global brands, and three years at Accenture, he brings deep expertise in modern B2B growth. Today, he collaborates with a group of innovators building AI-powered solutions that cut through sales noise, strengthen buyer–seller relationships, and transform traditional B2B selling into a more collaborative, customer-empowered future.KEY POINTS:Fit beats pitch. The best deals happen when both sides are aligned—not when the sales pitch is perfect.AI should enhance understanding, not just scale outreach. Sending more messages isn’t the goal—building better relationships is.Deliver information the way people actually consume it. Clear, personalized communication increases engagement and decision-making.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/andrew-fritts-sf/ Website:  augment.co -------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

Unlocking Sales Success: Insights with Sales Coach Renee Hribar | Sticky Note Marketing ShowIn this episode of the Sticky Note Marketing Show, host Mary interviews sales coach Renee Hribar, who specializes in helping women communicate their value and sell their expertise effectively. Renee shares her strategies for maintaining consistent business leads, dealing with limiting beliefs about sales, and aligning sales methods with personal strengths. They discuss the importance of finding the right sales approach tailored to individual preferences, the significance of setting boundaries, and addressing common misconceptions about the sales process. Tune in for actionable insights and tips to refine your sales strategy and drive business growth.ABOUT RENEE:Renee Hribar is a business coach and facilitator who helps entrepreneurs and professionals gain clarity, confidence, and momentum in both their work and personal lives. Known for her practical guidance and supportive approach, Renee empowers her clients to simplify decision-making, strengthen leadership skills, and take aligned action toward meaningful growth.KEY POINTS:Sell in alignment — choose sales strategies that match your personality so you can stay consistent.Value over price — focus on the transformation you deliver, not just what you charge.Consistency beats perfection — sustainable growth comes from simple systems you’ll actually use.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/reneehribar/Facebook: https://web.facebook.com/renee.hribar?_rdc=1&_rdr# Website: https://reneehribar.com/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

Unlocking Emotional Insights in Marketing with Kevin PerlmutterIn this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Kevin Perlmutter, Chief Strategist and Founder of Limbic Brand Evolution. They discuss the importance of emotional insights in brand strategy and marketing, and delve into Kevin's book, 'Brand Desire'. Kevin shares his journey and how understanding behavioral science can transform traditional brand strategies, making a strong case for the necessity of connecting emotionally with customers. Tune in to discover Kevin's revolutionary concepts like 'shared emotional motivation' and how they can set your brand apart in today's market. Learn actionable insights on why understanding customer emotions is crucial and how to implement these strategies effectively.ABOUT KEVIN:Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy which puts emotional insight at the center of how brands attract and retain customers. He’s also Author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach – as a behavioral science-rooted brand consultant and as a customer-centricity work session facilitator and speaker – to guide the development of more effective methods for brand evolution and customer engagement.KEY POINTS:Emotion drives decisions: Customers choose brands based on how they feel, not just features or logic—emotional insight is the real driver of connection and loyalty.Your “who” matters more than your “why”: A strong brand starts with deeply understanding your audience’s motivations, needs, and desires—not just defining what your brand stands for.Resonance beats persuasion: Traditional, persuasion-based marketing is outdated; brands win today by creating relevance and shared emotional connection, not by selling harder.LINKS MENTIONED IN THE EPISODE:Website: https://www.limbicbrandevolution.com/LinkedIn: https://www.linkedin.com/in/kevinperlmutter/Instagram: @kevinperlmutterCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

Welcome to this episode of the Sticky Note Marketing Show! Host Mary Czarnecki sits down with special guest Gabe Lullo, a seasoned expert in building and running sales teams. Gabe shares invaluable insights for marketers on how to gain a competitive edge in the next quarter, emphasizing the importance of adopting the mindset of a Sales Development Representative (SDR). The conversation delves into the historical divide between sales and marketing teams, the role of sales development as a bridge, and the crucial aspect of timing in lead conversion. Gabe also explains their unique approach to lead scoring and incentivizing SDRs. Don't miss this dynamic discussion filled with practical tips for integrating sales and marketing efforts effectively.ABOUT GABE:Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth and shaped its corporate culture.Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.KEY POINTS:Sales and marketing must align, not compete - When sales and marketing operate as one team—sharing data, insights, and accountability—lead quality improves and revenue growth becomes more predictable.Adopt an SDR mindset to fix leaky funnels - SDR-style qualification helps identify timing, need, and readiness early, reducing unqualified leads and improving handoffs between teams.Timing and real conversations drive revenue - Not every lead is ready now. Meaningful conversations (not just emails) uncover true urgency and ensure follow-ups happen at the right time.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/lullo/Website: https://alleyoop.io/Guest Profile: https://www.fame.so/connect/guest/gabe-lulloCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371