South African Digital Marketing Podcast

This episode is the full conversation I had with Abbey Cloete – we spoke about how her love for social media developed into a full blown case of digital strategy, and what pathways she recommends for new digital marketers as move up in their career.Follow Abbey on LinkedinThis is the final episode of season one. I'm currently working on season two, which will be a series of deep dives into specific marketing-related issues! You can help me get season two done by commenting on and sharing as many of season one's episodes as possible - that's the best way to encourage me!Remember to subscribe wherever you're listening so that you'll be notified when season two starts.Have some thoughts, feedback or questions? Send it to podcast@tmdigital.co.za

This episode is the full conversation I had with Senzo Madikane – we spoke about truly mastering specific skills versus being a generalist, the benefits of agency life, and why getting a good educational foundation is crucial for a successful career.

This episode is the full conversation I had with Alex Overmeyer. We chatted about prioritising data in decision-making, staying in school as much as possible, and how to survive starting your own digital marketing agency. You can follow Alex Overmeyer on Linkedin here: https://www.linkedin.com/in/alex-overmeyer-39358a119

In this episode, we talk to Michelle Marais about how her career started and progressed to where it is now, the importance of continual learning, the differences between life at an agency versus an internal marketing department and so much more. You can connect with Michelle on Linkedin: https://www.linkedin.com/in/michellemarais

We couldn’t do…anything, really, without the plethora of tools that are now available to us. But we are at a point where there are so many that it’s easy to either choose ones that are way too complicated for our needs or completely miss tools that would make our day to day work so much easier. In this episode, we talk about what tools our 5 digital experts use regularly.

One of the huge benefits of digital marketing is the mass of information it gives us about our potential customers. But can this lead analysis paralysis? In this episode, we talk about how these insights and intuition interact to create campaigns that are creative while also being informed by data. Our 5 experts each gave their thoughts 

In this episode, we debate the value of experience versus education. Do you need to go through an expensive course to become a professional digital marketer, or is it smarter to learn on the job? If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za, and of course don’t forget to subscribe wherever you listen

In this episode, I asked my guests about their journey so far in digital marketing – we talk how they got started and how they got to where they are right now. If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za, and of course don’t forget to subscribe wherever you listen.