Soul Leaders Podcast with Mills Gray

"Today's episode is your kind of non-bullshit 2025 planning guide. And I feel like it's one that you might actually use." - Mills GrayEpisode OverviewIn this Boxing Day special, Mills breaks down a practical and honest approach to business planning for 2025. Moving beyond traditional goal-setting exercises, she offers a three-part framework for meaningful reflection and planning that serves real business owners.Key HighlightsA realistic approach to year-end review and planningThree-part framework for business evaluation:Celebrating Real WinsHonest Reality CheckEnergy AuditPart 1: Celebrating Real WinsRevenue milestones and growthClient success storiesPersonal growth moments including:Saying no to non-ideal clientsRaising prices confidentlyImplementing automationMaintaining content consistencySetting boundariesOvercoming imposter syndromePart 2: Honest Reality CheckIdentifying soul-draining activitiesEvaluating marketing tactics that didn't workTime allocation analysisContent engagement reviewClient feedback patternsAreas of over-complicationUnused tools and subscriptions auditPart 3: Energy AuditActual working patternsPeak performance timesSeasonal patternsClient work energy assessmentContent creation flowSales conversion analysisFinancial deep diveComing UpStay tuned for the strategic planning episode releasing on January 2nd, 2025!2024 MilestonesWeekly podcast episodes throughout the yearThree-step series completion12 Days of CEO Magic seriesConsistent content deliveryConnect With MillsShare your thoughts and planning insights with Mills on social media Tag Mills in your stories for a reshare or visit her website www.millsgray.com

"Having the strategies is one thing, but implementing it are two very different things, my friends." - Mills GrayEpisode OverviewIn this candid follow-up to the "12 Days of CEO Magic" series, Mills reflects on the impact of sharing her business frameworks and discusses why having strategies alone isn't enough for success. Through real client examples and authentic insights, she explores the crucial difference between knowing what to do and actually implementing it effectively.Key HighlightsReflection on the success and impact of the "12 Days of CEO Magic" seriesThe importance of implementation over just collecting strategiesReal-world case study of client Kat's transformationDiscussion of key business frameworks including:Act Offer StrategyClient Magnet MethodCEO SystemsSpider Web Content StrategyValue BombsThe power of having both support and strategy in business growthWhy real-time problem solving and accountability matterHow customization of frameworks leads to better resultsThe importance of celebrating small wins in businessNext StepsFor listeners ready to move from strategy to implementation, connect with Mills on social media: @Mills_Gray or www.millsgray.comComing UpStay tuned for special episodes coming out on Boxing Day and January 2nd, 2024!Connect With MillsDM Mills on Instagram: @Mills_Gray Message: "I'm ready to work with you Mills"

Day 12: The CEO Systems Framework - Creating Your Dream BusinessEpisode 12 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint🎯 Episode SnapshotLearn how to create a business that doesn't stop when you do through strategic systems implementation, automation, and proper frameworks.💫 Episode HighlightsThe CEO Systems Framework:Business Foundation Systems:Tech stack essentialsCustomer journey mappingFuture-proof planningTeam preparationBottleneck removalClient Experience Systems:Automated onboardingCommunication flowsPayment systemsService deliveryClient satisfactionGrowth & Scale Systems:Monthly CEO planningContent repurposingAutomation setupLead generation flowsTeam expansion prep🔍 Common Problems Addressed:Being the business bottleneckLack of clear systemsReactive vs proactive approachUnable to handle sudden growthBusiness dependent on owner✨ Success Story Example:Client Transformation:Before: Missing school events, constant voice notes, no presenceAfter: Clear boundaries, automated responses, structured planningResult: Present in life while business runs smoothly📝 Perfect Business Day Vision:Working 10 till 3Clear boundariesSystems running smoothlyTime for strategic thinkingEverything gets done🎯 Action Steps:Write down your perfect day visionAssess if you could handle 20 new clientsTraffic light your current systems:🟢 Green: Love and using🟡 Yellow: Unsure about🔴 Red: Not using/unnecessary💡 Notable Quotes"None of us started a business to replace a job that just pays worse." "Small little changes make massive differences."📊 Implementation Timeline:3 months: Basic implementation6 months: Refinement and habit formationOngoing: High cash month sustainability🔧 Key Systems Focus:Accounting systemsCalendar managementEmail platformsPayment processingClient onboardingLead generation📱 Connect With MillsInstagram: @Mills_GrayDM for one-on-one opportunitiesThree and six-month programs availablewww.millsgray.com🎁 Final Series Message"Imagine what it would look like to work with me. This is free - imagine what we could do together."Ready to implement? DM Mills "I'm fucking ready" to discuss one-on-one support!Would you like me to:Add more system examples?Include implementation timeline?Develop system audit template?Add more success metrics?

Day 10: Why Your Email List Is Dying (And How to Revive It)Episode 10 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint🎯 Episode SnapshotLearn how to transform a dying email list into a revenue generator with the Strategic Nurture System, consistently generating 20-40% of monthly revenue from email marketing.💫 Episode HighlightsThe Strategic Nurture System:Value Strategy:Welcome sequence that connectsRegular value dropsClient story integrationProblem-solution contentBehind-the-scenes glimpsesRelationship Building:Personality injection ('Mills-isms')Consistent communicationCommunity buildingTwo-way engagementTrust developmentStrategic Sales Integration:Natural buying triggersOffer awarenessSocial proof inclusionClear call-to-actionsFollow-up framework🔍 Common Email Marketing Mistakes:Building lists but rarely emailingOnly showing up to sellMissing strategic nurture sequenceInconsistent messagingLack of personalityPoor relationship building✨ Success Story:Before:300 person list12% open rateSporadic emailsFear of bothering subscribersAfter Implementation:List grew to nearly 7,00030-40% average open rate£5,000 in salesGenuine relationships built📝 Weekly Email Structure:Monday: Value/TeachingWednesday: Client Success StoryFriday: Behind-the-scenes/Personal Story🎯 Quick Implementation:Open email platformCheck last 5 emailsRate for:Value givenPersonality shownClear next stepsPlan next 4 weeks of emails💡 Notable Quotes"Your email isn't just about a numbers game, it's about a relationship opportunity." "It takes on average eight follow-ups for somebody to say yes."📊 Daily Audit Questions:Current email open rate?Last email sent date?Welcome sequence existence?Unsubscribe rate check?Natural offer integration?📱 Connect With MillsInstagram: @Mills_GrayShare email marketing strugglesEngage for points toward strategy session🔜 Coming TomorrowDay 11: The Natural Sales Framework

Day 9: Calling in Your Driven AF Clients - Intentional Client AttractionEpisode 9 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint🎯 Episode SnapshotLearn how being boldly authentic in your marketing attracts dream clients while naturally repelling wrong-fit prospects.💫 Episode HighlightsThe Intentional Client Attraction Framework:Client Identity Clarity:Who lights you up?What's their energy like?Key qualities they possessRed flag identificationWhere they hang outClear Communication:Use their exact languageShare your boundariesState personality traitsShow ambition markersOwn your expertiseStrategic Positioning:Platform selectionContent alignmentOffer structurePricing strategyValue articulation🔍 Common Marketing Mistakes:Using corporate languageAvoiding personalityTrying to include everyoneWatering down messagingBeing afraid to repel✨ Success Story:Personal Transformation:Before: Professional, corporate languageAfter: "Ambitious, driven AF humans ready to level up"Result: Attracted highest-paying client📝 Daily Audit Questions:Does your content clearly state who you serve?Were your last 5 clients dream clients?Are you stating who you don't work with?Is your messaging attracting or convincing?Could anyone benefit from your offer? (Red flag if yes!)💡 Notable Quotes"Trying to appeal to everyone usually means you're attracting no one." "The more specific you are about who you want to work with, the more magnetic your marketing becomes."🎯 Quick Implementation:Review last 5 postsCircle generic languageNote specificity opportunitiesDraft one bold postTag Mills in your content🚫 Signs You're Too Generic:Constant price questioningNeeding to convinceNon-implementersEnergy vampiresUniversal appeal📱 Connect With MillsInstagram: @Mills_GrayShare your ideal client descriptionGet feedback on your bold post🔜 Coming TomorrowDay 10: The Nurture System - Keeping Your Email List Alive and Buying

Day 8: Beyond Basic Testimonials - The Trust-Building FrameworkEpisode 8 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint🎯 Episode SnapshotLearn how to transform basic testimonials into powerful client journey stories that sell your offers for you through strategic social proof.💫 Episode HighlightsThe Trust-Building Framework:Capture System:Win celebration promptsJourney documentationProgress trackingRegular check-insSystematic collectionContent Creation:Before and after storiesProgress milestonesSpecific resultsClient journey mappingTransformation detailsStrategic Sharing:Platform-specific formatsTimeframe clarityProblem-solution matchingObjection addressingJourney showcasing🔍 Common Social Proof Mistakes:Generic "she was great" testimonialsMissing journey detailsWaiting until the end to capture successNot leveraging small winsNo systematic gathering processLetting powerful moments slip away✨ Example Structure for Wins:Don't just say "Made X amount" Include:Starting pointInitial strugglesChanges madeEmotional journeyNext steps📝 Daily Audit Questions:When was the last time you actively collected a testimonial?Do your testimonials show specific transformations?Are you capturing client wins in the moment?Do case studies show clear before/after scenarios?Would your ideal client see themselves in your social proof?🎯 Quick Implementation:Open your messagesFind last three client winsCreate a success story bank (Google Doc)Set up regular check-in promptsStart documenting journeys💡 Notable Quotes"Every client win is a future client buying." "A strategically captured client journey sells your offer for you."🚫 What Not to Do:Wait until project end for testimonialsShare generic praise without detailsMiss documenting small winsForget to address common objectionsLeave wins uncaptured🎁 Action Steps:Create a system for:Regular win check-insJourney documentationProgress trackingSuccess story bankingStrategic sharing📱 Connect With MillsInstagram: @Mills_GrayShare your social proof aha momentGet feedback on your systemwww.millsgray.com🔜 Coming TomorrowDay 9: Intentional Client Attraction - How to Call in Your Driven AF Clients

Episode 7 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint🎯 Episode SnapshotLearn how to transform one piece of content into multiple assets, creating a month's worth of content in just one hour using the content repurposing machine.💫 Episode HighlightsThe Content Repurposing Framework:Core Content Creation:Choose primary platformCreate long-form contentFocus on quality over quantityInclude multiple teaching pointsContent Pillars:Problem-specific contentTransformation contentAuthority-driven contentStrategic Breakdown:Extract key quotesPull out teaching pointsIdentify story elementsNote actionable tipsOne Piece of Content Becomes:3 carousel posts for Instagram5 story promptsBlog post for SEOFacebook group liveEmail sequenceMultiple DM conversation startersCross-platform promotion🔍 Common Content Creation Mistakes:Daily creation from scratchNot maximizing best performersTime spent on low-engagement contentMissing repurposing opportunitiesBurnout from constant creation✨ Client Success Story: Jane's TransformationBefore:Overwhelmed with content creationBurning outUnclear strategyInconsistent resultsAfter Implementation:One weekly podcast as core contentStrategic breakdown systemMulti-platform adaptationImmediate ROIBetter work-life balanceIncreased engagement📝 Daily Audit Questions:How many pieces are created from scratch vs repurposed?Have you fully leveraged your best performing content?Are you batching content or creating daily?Do you have a content bank?When did you last repurpose a past high performer?🎯 Quick Implementation:Find your last piece of long-form contentList all:QuotesTeaching pointsStoriesTipsCreate new content from each element💡 Notable Quotes"It's not about creating more content, it's about getting more mileage from the content you've created." "We want to make it easy peasy lemon squeezy."📊 Platform Reach Mentioned:Facebook Group: 4,700+ membersEmail List: Nearly 7,000Instagram: Almost 8,000 followers📱 Connect With MillsInstagram: @Mills_GrayShare your content creation strugglesGet personalized solutionswww.millsgray.com🔜 Coming TomorrowDay 8: Strategic Social Proof - Turning Client Wins into Magnetic Marketing

Day 6: Why Working Harder Isn't Working (And What To Do Instead)Episode 6 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint🎯 Episode SnapshotLearn how to build your business around your energy instead of forcing your energy around your business - creating sustainable success without burnout.💫 Episode HighlightsThe Energy-Based Framework:Energy Mapping:Track peak performance timesIdentify natural rhythmsNotice creativity patternsDocument recovery needsConsider cycle trackingStrategic Scheduling:One week on, one week off client callsContent creation during peak energyAdmin during lower energy periodsTime allocation framework (⅓ content, ⅓ selling, ⅓ serving)Boundary Setting:Clear working hoursNon-negotiable rest periodsAligned launch timingSaying no to energy drains🔍 The Car Analogy:"Working against your energy is like driving with the handbrake on - you can move, but it's a struggle."✨ Client Success Story: Suzie's TransformationBefore:Reactive to client demandsExhausted from poor schedulingResentful of business demandsStruggling with boundariesAfter Implementation:Clear working hoursStrategic content creationHigh-energy client callsRecovery days after eventsBetter engagementIncreased revenueSellout events📝 Daily Audit Questions:When did you last feel truly energized delivering your offer?Where are your calendar energy drains?Which clients light you up vs drain you? (List characteristics)Are peak energy hours matched to high-value tasks?Where are you saying yes when you want to say no?🎯 Quick Implementation:Rate your calendar appointments:🔴 Energy drain🟡 Neutral💚 Energy giving Action: Move red appointments to better times💡 Notable Quotes"Your energy is literally your most valuable business asset." "Managing your time is good, but managing your energy is better."🚫 Common Energy Mistakes:Working when energy is lowestForcing other people's schedulesCreating content when burnt outLaunching at wrong timesIgnoring energy signals🎁 Personal Example:Mills' Content Creation Win:Aligned with energy12 episodes recorded in 24 hoursComplete project in 48 hoursDriven by genuine excitement📱 Connect With MillsInstagram: @Mills_GrayShare your biggest energy drainGet personalized solutionswww.millsgray.com🔜 Coming TomorrowDay 7: The Content Repurposing Machine - Creating More Impact with Less Effort