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cover art for Episode 41: Bill Mullin On Ecosystem Development & What Makes AV Special

Integrating Technology

Episode 41: Bill Mullin On Ecosystem Development & What Makes AV Special

Ep. 41
Highlights From This Episode…


  • AV focuses on the creative side of technology. That’s what separates us from IT; We help people tell their story and communicate ideas.


  • We can improve our offerings by looking at every step of the delivery and use lifecycles. A short training after the install isn’t enough.


  • System thinking includes considering every “user” in the supply and use chain. A company’s intentions are communicated at all of these touch-points.


  • To be scalable, standards are required.


  • Best practices and oversight increase reliability and improve the overall experience. Consider a Quality Of Service Manager position as a go to reference who helps everyone implement your guidelines. 


  • Look into Advance Supply Chains to increase sustainability and avoid "bone piles” of unused equipment.


  • AV is everywhere. It is still a specialty, but is becoming more of an expected and critical piece of building infrastructure.


  • Mobility and remote working catalysed the boom in huddle rooms to give mobile workers a touchpoint in the office (instead of a fixed desk).


  • Spend time considering where you fit in a Smart building and smart world. Survival is not about being the smartest or the biggest, it is about being adaptable.


  • Consider the application, vertical market, and venue. 
  • Does the application get it done?
  • What vertical markets will have strong activity?
  • Venue specialists can be successful but need to be able to interconnect. 


  • Be disciplined in what you do. Use software and agile project management to avoid waste and move adeptly.


  • Customer success = how much they love you in the end.


  • Map your workflow. Ask question like, “What are we going to do when we meet the curmudgeon?”.


  • Consider on-demand training because people don’t want information until they need it. The days of the lunch and learn are ending.  


Mentioned In This Episode…
  • Paul Konikowski
  • AVIXA
  • David Fitzgerald
  • Barco
  • Zoom
  • MCSI
  • Dante
  • QSys
  • Book: Draw To Win
  • Bobby Schwartz
  • Malissa Dillman 

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