Sofa, Looking for Togo

I've been seeing them everywhere. At my friends’ places, at my friends’ parents’ places. They come in all sorts of colour, even with flowers. They strike poses in magazines, on billboards in the subway, at the movies, on social networks… What’s with all this passion for Togo sofas?Designed for Ligne Roset in 1973 by Michel Ducaroy, its super cool silhouette immediately evokes the 70s. Today it sells like hotcakes, if you don’t have a Togo you’ve missed the boat… well nearly ! It’s the pioneer, the boss of your TV room, the cocoon for cuddles, the supreme sofa.Sofa, looking for Togo is an adventure and an investigation to try to understand this worldwide success a little better. How did this sofa become such an iconic, inescapable piece of design? Why does everyone want it? What’s its secret? My name is Aurélie Sfez, I’m a journalist and I make documentaries. Come with me on a journey to look for Togo and we’ll see where it leads…Listen to Sofa, looking for Togo on all podcasts and streaming platforms. Sofa, Looking for Togo, a podcast written and hosted by Aurélie Sfez, edited by Charles de Cillia and produced by Radio K7 Creative.This series was awarded the prize for Best Branded Podcast at the Paris Podcast Festival 2023. 

I've been seeing them everywhere. At my friends’ places, at my friends’ parents’ places. They come in all sorts of colour, even with flowers. They strike poses in magazines, on billboards in the subway, at the movies, on social networks… What’s with all this passion for Togo sofas?In this episode, I’m taking the train to Saint-Vincent-de-Tyrosse, in the middle of the French southwest forests, to meet with lifestyle influencer Marion Gruber. We’re going for a stroll at the Museum of Decorative Arts in Paris with Dominique Forest, the Chief Curator of Modern & Contemporary department and we’re having a coffee with Jacques Séguéla, the king of trendy and provocative advertising in the 1980s.Lost for words? Follow my journey and find all these personalities on my own map of Togo!‘Sofa, Looking for Togo’ is an adventure and an investigation to try to understand this worldwide success a little better. How did this sofa become such an iconic, inescapable piece of design? Why does everyone want it? What’s its secret? My name is Aurélie Sfez, I’m a journalist and I make documentaries. Come with me on a journey to look for Togo and we’ll see where it leads…This series was awarded the prize for Best Branded Podcast at the Paris Podcast Festival 2023. Credits :Written and hosted by Aurélie Sfez. Edition : Charles de Cillia, assisted by Paul Lambert de Cursay. Creative Director : Emmanuel Minelle. Coordination, Copy Editing : Fanny Giniès. Translation : Elsa Najar & Dawn Cornelio. Adaptation : Marc Valenduc, Romain Lefebvre & Julien Sabourin. Voice-over : Kathryn Atkins, Ella Perrin, Richard Doust, Roman Facerias-Lacoste & Eli Finberg. Original music : Aurélie Sfez & Charles de Cillia, mixed by Stéphane “Alf” Briat. Graphic identity : Pierre Manas. Illustrations : Béatrice Bloomfield, Floating Studio. Production : Radio K7 Creative.