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Help Refugees & Choose Love CEO Josie Naughton's founder journey

Season 1, Ep. 1

The story of how Founder CEO Josie Naughton ‘accidentally’ launched and grew the charity Help Refugees and its iconic brand Choose Love to become the largest grassroots distributor of aid in Europe is fascinating and inspirational. And it all happened incredibly quickly.

In this in-depth interview we hear Josie’s personal founder story, the challenges and tough times, as well as the impact and successes. She tells us about the key stages she and her team went through to enable rapid growth; the logistics of delivering food and shelter to refugee camps across Europe, raising millions in donations, ensuring due diligence, working with partners, changing attitudes and UK laws.

We also hear how their Choose Love T-shirts, shop and campaigns have mobilised awareness and funds, supported by celebrities from the fashion and music industry.

 “Looking back on it now, we were utterly crazy,” says Josie!

Josie covers so much in this interview, it’s a fascinating listen.


Visit www.socialfounder.org for a list of free resources and links on the topics discussed in this episode.

And subscribe to our Social Founder Newsletter here.

Enjoy this podcast, and please consider leaving a short review on Apple Podcasts/iTunes. It’s very quick to do and really makes a difference in helping us reach new listeners.

Social Founder Stories is brought to you by the Social Founder Network, in association with the Centre for Innovation in Voluntary Action. You can find out more about CIVA's innovative work, and support them, at www.CIVA.org.uk.


Follow Social Founders:

Twitter: @socialfounders

Instagram: @social.founders

Facebook: @socialfoundernetwork

Subscribe to our newsletter: Social Founder News

Follow Caroline: @carolinediehl


Follow Help Refugees:

Twitter: @chooselove

Instagram: @chooselove

Facebook: @ChooseLove

And if you can please donate to Help Refugees & Choose Love here

Thank you for listening, and remember to subscribe to Social Founder Stories and leave us a great review so we can attract more listeners, thanks again.

caroline@socialfounder.org

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