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cover art for 1738: Seth Godin on Strategy, Fear and Finding Your Path

So Money with Farnoosh Torabi

1738: Seth Godin on Strategy, Fear and Finding Your Path

Seth Godin, bestselling author, entrepreneur, and one of the most influential thinkers in marketing and leadership, joins the show. He discusses his latest book, This Is Strategy: Make Better Plans, and how to create more meaningful and effective strategies in all areas of life, from career growth and personal development to financial success.

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  • 1761: Ask Farnoosh: Converting a 401(k) to a Roth IRA, Stretching Your Retirement Funds and Navigating Finances as a Couple

    32:58|
    In this episode of Ask Farnoosh, we tackle some of your most pressing money questions about retirement planning, investing, and managing finances in relationships. First, we dive into the pros and cons of converting a Traditional 401(k) to a Roth IRA, discussing how to weigh current tax impacts against long-term growth benefits. Next, we explore strategies for helping a loved one preserve and grow their retirement savings, including balancing accessibility and investment growth for someone relying on Social Security. Lastly, we address the complexities of merging finances as a couple—whether you’re cohabiting, buying a home, or just starting to have those “big” money talks.References: Article: What My College Friendships Taught Me About Socioeconomic StatusArticle: The Perimenopause Gold Rush Join the So Money Members Club.Download Farnoosh's free investing blueprint.Hang out with Farnoosh on Instagram.
  • 1760: How to Crush $50K in Debt *While* Saving For Your Future

    30:47|
    Today's episode of So Money is a full-circle moment. I’m thrilled to welcome Jodi Smith, the creator of the blog Abundance of Jo and a rising star in the personal finance world. But before she became a go-to resource for money advice, she was just like so many of you—Googling 'personal finance help' and landing on So Money.Jodi’s journey is nothing short of inspiring. From moving to Canada for her MBA, taking on and paying off $50,000 in debt in just six years, to creating a financial plan that balances debt repayment, saving, and even treating herself, she has been organized and intentional every step. Along the way, she turned her financial wins into a platform to help others.In our conversation, Jodi shares how she found motivation through the podcast nearly a decade ago, the strategies she used to climb out of debt while building wealth, and how her blog empowers people worldwide to live their best financial lives. We also dive into her philosophy on making money, negotiation tips, and why compassion is key to personal finance education.Join the So Money Members Club.Download Farnoosh's free investing blueprint.Hang out with Farnoosh on Instagram.
  • 1759: Your #1 Asset Isn't Money. It's Time. Here's How to Make the Most of It.

    32:25|
    Today’s conversation will change your thoughts about time—our most precious and often overlooked currency. Returning to the show is Heather Chauvin, a dynamic speaker, coach, and author whose wisdom on time management is nothing short of transformative. Heather’s journey began in a crucible of crisis—a stage-four cancer diagnosis. Still, from that challenging moment, she built a revolutionary approach to owning and investing time to live richly and intentionally.In this episode, Heather and I dive into her signature concept of "energetic time management," where time isn’t just about productivity or calendars; it’s about aligning your energy, values, and desires to create a life that feels as good as it looks. She shares the origin of this system, the profound realizations she had while juggling motherhood and a career, and why most of us are in what she calls "time debt." Heather explains how to break free, set boundaries, and treat time like money—because every moment matters.We’ll also talk about practical strategies: building a dream calendar and redefining your relationship with time. Also: Why outsourcing isn't a luxury—it’s a necessity for creating space to thrive. Plus, Heather offers profound insights for women navigating the dual roles of professional ambition and domestic responsibility without losing themselves.Grab the So Money Investing Blueprint for FreeJoin the So Money Members ClubRead Heather's book Dying to Be a Good MotherListen to Heather's podcast Emotionally Uncomfortable
  • 1758: Ask Farnoosh: Trump Tariffs, Retirement Decisions, and Car-Buying Tips

    32:02|
    If you’re planning to make a big purchase in the next few months, don’t wait. Early holiday sales and year-end discounts are already a smart move—but add the potential for higher tariffs, and shopping is now more convincing. Farnoosh breaks it down in this new episode of Ask Farnoosh. Plus: Which is better, a Roth or Traditional 401(k), and How to Save Money on Buying a Car in December.Grab the So Money Investing Blueprint for FreeJoin the So Money Members ClubRead: What Should You Buy Before the Trump Tariffs - HuffPost
  • 1757: How to Reduce Money Stress with Strategic Thinking – Insights from Seth Godin

    35:28|
    In this episode of So Money, Farnoosh welcomes back bestselling author and marketing legend Seth Godin to discuss his latest book, This Is Strategy: Make Better Plans. Seth dives deep into the essence of strategy and its importance in creating meaningful change in our finances, careers, and lives. He explains the four essential threads of strategy—time, game, empathy, and systems—and how understanding them can help us make better decisions and reduce stress. From navigating money stress to mastering delayed gratification, Seth offers actionable advice for tackling life's challenges with clarity and purpose. He also revisits his thoughts on being "rich" 10 years later, emphasizing the value of choice and contributions over material wealth. Whether you're looking to improve your financial game, stand out at work, or build a better future, this episode is packed with wisdom and inspiration from one of the most influential thinkers of our time.Join the So Money Members Club.Download Farnoosh's free investing blueprint.Hang out with Farnoosh on Instagram.
  • 1756: How to Quit Your Job (Encore)

    34:48|
    A new study reveals that more people want to quit their jobs now than during the Great Resignation. Whether it’s to find better-paying work to address the rising cost of living or simply to leave their company or industry and start fresh on a professional path they actually enjoy, the big question remains: Will they quit?Our guest today is helping people overcome that hurdle.Goli Kalkhoran is a Master-Certified Life Coach and former attorney who helps unfulfilled professionals create a career (and life) they genuinely enjoy. She hosts the Lessons from a Quitter podcast, where she de-stigmatizes quitting and offers resources and inspiration for individuals looking to pivot in their established careers. In this episode, we discuss why our culture is so afraid of quitting, how to afford to leave — financially and energetically -- and Goli’s journey of quitting her law career and the many pivots that followed.Join the So Money Members Club.Download Farnoosh's free investing blueprint.Hang out with Farnoosh on Instagram.
  • 1755: The Best Time to Start a 529? Adding My Kids to My Payroll? (Encore)

    19:29|
    This episode originally aired on September 6, 2024.This Friday: Questions regarding adding children to your business payroll, enrolling in a 529 plan when college is just a few years away (good idea?) and how to manage a 401(k) that's being discontinued at work. Join the So Money Members Club for free for one month with the code SoMoneyBF2024. Expires Saturday, November 30.
  • 1754: Top Ways to Achieve Gratitude, Growth, and Financial Success with Life Coach Christine Hassler

    33:33|
    As we approach Thanksgiving, there’s no better time to reflect on gratitude, personal growth, and turning life’s challenges into opportunities. In this episode of So Money, I’m joined by Christine Hassler, a #1 life coach, bestselling author, and host of the popular podcast Over It and On With It. Christine opens up about hitting rock bottom—leaving a toxic work environment, finding herself in debt, and overcoming heartbreak—all while redefining what success and happiness genuinely mean. She shares how gratitude became a cornerstone of her personal and financial transformation and why self-worth is directly tied to net worth.We also explore her actionable strategies for embracing setbacks, finding purpose, and creating a life rooted in abundance. Whether you’re feeling stuck or simply want to align your values with your goals, Christine’s insights will inspire you and prepare you to take the next step.This episode is a replay.
  • 1753: How to Create Rich Professional Content and Build a Personal Brand

    37:12|
    In this episode of So Money, I’m joined by Michael Schreiber, award-winning journalist, founder of MediaFeed, and long-time friend. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he’s at the forefront of helping businesses and individuals leverage content to grow their brands and connect with audiences.We explore Michael’s transition from journalist to media entrepreneur and the lessons he’s learned about creating impactful content. He shares strategies for building a personal brand on various platforms, from LinkedIn to YouTube, the power of content syndication, and how businesses can own their narrative without relying on traditional advertising. Plus, we dive into how AI tools like ChatGPT can supercharge your content creation process while saving time. Plus: a sneak peek into a collab between Farnoosh and Michael.