Smart Creation

Léonore Garnier is the Sustainability Project Manager at the Fédération de la Haute Couture et de la Mode. Her role focuses on promoting collective sustainability efforts within the fashion industry. With a background that emphasizes creativity, she defines sustainability as fashion's avenue to embody relevance, durability, and circularity while addressing environmental and social challenges.As part of the Fédération de la Haute Couture et de la Mode, Léonore Garnier contributes to its mission of advancing sustainability in the fashion realm. The federation initiates collaborative endeavors, such as the "eco-design for sustainable product regulation," guiding brands to integrate sustainable practices into their operations.Garnier's role involves guiding brands to comprehend their environmental impact, advocating for materials reuse, and incorporating sustainable design principles into events like Paris Fashion Week. With a vision that cherishes clothing's value and mindful consumption, the Federation aims to instill sustainability as a fundamental approach within the fashion industry.In this new episode of Smart Creation, Léonore talks to us about her vision of fashion and the importance of combining creativity, sustainability, and innovation, in order to make a positive contribution to the fashion industry and create a better future.CONTENT TO FIND YOUR WAY IN THE EPISODE01.11 The guest introduces herself and talks about her role at the Fédération de la Haute Couture et de la Mode01:54 : She talks about what she did before and where she studied03:02 She explains her definition of sustainability04:29 She provides an overview of the main sustainability initiatives that the Federation has implemented to help brands become more responsible07:19 She explains what’s a sustainable fashion show09:17 She talks about the different regulations for fashion shows, and what the Federation recommends to the fashion brands ? 15:20 She talks about the most important key learnings to become more sustainable as a fashion brand 18:02 She explains how the Federation influences the brands and how they measure their environmental impact 23:29 She explains how fashion can be sustainable and what are her hopes and expectations for the industry 25:40 She talks about the last item she bought and why 26:52 She gives her advice to fashion brands in order to make their practice more sustainable28:56 She talks about international markets and how they react to sustainability31:43 Rapid-fire question sectionKey Learnings : "Sustainability is a constraint; we confront a vast climate crisis that extends beyond any single industry. What I find intriguing is that when connected to fashion, it demands qualities of relevance, durability, persistence, and circularity. These substantial concepts gain true significance within creative industries, as creativity inherently thrives on innovation and unique thinking. Due to this constraint, sustainability demands a distinct approach. By its essence, fashion can be avant-garde, particularly given its contemporary nature, leading to the incorporation of environmental and social challenges.""Perhaps the most sustainable event is one with shared or rented materials. This notion extends beyond the event's immediate duration to encompass a week of activities. In our context, Paris Fashion Week facilitates cost-sharing—both financially and environmentally—by considering material reuse. While shows may appear extravagant, there exists substantial work dedicated to ensuring material relevance, usefulness, and multiple life cycles. A sustainable show possesses meaning, where every component serves another purpose."

Ana Silva Tavares is the CEO of RDD Textiles, a pioneering company in the field of sustainable fashion. With her deep commitment to environmental responsibility, Ana guides RDD Textiles in revolutionizing the textile industry by integrating innovative technologies and sustainable practices.Based in Portugal, the company specializes in natural cellulosic fibers, as well as innovative processes that significantly reduce the ecological footprint of their products. The company operates its own recycling center to collect garment remnants, which are then blended with other fibers for reuse.RDD Textiles also aims to develop and provide sustainable textile innovations to global brands. They believe in co-creation and technological exploration as essential drivers of progress in the industry. They operate with enhanced transparency and openness, emphasizing the importance of traceability in their processes through material tracking and analysis.In this new episode of Smart Creation, Ana talks to us about her vision of the future and the importance of combining creativity, technology, and transparency in order to make a positive contribution to the fashion industry and create a more sustainable future.CONTENT TO FIND YOUR WAY IN THE EPISODE1:05 Who is Ana?1:19 What's RDD Textiles?1:57 What is her definition of sustainable fashion?5:12 What's RDD Textiles' process?11:46 Why is it difficult to achieve the right colors naturally?17:36 What are the differences with conventional coloring?28:10 What are the challenges faced by fashion brands?29:22 What are the right certifications and how can one become more sustainable?33:15 Can you explain the design and creation process of the new hostess outfits for Premiere Vision and how it reflects RDD Textiles?37:27 Can you provide examples of companies that have a sustainable business model?40:26 What is Ana’s vision of a sustainable market?41:53 Where does RDD Textiles draw inspiration from?42:42 What was the last piece of clothing Ana bought?43:17 Who would Ana like to listen to in this podcast?KEY LEARNINGS"Biomaterials can also have a considerable negative impact, such as cotton, so we try to use different materials sourced from biological sources that have less impact than what we usually see in our materials.""I don't believe there is only one way to accelerate the sustainable revolution in fashion.""As a designer, I think one of the most challenging things right now is the availability of a wide range of materials and different processes that are on the market these days; you have to become a technical person to understand.""Certifications can be a tool to achieve traceability in the process, as well as to study materials.""At RDD Textiles, we believe that collaboration is one of the keys to the future."

In the fashion industry, where innovation and technology play an increasingly important role, Ben Hanson has emerged as one of the most influential editors-in-chief. As a leader at The Interline, a globally renowned publication focused on fashion and technology, Hanson has pushed boundaries and shaped the future of the industry. His commitment to exploring the synergies between fashion and technology has catalyzed major changes in this constantly evolving field.As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.Ben Hanson discusses in this new episode of Smart Creation, the magazine’s vision and the importance of combining technology, transparency, and sustainability in the fashion industry. CONTENT TO FIND YOUR WAY IN THE EPISODE1:12 What is The Interline ?1:51 What's his background in fashion2:02 What's the aim of the magazine ?2:19 Their partnership with Première Vision2:39 What brings him to technology 3:55 What’s Smart Tech ?4:27 Why are we hearing a lot about technology in fashion ?6:24 Why should  fashion companies invest in technology ?8:00 The role of 3D in fashion design11:11 What are the available tools on the market today ?13:03 How is technology going to contribute to sustainability and transparency ?16:20 The regulation of transparency for fashion brands18:17 What brands are the best at this topic ?20:00 How does technology revolutionize the product journey ?24:12 What are the barriers of using technology ? 28:45 How will AI impact the fashion industry ?33:52 His use of AI 37:08 How is AI going to impact the e-commerce acquisition process ?39:17 How can fashion brands collaborate with technology to create a better customer experience ?44:50 Can small brands access new technologies ?46:02 What is going to be the future smart technology trend in the fashion industry ?49:13 What are some examples of brands who have a degrowth business model ?52:40 Some advices for fashion professionals who want to get into Smart TechnologyKEY LEARNINGS“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”“Data is the primary currency for transparency.”“You have to change the way you work to go with the new tools.”

Smart Creation, the podcastISKO is one of the leading manufacturers of high-quality denim fabrics for international fashion brands. Founded in 1983, the company is part of the Turkish conglomerate Sanko, owned by the Konokoğlu family and based in Gaziantep, eastern Turkey.Recognizing the potential environmental impact of its activities, the Sanko group is committed to making sustainability a priority through multiple aspects aimed at producing quality fabrics while respecting the planet as much as possible.Specializing in denim, ISKO has made significant progress in reducing its environmental impact, focusing on the use of sustainable raw materials, responsible water usage, and eco-friendly production methods. In addition to these efforts, the group has developed new products and technologies, including denim fabrics with enhanced performance properties and advanced digital design tools.Fatih Konukoglu, CEO of ISKO and Vice President at SANKO Group, discusses in this new episode of Smart Creation the group's commitment and the importance of combining technology, innovation, and sustainability.CONTENT TO FIND YOUR WAY IN THE EPISODEAbout ISKO04:00 What are the biggest challenges that the denim industry is currently facing and how is ISKO addressing them04:08 The different challenges and adaptations of denim world04:84 Denim customers04:99 The advantages of denim world24:35 ISKO as a leader in the denim industry05:97 How to solve sustainability issues07:07 How ISKO tries to be more sustainable07:94 ISKOs recycled materials achievements08:29 ISKOs collaborations with other brands 09:77 How does ISKO collect jeans09:91 The different hubs of Sanko10:85 Does everyone have the same interest in sustainability ?11:20 The advantages of recycled materials12:27 The need to relearn textile production taking into account the environment19:91 The awareness of sustainability in different markets14:05 Is being sustainable more expensive than not being sustainable ?15:04 Is the best way to reduce the environmental impact, is to reduce consumption ? What’s the solution ?18:05 How ISKO managed to make very strong fabrics19:21 How ISKO implemented transparency22:87 How ISKO adapts to new technologies and how it’s going to change the industry24:85 What does ISKO do in order to serve different levels of the market in the denim industry26:17 Is all of the segments asking for sustainable products ?26:98 What would he want to change in the fashion industry27:19 What is people's favorite denim trend08:04 How ISKO stays inspired29:27 Which historical figure he would like to work with KEY LEARNINGS“Denim is one of the most used products in the world. The denim world is very challenging and it is a little bit more fast forward thinking than other industries. Denim can achieve sustainable production much faster than any other textile area. ISKO is moving faster to achieve those goals.”“We have a great team of engineers who work on our denim. It's our job to get better results from recycled materials, and today we have a product that can be much better than what there is in the market today.”“Every industry can be sustainable, you just need to be clever, and if cleverness has a cost, then being sustainable has a cost.”“Transparency is very easy for Sanko because everything is traced, our customers can trace everything, because most of our textiles come from our recycled facilities.”

Since 2017, Fashion for Good has been committed to making fashion a force for good. Through its innovation platform, they bring together key players across the entire industry who are committed to powering the future of fashion by testing and scaling ecological and sustainable solutions that are good for both people and the planet.  Because change also comes from the consumer, Fashion for Good created, in 2018, the Fashion for Good Museum: the world's first museum for sustainable fashion where we can learn where our clothes come from, their impact, and the next innovations that will shape the future of fashion.In this new episode of the podcast Smart Creation, Kathleen Rademan, Director of the Innovation Platform at Fashion for Good tells us how the platform works, how it is financed, its innovative projects and the particularity of their museum.CONTENT TO FIND YOUR WAY IN THE EPISODE About Kathleen 00:53 : Kathleen introduces herself and looks back on her journey.2:02 : Her definition of sustainable fashion.2:37 : Why she decided to dedicate her life to sustainability after investment banking.About Fashion for Good3:30 : What is Fashion for Good? What is the genesis? What is it? What is the vision? 05:19 : Companies that are part of Fashion for Good05:49 : How does Fashion for Good manage to get the different fashion players to work together?6:50 : How they finance themselves. 7:09 : It looks like there are many initiatives of organization, NGO around this sustainable topic in fashion, what makes you stand out of the crowd? 8:25 : What si New Cotton and T-REX Project? 9:52 : Can we really change the world with this kind of initiatives?11:54 :  What is the north star metric of FFG? How do you measure your improvement?13:00 : What is the Fashion for Good Museum?14:33 : What are the keys to educating consumers and visitors?Fashion Industry 15:55 : How can the fashion industry accelerate its implementation of Circular Practices?16:58 : How to get people to consume differently?18:23 : What makes you feel optimistic? What are the signals in the industry that make you feel optimistic? 19:17 : Does this kind of practice exist in Asia or the US, or is it typically European?20:20 : What are the biggest challenges for the next years? 21:27 : Is there a real will to finance this change?Quick rapid fire questions answer by one word or one sentence max22:21 : Where do you look to get inspired? In what other industry? How do you stay ahead of the game?23:13 : What is the last piece of clothes you bought? 23:41 : Who is the personality you would like to listen to in this podcast?KEY LEARNINGS"I feel optimistic when you have large sums of funding allocated by governments to trial and test innovations, like what we’ve done in the New Cotton Project and T-REX Project.""I wanted to work in an environment they had a true impact, where I could go to bed at night and knowing that everything I’m doing is making a little difference in the world where we living and in particular for futures generations, that's why I've decided to make this change." "We engage all different types of fashion brands as well as manufacturers across the world to introduce them to new innovations that are more sustainable that is convince."

Après le Nutri-Score, mis en place en 2017 pour faciliter la compréhension des informations nutritionnelles par les consommateurs, le gouvernement français lance l’affichage environnemental, un système permettant aux consommateurs de connaître l’empreinte écologique d’un produit ou d’un service. Étendu à l’industrie textile, il devient obligatoire en 2023, un enjeu de taille pour toute l’industrie, connue pour être l’une des plus polluantes au monde. Pour accompagner ce système, il y a Ecobalyse, un outil d’évaluation environnemental permettant d’estimer rapidement les impacts environnementaux d’un produit à partir de quelques critères simples : poids, composition, lieu d'assemblage, etc.Dans ce nouvel épisode, Pascal Dagras nous parle de son travail au sein du Ministère de la transition écologique, des enjeux de l’affichage environnemental et d’Ecobalyse, de leurs futurs impacts sur l’industrie de la mode et du vêtement ou encore de la nécessité d’informer les consommateur et de travailler main dans la main avec les marques.CE QUE VOUS ALLEZ APPRENDRE DANS CET ÉPISODE00:52 : Pascal Dagras se présente01:47 : Pascal Dagras revient sur tout son parcours04:07 : Sa mission au Ministère de la transition écologique05:10 : Les différents champs d’action du ministère05:46 : La genèse de ces deux projets : l’affichage environnemental et Ecobalyse09:12 : Qu’est-ce que l’ADEM ?13:58 : Avec quels acteurs de l'industrie de la mode et du vêtement ont-ils travaillé  pour décider des règles ?17:14 : En quoi consiste le projet Ecobalyse ?22:02 : Comment donner son feedback en tant qu'utilisateur ?23:27 : Comment calculer concrètement l’impact d’une matière vs une autre ?27:05 : À partir de quand l’affichage environnemental sera-t-il rendu obligatoire ? Y aura-t-il des sanctions ?29:04 : À quoi ressemblera l’affichage environnemental ?30:46 : Comment l’affichage environnemental va-t-il bouleverser la filière ?34:46 : Quelles seront les obligations des fabricants pour avoir une traçabilité précise et ainsi donner des informations claires aux distributeurs ?38:17 : Comment cette loi va-t-elle chambouler notre industrie ?41:28 : Est-ce qu'à terme un produit potentiellement plus pollueur sera davantage taxé ?43:42 : Quel horizon pour ce changement ? 5 ans ? 10 ans ? 20 ans ? Comment inciter les gens à acheter responsable ?46:04 : Quels sont les plus grands challenges de ces deux projets ?48:36 : L'industrie est-elle armée pour ce changement ?49:59 : Le dernier vêtement qu’il a acheté51:02 : Où trouve-t-il l’inspiration et comment parvient-il à se ressourcer ?52:57 : Qui souhaiterait-il entendre dans ce podcast ?LES APPRENTISSAGES CLÉS« La France est le premier pays en Europe, peut-être même dans le monde, où il est écrit noir sur blanc dans sa loi qu’un affichage des impacts environnementaux est rendu obligatoire. »« Cet affichage vise à informer le consommateur : quand il achète un vêtement, il doit être informé de ses impacts et prendre conscience que son tee-shirt n’a pas poussé dans un magasin et qu’il y a derrière lui des usines, des champs de coton, de l’extraction de pétrole, etc. La priorité est d'interpeller le consommateur et de lui faire prendre conscience de l’impact environnemental de son achat. »« Il y a un marché qui est en train de se structurer et qui sera un facteur clé pour permettre aux marques de se faire accompagner efficacement dans la maîtrise de leur produit. Je ne sais pas si tout le monde est prêt, mais en tout cas je vois une vraie énergie de mobilisation. »

"Every 25 minutes, the production of synthetic clothing uses the equivalent of an Olympic pool of oil." Here is what we can read on the website of The Woolmark Company. Founded in 1964, The Woolmark Company is considered the world's authority on wool and works alongside Australia's 60,000 wool producers to research, develop and certify Australian wool. Natural, renewable and bio-degradable, this material tends to supplant plastic which has ravaged and polluted our planet for decades because of its degradation into microparticles.In this new episode of Smart Creation, Damien Pommeret, Regional Manager Western Europe at The Woolmark Company, tells us why plastic is not a sustainable solution, why wool should replace it and how he works to improve profitability and the sustainability of the wool industry by taking into account each of its actors.CONTENT TO FIND YOUR WAY IN THE EPISODEAbout Damien Pommeret00:53 : Damien Pommeret introduce himself and come back to his pathway.1:26 : His definition of sustainable fashion.3:04 : Why after 7 years at IKKS he decided to move to the Woolmark Company.About The Woolmark Company 5:30 : What is The Woolmark Company? The genesis? The vision?7:07 : His role in The Woolmark Company.10:12 : Why 85% of merinos in the world come from Australia? What is so attractive about Australian wool?14:25 : What are the battles and achievements of The Woolmark Company as ONG and lobby? What initiatives are underway?20:19 : Why wool is one of the most sustainable existing materials?23:40 : His opinion on mulesing and the idea that wool production is very resource intensive. 28:35 : Their partnership with Nissan Formula-electric.36:53 : What is the north star metric of The Woolmark Company? How do you measure your improvement?About the Fashion Industry 38:31 : Is there an NGO similar to The Woolmark Company (for other materials)?41:20 : How the fashion industry can accelerate its sustainable revolution? 43:50 : The signals from the industry that make him optimistic.46:46 : His favorite brands or projects.48:57 : What are the « wrong » good ideas?Quick questions53:15 : The doors to close in our industry.53:40 : What he watches to stay inspired and how he stays ahead of the game.55:05 : The last piece of clothes he bought.56:02 : Who he would like to listen to in this podcast. KEY LEARNINGS"Sustainability is a new way to make garments that impacts all the different processes and all the different actors of the supply chain.""With The Woolmark Company, we are here to support the industry and all the different actors, first convicting them the right way to go and that’s the only way to go and they are capable of doing this." "We are here to serve the industry all the way from the farm to the retail." "80% of the consumers have no idea what their garment are made of. 80% can not make the right choice because they just don’t know. When you look at your garment composition, everything is done to be confused."ABOUTThe Woolmark Company : https://www.woolmark.fr/TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/

"Leather experience, next level" Founded in 1958, the family business Gruppo Mastrotto, specializing in the treatment of bovine hides, is an exception in the world of tanning. Aware of the pollution that their activity can cause, the Italian group is committed to making ecology a priority through multiple actions aimed at reducing the impact of skin treatment on the environment. Specialized in the treatment of bovine leather for footwear, leather goods, clothing and even furnishings, Gruppo Mastrotto does not compromise between innovation and tradition and continues to develop ever more innovative projects thanks to its research and experimentation center.Chiara Mastrotto, daughter of the founder and now president of the group, tells us in this new episode of Smart Creation, the commitment of the Gruppo Mastrotto and the importance of combining quality, research and innovation.   CONTENT TO FIND YOUR WAY IN THE EPISODE  00:54 : Chiara Mastrotto introduce herself03:09 : Story of Gruppo Mastrotto04:44 : What responsible fashion means to her06:46 : Their sustainability strategy of the last decade08:19 : Certifications of Gruppo Mastrotto10:01 : The results of their sustainability strategy from a social and environmental perspective11:01 : Their biggest challenges for the next years 12:12 : How she approaching the topic of environmental labeling14:11 :  What can do the fashion industry to accelerate the sustainability revolution?15:23 : Her advices to help young designers choose their suppliers16:18 :  Which door of our industry she would like to close16:28 : What she does to stay inspired16:59 : The last piece of clothe she bought 17:16 : The personality she would like to hear in this podcastKEY LEARNINGS  "Gruppo Mastrotto has always been environmentally and socially conscious.""We can make a great contribution to the fashion industry because we upcycle product of food industry and we get a long-lasting material.""Sustainable fashion means to have a vision, a clear vision for the sustainable development of the fashion industry." "Designers should take a clear position regarding the use of material." ABOUT   Gruppo Mastrotto : https://www.mastrotto.com/fr/  TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/

"WRÅD is not a brand, it's our call to action" Today, Smart Creation invites Matteo Ward, co-founder and CEO of WRÅD, an innovative project dedicated to change in the fashion industry in all its forms (social, economic, environmental).From supply to manufacturing methods, including logistics and traceability, every thing in the fashion industry can be changed, redesigned, improved in order to reduce the impact of our clothes on the environment but also respect those who make them.Through education, innovation, design and consulting, the global crisis is not just a fatality, but an opportunity to change things.In this episode, Matteo Ward also gives us a highlight on the underside of the fashion industry and the different solutions he is implementing with WRAD to change it in depth.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Matteo presents himself3:18 : How his time at Abercrombie & Fitch opened his eyes to the fashion industry.4:00 The Rana Plaza disaster.5:55 : His commitment after leaving Abercrombie & Fitch.17:50 : His work as a consultant for brands, companies and manufacturers.23:36 : Where are we going in term of sustainable fashion?28:20 : His actions with WRAD.32:50 : His biggest challenge for years to come.34:46 : Which fashion brands are going in the right direction?37:14 : What does he want to close the door to in our industry?37:39 : What does he look at to get inspired?38:35 : His book recommendations.39:41 : What is the last piece of clothes he bought? 40:18 : Who would he like to listen to in this podcast? KEY LEARNINGS "I’ve been working from seven years in this industry and nobody ever challenge me to know more about the product, where it came from, who made our clothes : all this things was new.""I really wanted to understand what was the truth behind the word sustainable fashion.""In 2015 nobody believed in what we were doing, nobody want to talk about sustainable fashion.""We don’t know how the world will look like in hundred years, but if we start thinking about it now, we gonna be prepared to future proof."ABOUT WRÅDWRÅD : https://www.wradliving.com/aboutTO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/