Smart Creation Podcast

"Every 25 minutes, the production of synthetic clothing uses the equivalent of an Olympic pool of oil." Here is what we can read on the website of The Woolmark Company. Founded in 1964, The Woolmark Company is considered the world's authority on wool and works alongside Australia's 60,000 wool producers to research, develop and certify Australian wool. Natural, renewable and bio-degradable, this material tends to supplant plastic which has ravaged and polluted our planet for decades because of its degradation into microparticles.In this new episode of Smart Creation, Damien Pommeret, Regional Manager Western Europe at The Woolmark Company, tells us why plastic is not a sustainable solution, why wool should replace it and how he works to improve profitability and the sustainability of the wool industry by taking into account each of its actors.CONTENT TO FIND YOUR WAY IN THE EPISODEAbout Damien Pommeret00:53 : Damien Pommeret introduce himself and come back to his pathway.1:26 : His definition of sustainable fashion.3:04 : Why after 7 years at IKKS he decided to move to the Woolmark Company.About The Woolmark Company 5:30 : What is The Woolmark Company? The genesis? The vision?7:07 : His role in The Woolmark Company.10:12 : Why 85% of merinos in the world come from Australia? What is so attractive about Australian wool?14:25 : What are the battles and achievements of The Woolmark Company as ONG and lobby? What initiatives are underway?20:19 : Why wool is one of the most sustainable existing materials?23:40 : His opinion on mulesing and the idea that wool production is very resource intensive. 28:35 : Their partnership with Nissan Formula-electric.36:53 : What is the north star metric of The Woolmark Company? How do you measure your improvement?About the Fashion Industry 38:31 : Is there an NGO similar to The Woolmark Company (for other materials)?41:20 : How the fashion industry can accelerate its sustainable revolution? 43:50 : The signals from the industry that make him optimistic.46:46 : His favorite brands or projects.48:57 : What are the « wrong » good ideas?Quick questions53:15 : The doors to close in our industry.53:40 : What he watches to stay inspired and how he stays ahead of the game.55:05 : The last piece of clothes he bought.56:02 : Who he would like to listen to in this podcast. KEY LEARNINGS"Sustainability is a new way to make garments that impacts all the different processes and all the different actors of the supply chain.""With The Woolmark Company, we are here to support the industry and all the different actors, first convicting them the right way to go and that’s the only way to go and they are capable of doing this." "We are here to serve the industry all the way from the farm to the retail." "80% of the consumers have no idea what their garment are made of. 80% can not make the right choice because they just don’t know. When you look at your garment composition, everything is done to be confused."ABOUTThe Woolmark Company : https://www.woolmark.fr/TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/

"WRÅD is not a brand, it's our call to action" Today, Smart Creation invites Matteo Ward, co-founder and CEO of WRÅD, an innovative project dedicated to change in the fashion industry in all its forms (social, economic, environmental).From supply to manufacturing methods, including logistics and traceability, every thing in the fashion industry can be changed, redesigned, improved in order to reduce the impact of our clothes on the environment but also respect those who make them.Through education, innovation, design and consulting, the global crisis is not just a fatality, but an opportunity to change things.In this episode, Matteo Ward also gives us a highlight on the underside of the fashion industry and the different solutions he is implementing with WRAD to change it in depth.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Matteo presents himself3:18 : How his time at Abercrombie & Fitch opened his eyes to the fashion industry.4:00 The Rana Plaza disaster.5:55 : His commitment after leaving Abercrombie & Fitch.17:50 : His work as a consultant for brands, companies and manufacturers.23:36 : Where are we going in term of sustainable fashion?28:20 : His actions with WRAD.32:50 : His biggest challenge for years to come.34:46 : Which fashion brands are going in the right direction?37:14 : What does he want to close the door to in our industry?37:39 : What does he look at to get inspired?38:35 : His book recommendations.39:41 : What is the last piece of clothes he bought? 40:18 : Who would he like to listen to in this podcast? KEY LEARNINGS "I’ve been working from seven years in this industry and nobody ever challenge me to know more about the product, where it came from, who made our clothes : all this things was new.""I really wanted to understand what was the truth behind the word sustainable fashion.""In 2015 nobody believed in what we were doing, nobody want to talk about sustainable fashion.""We don’t know how the world will look like in hundred years, but if we start thinking about it now, we gonna be prepared to future proof."ABOUT WRÅDWRÅD : https://www.wradliving.com/aboutTO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

When it comes to purchasing, there’s no doubt that consumers want to understand what’s behind the product. This topic has made its way, and now finds great key players to act for real shifts. At FiberTrace®, Chief Executive Officer Shannon Mercer is acting for traceability all along the supply chain with thoughtful technology. Combining both physical and digital, the platform allows users to map products in real-time, ensuring the tracking of the fibers, from the field to the store. Offering different solutions using blockchain and certified verification, there’s no more reason for the industry to get slow on this revolution. In this quest of alignment with oneself, ones values and ethics, Shannon highlights that these shifts are made possible from all sides, pushed by legislation, industry players, services like FibreTrace tools but also, consumers. A tool that cannot be dismissed, when we know that they offer several services, some at zero cost. In this episode, Shannon gives an analytical eye on the market and consumer behaviors, and he also shares some case studies on how transparency can shape a business.CONTENT TO FIND YOUR WAY IN THE EPISODE 2:28 : Shannon presents himself3:10 : How did FibreTrace® start?4:04 : His definition of sustainable fashion4:45 : FibreTrace® activity4:15 : His definition of traceability7:54 : The importance of physical traceability8:50 : His definition of traceability and blockchain and their complementarity 10:45 : Is he involved in every step of the supply chain?12:10 : His customers12:45 : How has traceability evolved in the past years?13:35 : What is the legal framework?16:45 : What are the final clients expectations?19:05 : A case study at FibreTrace®20:21 : The technology’s cost21:40 : The future of traceability22:48 : How long does it take to apply this process?24:25 : Their challenges in the upcoming years26:09 : How can the fashion industry accelerate its revolution?26:25 : Is FibreTrace® exclusive to all parts of the supply chain?28:40:  The advice he would give to young designers regarding traceability30:00 What does he want to close the door to in our industry?30:15 : What does he look at to get inspired?30:32 : What is the last piece of clothes he bought? 30:45 : Who would he like to listen to in this podcast? KEY LEARNINGS “All brands can take full ownership of their supply chain and therefore the full impact on individual goods. We want to see a world where consumers can pick up a garment and know the impact it will have on the planet. I think that is where traceability starts.” “Each fiber has a different application and each fiber type has a unique signature.” “Ensuring you can connect physical traces to digital platforms is the only way of having a full transparent system.”“Consumers are very much more emotional in their purchasing decisions and this is why we see the demand for transparency from brands playing driven from the market when the changes are occurring.” Learn more about FibreTrace® :https://www.fibretrace.io