Smart Creation Podcast

Share

#45 Sylvia Happel, Head of Business Development Europe at Lenzing (Sustainable Fibers Company)

At the essence of our clothes, fibers are the first step towards a sustainable production.

Following the government’s request, Lenzing group has developed for many years fibers made from natural wood in order to reduce water consumption and involve renewable energies. You may already know one of them. Such as Viscose, different fibers have come out using the same process based on cellulosic fibers. 


Sylvia Happel, Head of Business Development in the Europe market at Lenzing believes in the idea that what comes from nature, is by definition something that can go back to it. She explores the great potential of those promising fibers through the lens of innovative technologies, business and market wise as well as circularity stakes.

 

The Austrian company with an international outreach has lately set up new challenges, such as extending circularity to the post-consumer waste use.


In this episode, Sylvia shares all the perks of cellulosic fibers, giving their properties and the certifications that follow. Far from greenwashing, and truly dedicated to what producing consciously means, Lenzing also shows a great example of what political decisions can involve in the fashion industry.



CONTENT TO FIND YOUR WAY IN THE EPISODE

 

0:57 : Sylvia presents herself and the company

4:15 : What does sustainable mean to her?

6:20 : The certifications they use

7:58 : Are all their products sustainable?

9:05 : What's the difference between those fibers?

12:13 : Her favorite fiber

12:58 : What makes Lenzing stand out from the others?

14:34 : Why did they invest that early in sustainability?

16:15: How can the fashion industry accelerate its transition?

17:40 : How can we avoid greenwashing?

20:20 : The cost of sustainable fibers

21:18 : What’s her advice regarding sustainable fibers?

22:30 : What are the KPI’s she’s looking at?

23:40 : The future of their company

26:13 : Is she optimistic regarding the times we are living in?

27:42 : How to convince customers to buy sustainable clothes?

30:20 : What does she want to close the door to in our industry?

30:28 : What does she look at to get inspired?

31:28 : What is the last piece of clothes she bought? 

31:45: Who would she like to listen to in this podcast?

 

KEY LEARNINGS

 

 «Circularity is very important, it means for our fibers that they come from nature and they go back to nature. All our fibers are compostable.»

 

«People working at Lenzing believe in what they are doing, they do what they are saying, they are trustful.»

 

«Most people are not doing greenwashing on purpose, it’s just a lack of knowledge.»

 

«Post-consumer waste can be anything, any blend and dyed stuff with different finishes. Our goal is to reach 50% post-consumer waste.»

 

Learn more about Lenzing 

 

Lenzing: https://www.lenzing.com 

 

 

TO SUPPORT SMART CREATION THE PODCAST

 

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

 

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/








More Episodes

12/20/2022

#51 Chiara Mastrotto, President and CEO of Gruppo Mastrotto

Ep. 51
"Leather experience, next level" Founded in 1958, the family business Gruppo Mastrotto, specializing in the treatment of bovine hides, is an exception in the world of tanning. Aware of the pollution that their activity can cause, the Italian group is committed to making ecology a priority through multiple actions aimed at reducing the impact of skin treatment on the environment. Specialized in the treatment of bovine leather for footwear, leather goods, clothing and even furnishings, Gruppo Mastrotto does not compromise between innovation and tradition and continues to develop ever more innovative projects thanks to its research and experimentation center.Chiara Mastrotto, daughter of the founder and now president of the group, tells us in this new episode of Smart Creation, the commitment of the Gruppo Mastrotto and the importance of combining quality, research and innovation.   CONTENT TO FIND YOUR WAY IN THE EPISODE  00:54 : Chiara Mastrotto introduce herself03:09 : Story of Gruppo Mastrotto04:44 : What responsible fashion means to her06:46 : Their sustainability strategy of the last decade08:19 : Certifications of Gruppo Mastrotto10:01 : The results of their sustainability strategy from a social and environmental perspective11:01 : Their biggest challenges for the next years 12:12 : How she approaching the topic of environmental labeling14:11 :  What can do the fashion industry to accelerate the sustainability revolution?15:23 : Her advices to help young designers choose their suppliers16:18 :  Which door of our industry she would like to close16:28 : What she does to stay inspired16:59 : The last piece of clothe she bought 17:16 : The personality she would like to hear in this podcastKEY LEARNINGS  "Gruppo Mastrotto has always been environmentally and socially conscious.""We can make a great contribution to the fashion industry because we upcycle product of food industry and we get a long-lasting material.""Sustainable fashion means to have a vision, a clear vision for the sustainable development of the fashion industry." "Designers should take a clear position regarding the use of material." ABOUT   Gruppo Mastrotto : https://www.mastrotto.com/fr/  TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/
11/9/2022

#50 Matteo Ward, co-founder and CEO of WRÅD

"WRÅD is not a brand, it's our call to action" Today, Smart Creation invites Matteo Ward, co-founder and CEO of WRÅD, an innovative project dedicated to change in the fashion industry in all its forms (social, economic, environmental).From supply to manufacturing methods, including logistics and traceability, every thing in the fashion industry can be changed, redesigned, improved in order to reduce the impact of our clothes on the environment but also respect those who make them.Through education, innovation, design and consulting, the global crisis is not just a fatality, but an opportunity to change things.In this episode, Matteo Ward also gives us a highlight on the underside of the fashion industry and the different solutions he is implementing with WRAD to change it in depth.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Matteo presents himself3:18 : How his time at Abercrombie & Fitch opened his eyes to the fashion industry.4:00 The Rana Plaza disaster.5:55 : His commitment after leaving Abercrombie & Fitch.17:50 : His work as a consultant for brands, companies and manufacturers.23:36 : Where are we going in term of sustainable fashion?28:20 : His actions with WRAD.32:50 : His biggest challenge for years to come.34:46 : Which fashion brands are going in the right direction?37:14 : What does he want to close the door to in our industry?37:39 : What does he look at to get inspired?38:35 : His book recommendations.39:41 : What is the last piece of clothes he bought? 40:18 : Who would he like to listen to in this podcast? KEY LEARNINGS "I’ve been working from seven years in this industry and nobody ever challenge me to know more about the product, where it came from, who made our clothes : all this things was new.""I really wanted to understand what was the truth behind the word sustainable fashion.""In 2015 nobody believed in what we were doing, nobody want to talk about sustainable fashion.""We don’t know how the world will look like in hundred years, but if we start thinking about it now, we gonna be prepared to future proof."ABOUT WRÅDWRÅD : https://www.wradliving.com/aboutTO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
10/13/2022

#49 Shannon Mercer, Chief Executive Officer - FibreTrace® (Traceability technology)

Ep. 49
When it comes to purchasing, there’s no doubt that consumers want to understand what’s behind the product. This topic has made its way, and now finds great key players to act for real shifts. At FiberTrace®, Chief Executive Officer Shannon Mercer is acting for traceability all along the supply chain with thoughtful technology. Combining both physical and digital, the platform allows users to map products in real-time, ensuring the tracking of the fibers, from the field to the store. Offering different solutions using blockchain and certified verification, there’s no more reason for the industry to get slow on this revolution. In this quest of alignment with oneself, ones values and ethics, Shannon highlights that these shifts are made possible from all sides, pushed by legislation, industry players, services like FibreTrace tools but also, consumers. A tool that cannot be dismissed, when we know that they offer several services, some at zero cost. In this episode, Shannon gives an analytical eye on the market and consumer behaviors, and he also shares some case studies on how transparency can shape a business.CONTENT TO FIND YOUR WAY IN THE EPISODE 2:28 : Shannon presents himself3:10 : How did FibreTrace® start?4:04 : His definition of sustainable fashion4:45 : FibreTrace® activity4:15 : His definition of traceability7:54 : The importance of physical traceability8:50 : His definition of traceability and blockchain and their complementarity 10:45 : Is he involved in every step of the supply chain?12:10 : His customers12:45 : How has traceability evolved in the past years?13:35 : What is the legal framework?16:45 : What are the final clients expectations?19:05 : A case study at FibreTrace®20:21 : The technology’s cost21:40 : The future of traceability22:48 : How long does it take to apply this process?24:25 : Their challenges in the upcoming years26:09 : How can the fashion industry accelerate its revolution?26:25 : Is FibreTrace® exclusive to all parts of the supply chain?28:40:  The advice he would give to young designers regarding traceability30:00 What does he want to close the door to in our industry?30:15 : What does he look at to get inspired?30:32 : What is the last piece of clothes he bought? 30:45 : Who would he like to listen to in this podcast? KEY LEARNINGS “All brands can take full ownership of their supply chain and therefore the full impact on individual goods. We want to see a world where consumers can pick up a garment and know the impact it will have on the planet. I think that is where traceability starts.” “Each fiber has a different application and each fiber type has a unique signature.” “Ensuring you can connect physical traces to digital platforms is the only way of having a full transparent system.”“Consumers are very much more emotional in their purchasing decisions and this is why we see the demand for transparency from brands playing driven from the market when the changes are occurring.” Learn more about FibreTrace® :https://www.fibretrace.io