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Smart Creation Podcast

The podcast exploring the potential of sustainable fashion

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more
Latest Episode7/15/2020

#23 Jonathan Cohen, founder and fashion designer of his eponymous brand (Sustainable brand)

Ep. 24
This week we are meeting with Jonathan Cohen, he founded his eponymous brand in 2011 with Sarah Leff. Based in New York City, Jonathan Cohen’s designs are known for their colorful and bright printed dresses which successfully brought him to win the CFDA fashion fund.With only two collections a year, Jonathan is running a responsible and conscious business. In this episode, he explains how important it is to source materials in a sustainable way and how does he take action towards change in the fashion industry.CONTENT TO FIND YOUR WAY IN THE EPISODE00:55 : Jonathan presents himself and his brand01:25 : Jonathan’s background02:00 : Was sustainability a topic the year he launched his brand03:05 : What does sustainable fashion mean to him03:25 : How to source sustainable material05:30 : Where to start to create a sustainable fashion brand08:40 : About animal welfare10:35 : How did Jonathan learn more on sustainability14:30 : How can the industry accelerate the sustainable revolution16:50 : The KPI’s he’s looking at for his company17:18 : What’s the future for his company in terms of sustainability18:50 : What does Jonathan want to close the door in our industry19:28 : What does he look at to get inspired19:50 : What is the last piece of clothes he bought20:35 : Who he would like to listen to in this podcastKEY LEARNINGS« Make small changes, start small and it will naturally grow from there. »« Something we were very passionate about was understanding the waste that we were creating from production and how we could solve that solution. »« Every company needs to look at what they are doing. They need to see how they are approaching the production, how they are sourcing and how they can make it better. »« We all need to be sharing informations and help one another. »TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
6/24/2020

# 22 Célia Poncelin, Chief Marketing Officer at Heuritech (Artificial Intelligence Startup)

Season 1, Ep. 22
Disclaimer:this episode was recorded in February 2020, which is why thediscussion makes nomention of the Covid19 crisis. Enjoy our conversation !This week we are meeting with Célia Poncelin, she joined Heuritech a few years ago, a startup that uses artificial intelligence helping brands to predict trends. She also founded the companyLunetist, an eyewear brand handmade in France. With her team at Heuritech, she’s making sure they’re doing relevant choices on the market and communicate to the public. Launched in 2013, the startup recently changed its branding towards sustainable values by giving the right tools to brands. Thanks to data analysis, they guide brands through their creative process but also they make them avoid overstock. They are contributing to the changes for a better way of consuming.CONTENT & TO FIND YOUR WAY IN THE EPISODE0:55 : Célia presents herself and the company Heuritech1:35 : What did Celia do before joining Heuritech2:25 : What does it mean according to Célia "sustainable fashion"3:55 : What’s the link between Heuritech and sustainability5:35 : What services do they provide to brands6:20 : What’s going on the market right now with sustainability9:05 : What are professionals expecting from Heuritech11:20 : To what extent Heuritech is sustainable12:55 : How does she think the industry can accelerate the sustainable revolution 13:50 : What tools are the best for predictive analytics16:15 : Where she would start to create a sustainable brand18:25 : What are the biggest challenge for Heuritech and the fashion industry 20:10 : What does Célia want to close the door in our industry ?20:55 : What does she look at to get inspired ?21:55 : What is the last piece of clothes she bought ?22:58 : Who she would like to listen in this podcast ?KEYLEARNINGS« Production volume is expected to grow by 60% in ten years so if we continue this way, we’ll have a massive waste in the industry »« Brands can make better decision on what they should produce and also the quantity »« Making the best product possible is where it all starts »« Each brand has its own challenge »« We really want to change fashion deeply and to show how it can be done in a good way »TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision👉 https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.
5/27/2020

# 21 Marie-Emmanuelle Demoures, Head of Product at Balzac Paris (Sustainable Brand)

Season 1, Ep. 21
Balzac Paris is a young French fashion house with a chic and modern spirit. At the source of Balzac Paris there are three friends passionate about ready-to-wear fashion and digital: Charles, Victorien, and Chrysoline!This happy team has a taste for entrepreneurship and the desire to modernize the bow tie. In 2011, Balzac Paris was born. The bow ties take off and contribute to the brand’s development. After this success, in January 2014, Balzac Paris offers literary sweatshirts showcasing French author couples for a mixture of loving culture. These sweats quickly become essentials. Balzac Paris makes a place for itself as the literary brand that allies fashion and literature in their ephemeral collections sold in exclusive limited edition and on the net. The ephemeral sales are offered with the seasons. Chrysoline describes her brand as “trendy but never victim,” concerned with always offering a timeless wardrobe: chic and comfortable, of day or night, with basic colours and exclusive prints.Marie-Emanuelle is in charge of developping and prudcing collection at Balzac Paris.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Marie-Emanuelle introduce herself and Balzac Paris02:04 What does sustainable fashion mean according to her02:45 Balzac Paris & Marie-Emanuelle sustainable Eureka moment05:14 What did she implement to make Balzac Paris more sustainable06:45 What is a good sourced material06:50 What does she advise to a young designer to source the right sustainable material09:00 How to make sure everybody in the compagny is at the same page11:20 What are the KPIs they are looking at12:20 What are the most difficult material to get rid of12:30 What should the fashion industrie do to accelerate it fashion revolution15:00 What are the biggest challenges for Balzac Paris and the fashion industrie when it comes to sustainability18:00 Quick rapid fire questionKEY LEARNINGS"Going fast in a sustainable way is very peacky.""The biggest challenges is the traceability."" Being sustainable is also about making something very creative with high constraints."TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/
4/30/2020

# 20 Kenji Higashi, Head of Business Development & Sustainability chez Spiber Inc (Brewed Protein, expending sustainable Material)

Ep. 20
This week we are meeting withKenji, he isresponsablefor Business development and sustainability at Spiber whichis abiotech materialcompany that hasdevelopa way tobrewedprotein fiberan anotherprotein materialthoughta fermentation process.Kenji ensures that all the materials that they are producing are made in the most sustainable way possible. This small but fast growing company working hard to offer new solution to the fashion industry. Their materialshasbeen used last year to create North Face products, one of the most sustainable solution on the market.In this episode, Kenjiis going through all the material Spiber has been devlopped and how the nature has been a major inspiration in their fiber invention?CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Kenji presents himself and the company Spiber.01:15 : What is Kenji role into the company ?01:40: According to Kenji, what does sustainable fashion means?02:10 : What is the Eureka moment that push his company to start this new projet and what is the background of the company ?03:00 : What Spiber is exactly doing ?04:30 : Kenji explains the process to create new materials at Spiber.06:30 : To what extend this product are sustainable ?07:50 : What would Spiber be presenting at Premiere Vision next year?08:30 : Do we needa minimum of volume to order at Spiber?09:20 : Among all the products he will be presenting or already existing, what is Kenji favorite one ?09:45 : According to Kenji, what makes his companydifferent fromothers ?10:27 :Where Kenji see the biggest challenges coming in the next years for his company? How Kenji will be able to scale his method ?11:00 : How can the fashion industry can accelerate his sustainablerevolution ?11:50 : For a young designer, what would Kenji's advice to make a more sustainable fashion ?13:00 : What does Kenji want to close the door to in our industry ?13:15 : Where Kenji look at to get inspired ?14:10 : What is the last piece of clothes he bought ?15:10 : Who he would like to listen in this podcast ?15:50 : Where can we look at if we want to learn more about Spiber ?16:00: What makes Kenji optimistic about the future ?KEY LEARNINGSSustainable fashion can means many think : it can be buying less clothes, buying clothes that last longer, buying clothes that have been made in the most responsable ways. It is also repairing your clothes and using second hand.Contributing to makea more sustainable fashion is the most important thing, it is the reason why the company exist and why the people in the teams are spending many years working and developing this new materials.The materials they are producing are extremelyunique, and it can be plastic free.This is very important that the biggest company, the ones who are making the largest volume ofproducts takebig decisions to change and to accelerate the fashion revolution. But small companies also can play a very important role by innovating andmakingnew technologie available to offer them the choice. Sostartup, innovators, and big companies, all together, can make big changes.One of the most important thing is transparency in the supply chain. If a young designer has the choice between two materials, two different factories or different processes,. If one is more transparent than the other, it can make the difference,he should always choose the most transparent option.Brands are seriously getting aware that they need to make change and they are actually starting to make action. It makes hope for the future.TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/Si vous êtes en activité partielle, merci de ne pas répondre à ce mail.
4/1/2020

# 19 Olivier Raynaud, Owner and General manager of Raynaud Jeune (Vegetable tanning)

Ep. 19
This week we are meeting with Olivier Raynaud, he is the general manager of Raynaud Jeune, founded in 1928. This family business is a small lamb skin tannery in the south of France. The company is mostly focused on leather for shoes and leather good. They are produced as sustainable as they can and are very carefulabout their customers' demands. In this episode, Olivier tells us his two eureka moments that pushed him to become more sustainable, he explains how he is managing his company and he details the best practices Raynaud Jeune has adopted over the past years.He alsoexplains ustheprocess of his vegetable tanned leather and givesadvisesfor youngdesigner who want to build a sustainable brand.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Olivier Reynaud presents himself and his company Reynaud Jeune.01:30 : What does it mean, according to Olivier sustainable fashion ?02:05: To what extendhis company is sustainable ? What was the Eureka moment when he decided to be more sustainable ?05:30 : What have been the results of this sustainable strategy ?06:50 : According to Olivier, how can the fashion industry can accelerate the transition to a more sustainable way of doing ?08:40 : What are the KPI he is looking at, to monitor his progression when it comes to sustainability ?10:00 : Olivier tell us a little more about the process of a tannerie.11:50 : For a young designer, when it comes to sustainability what choices they should do if they want to build a sustainable brand ?14:15 : Where Olivier see the biggest challenges coming in the coming years for his company and for the leather industry ?16:05 : What does Olivier want to close the door to in this industry ?17:40 : What is the last piece of clothes he bought ?18:00 : Who he would like to listen in this podcast ?KEY LEARNINGSWe really try to reduced, step by step, our footprintand our carbonemissions.«It is a very important demand from our customers. More and more my main and major customers come to visit our company and want to see what we do for the environmentbefore they commit themselves with ourselves . We keep our customers because we have this real eco-friendly way of working.»«The young people that we are employing are more and more concern about the environment and are very happy to see that the general management is also very conscious about this movement.»«This sustainable strategy gives every day better and better image whichobviously is helping directly or indirectly the business. We are getting a better position for the future.»«The final customer must be ready to pay a little bit more because all this things have a cost.»«The biggest challenge is to try to convince all the people that the leather is still a good product, renewable for the future.»TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/
3/2/2020

#18 Kevin Germanier, Founder of the brand Germanier  (Fashion brand)

Season 1, Ep. 18
This week we are meeting with Kevin Germanier, he studied fashion at Central Saint Martin in London and worked for Louis Vuitton as a juniordesigner. With LVMH, he had the opportunity to do his own presentation during Paris fashion week and Nathalie Kingham from Matches Fashion bought everything. This is how he quit Louis Vuitton and starts to really work on his own brand. He is working on sustainable collection, the goal of his eco-friendlybrandis to make every pieces with upcycling materials. Kevin has also the ambition to develop a healthy sustainable business, it is not only about the product, it is much more. Germanier is growing slowly but surely ! In this episode Kevin is explaininghis vision and how he works by doing the opposite of the traditionalfashionprocess.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : What are you doing at Premiere Vision?01:10 :Kevin presents himself2:02: What does it mean according to Kevin "sustainable fashion" ?4:35 : How does Kevin do keep close to his values ?8:20 : What is the DNA of Germanier ?10:05 : How can the fashion industry accelerate its sustanaible revolution?12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ?14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ?15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ?16:50 : What is the biggest challenge for the fashion industry ?18:28 : What does Kevin want to close the door in our industry ?18:35 : What does he look at to get inspired ?19:30 : What is the last piece of clothes he bought ?20:15 : Who he would like to listen in this podcast ?KEY LEARNINGSThey are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.Going slowly but be sure that everything in your company is according to your values.The quality is very important, every product created should stay forever if we really want to be sustainable.People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.Less talking, more action. We need to see action.TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision👉https://www.premierevision.com/fr/
2/4/2020

#17 Kutay Saritosun, Director of Fashion Brands at Bluesign Technologies (Consulting firm for your sustainability strategy)

Season 1, Ep. 17
This week we are meeting with Kutay Saritosun, he is Director of fashion brands at Bluesign Technologies. He works with brands and their suppliers to be more sustainable. More concretely, he helps them tominimizetheir impact on the environnement and keep a very good quality on their product.They have threework streams: the environnement, the social and the economic impact.Bluesign Technologies has been created20 years ago when the founders realize the impact of chemistry products on the environnement and on the people in the textileindustry. They wanted to develop a solution to educate the supply chain partners and help them to reduce the risk and impact of their products.CONTENT & TO FIND YOUR WAY IN THE EPISODE01:00 : Kutay presents himself and his companyBluesign Technologies01:28 : What does sustainable fashion mean according to him ?03:20 : What was the Eureka moments that led Bluesign to develop a systemic approach that companies could use and can integrate in there sustainable strategy?05:10 :What makes his company and his services stand out from others in the market?07:36 :What should emerging designers think about if they want to produce sustainably?09:41 :How does an organization become a Bluesign System Partner?11:46 :What will Bluesign be presenting at Première Vision?12:50:Does Bluesign take all aspects of fashion into consideration?13:38 :Does Bluesign have a favorite company or brand you are currently working with?14:24 : What are the environmental, social, and economic impacts of Bluesign organization?16:46 : What areBluesigncertifications? What does it mean? How much does it cost?19:30 :What are the KIPs / eKPIs they monitor?20:00 :How will Bluesign contribute to sustainability in the future?20:26 : What are the industry’s upcoming challenges? How can Bluesign offer a solution?22:24 :How can the fashion industry accelerate its sustainable revolution?23:11 :What are the right indicators? Can certifications be a solution?23:38 : When does the gouvernements are going to legislate on the subject?25:37:What does he advise designers who are looking to make the right choices?25:41:What does he want to close the door to in our industry?25:50 : What does he look at to get inspired ?22:57 : What is the last piece of clothes he bought?26:10 : Who he would like to listen in this podcast?KEY LEARNINGSThere is different way to define sustainable fashion, we have to askourselvesmany questions about : what the materials we are using to make our product ? what kind of chemical we use in our process ?what is the ecologic impact of our product during the production? what is going to happen at the product at the end of his life ?At the very beginning of product development, it is very important to think at the materials that you are going to use, all the steps of the supply chain, but also at his end of life and how you are going to recycle it. It is during this very early phase that all the decision you take impact the most the environment.To be more sustainable it is important to manage the relationship with your producers, the supply chain, the sustainability of your production, put the right materials and the right chemistry.The first think you need to do to work with Bluesign is a commitment !It is important to really search the information and to be careful with greenwashing.The chemistry management is a big challenge for the future for all the brands.The technology is a big help to accelerate the fashion revolution.TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/