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Smart Creation Podcast

The podcast exploring the potential of sustainable fashion

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more
Latest Episode4/30/2020

# 20 Kenji Higashi, Head of Business Development & Sustainability chez Spiber Inc (Brewed Protein, expending sustainable Material)

Ep. 20
This week we are meeting withKenji, he isresponsablefor Business development and sustainability at Spiber whichis abiotech materialcompany that hasdevelopa way tobrewedprotein fiberan anotherprotein materialthoughta fermentation process.Kenji ensures that all the materials that they are producing are made in the most sustainable way possible. This small but fast growing company working hard to offer new solution to the fashion industry. Their materialshasbeen used last year to create North Face products, one of the most sustainable solution on the market.In this episode, Kenjiis going through all the material Spiber has been devlopped and how the nature has been a major inspiration in their fiber invention?CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Kenji presents himself and the company Spiber.01:15 : What is Kenji role into the company ?01:40: According to Kenji, what does sustainable fashion means?02:10 : What is the Eureka moment that push his company to start this new projet and what is the background of the company ?03:00 : What Spiber is exactly doing ?04:30 : Kenji explains the process to create new materials at Spiber.06:30 : To what extend this product are sustainable ?07:50 : What would Spiber be presenting at Premiere Vision next year?08:30 : Do we needa minimum of volume to order at Spiber?09:20 : Among all the products he will be presenting or already existing, what is Kenji favorite one ?09:45 : According to Kenji, what makes his companydifferent fromothers ?10:27 :Where Kenji see the biggest challenges coming in the next years for his company? How Kenji will be able to scale his method ?11:00 : How can the fashion industry can accelerate his sustainablerevolution ?11:50 : For a young designer, what would Kenji's advice to make a more sustainable fashion ?13:00 : What does Kenji want to close the door to in our industry ?13:15 : Where Kenji look at to get inspired ?14:10 : What is the last piece of clothes he bought ?15:10 : Who he would like to listen in this podcast ?15:50 : Where can we look at if we want to learn more about Spiber ?16:00: What makes Kenji optimistic about the future ?KEY LEARNINGSSustainable fashion can means many think : it can be buying less clothes, buying clothes that last longer, buying clothes that have been made in the most responsable ways. It is also repairing your clothes and using second hand.Contributing to makea more sustainable fashion is the most important thing, it is the reason why the company exist and why the people in the teams are spending many years working and developing this new materials.The materials they are producing are extremelyunique, and it can be plastic free.This is very important that the biggest company, the ones who are making the largest volume ofproducts takebig decisions to change and to accelerate the fashion revolution. But small companies also can play a very important role by innovating andmakingnew technologie available to offer them the choice. Sostartup, innovators, and big companies, all together, can make big changes.One of the most important thing is transparency in the supply chain. If a young designer has the choice between two materials, two different factories or different processes,. If one is more transparent than the other, it can make the difference,he should always choose the most transparent option.Brands are seriously getting aware that they need to make change and they are actually starting to make action. It makes hope for the future.TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/Si vous êtes en activité partielle, merci de ne pas répondre à ce mail.
4/1/2020

# 19 Olivier Raynaud, Owner and General manager of Raynaud Jeune (Vegetable tanning)

Ep. 19
This week we are meeting with Olivier Raynaud, he is the general manager of Raynaud Jeune, founded in 1928. This family business is a small lamb skin tannery in the south of France. The company is mostly focused on leather for shoes and leather good. They are produced as sustainable as they can and are very carefulabout their customers' demands. In this episode, Olivier tells us his two eureka moments that pushed him to become more sustainable, he explains how he is managing his company and he details the best practices Raynaud Jeune has adopted over the past years.He alsoexplains ustheprocess of his vegetable tanned leather and givesadvisesfor youngdesigner who want to build a sustainable brand.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Olivier Reynaud presents himself and his company Reynaud Jeune.01:30 : What does it mean, according to Olivier sustainable fashion ?02:05: To what extendhis company is sustainable ? What was the Eureka moment when he decided to be more sustainable ?05:30 : What have been the results of this sustainable strategy ?06:50 : According to Olivier, how can the fashion industry can accelerate the transition to a more sustainable way of doing ?08:40 : What are the KPI he is looking at, to monitor his progression when it comes to sustainability ?10:00 : Olivier tell us a little more about the process of a tannerie.11:50 : For a young designer, when it comes to sustainability what choices they should do if they want to build a sustainable brand ?14:15 : Where Olivier see the biggest challenges coming in the coming years for his company and for the leather industry ?16:05 : What does Olivier want to close the door to in this industry ?17:40 : What is the last piece of clothes he bought ?18:00 : Who he would like to listen in this podcast ?KEY LEARNINGSWe really try to reduced, step by step, our footprintand our carbonemissions.«It is a very important demand from our customers. More and more my main and major customers come to visit our company and want to see what we do for the environmentbefore they commit themselves with ourselves . We keep our customers because we have this real eco-friendly way of working.»«The young people that we are employing are more and more concern about the environment and are very happy to see that the general management is also very conscious about this movement.»«This sustainable strategy gives every day better and better image whichobviously is helping directly or indirectly the business. We are getting a better position for the future.»«The final customer must be ready to pay a little bit more because all this things have a cost.»«The biggest challenge is to try to convince all the people that the leather is still a good product, renewable for the future.»TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/
3/2/2020

#18 Kevin Germanier, Founder of the brand Germanier  (Fashion brand)

Season 1, Ep. 18
This week we are meeting with Kevin Germanier, he studied fashion at Central Saint Martin in London and worked for Louis Vuitton as a juniordesigner. With LVMH, he had the opportunity to do his own presentation during Paris fashion week and Nathalie Kingham from Matches Fashion bought everything. This is how he quit Louis Vuitton and starts to really work on his own brand. He is working on sustainable collection, the goal of his eco-friendlybrandis to make every pieces with upcycling materials. Kevin has also the ambition to develop a healthy sustainable business, it is not only about the product, it is much more. Germanier is growing slowly but surely ! In this episode Kevin is explaininghis vision and how he works by doing the opposite of the traditionalfashionprocess.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : What are you doing at Premiere Vision?01:10 :Kevin presents himself2:02: What does it mean according to Kevin "sustainable fashion" ?4:35 : How does Kevin do keep close to his values ?8:20 : What is the DNA of Germanier ?10:05 : How can the fashion industry accelerate its sustanaible revolution?12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ?14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ?15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ?16:50 : What is the biggest challenge for the fashion industry ?18:28 : What does Kevin want to close the door in our industry ?18:35 : What does he look at to get inspired ?19:30 : What is the last piece of clothes he bought ?20:15 : Who he would like to listen in this podcast ?KEY LEARNINGSThey are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.Going slowly but be sure that everything in your company is according to your values.The quality is very important, every product created should stay forever if we really want to be sustainable.People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.Less talking, more action. We need to see action.TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision👉https://www.premierevision.com/fr/
2/4/2020

#17 Kutay Saritosun, Director of Fashion Brands at Bluesign Technologies (Consulting firm for your sustainability strategy)

Season 1, Ep. 17
This week we are meeting with Kutay Saritosun, he is Director of fashion brands at Bluesign Technologies. He works with brands and their suppliers to be more sustainable. More concretely, he helps them tominimizetheir impact on the environnement and keep a very good quality on their product.They have threework streams: the environnement, the social and the economic impact.Bluesign Technologies has been created20 years ago when the founders realize the impact of chemistry products on the environnement and on the people in the textileindustry. They wanted to develop a solution to educate the supply chain partners and help them to reduce the risk and impact of their products.CONTENT & TO FIND YOUR WAY IN THE EPISODE01:00 : Kutay presents himself and his companyBluesign Technologies01:28 : What does sustainable fashion mean according to him ?03:20 : What was the Eureka moments that led Bluesign to develop a systemic approach that companies could use and can integrate in there sustainable strategy?05:10 :What makes his company and his services stand out from others in the market?07:36 :What should emerging designers think about if they want to produce sustainably?09:41 :How does an organization become a Bluesign System Partner?11:46 :What will Bluesign be presenting at Première Vision?12:50:Does Bluesign take all aspects of fashion into consideration?13:38 :Does Bluesign have a favorite company or brand you are currently working with?14:24 : What are the environmental, social, and economic impacts of Bluesign organization?16:46 : What areBluesigncertifications? What does it mean? How much does it cost?19:30 :What are the KIPs / eKPIs they monitor?20:00 :How will Bluesign contribute to sustainability in the future?20:26 : What are the industry’s upcoming challenges? How can Bluesign offer a solution?22:24 :How can the fashion industry accelerate its sustainable revolution?23:11 :What are the right indicators? Can certifications be a solution?23:38 : When does the gouvernements are going to legislate on the subject?25:37:What does he advise designers who are looking to make the right choices?25:41:What does he want to close the door to in our industry?25:50 : What does he look at to get inspired ?22:57 : What is the last piece of clothes he bought?26:10 : Who he would like to listen in this podcast?KEY LEARNINGSThere is different way to define sustainable fashion, we have to askourselvesmany questions about : what the materials we are using to make our product ? what kind of chemical we use in our process ?what is the ecologic impact of our product during the production? what is going to happen at the product at the end of his life ?At the very beginning of product development, it is very important to think at the materials that you are going to use, all the steps of the supply chain, but also at his end of life and how you are going to recycle it. It is during this very early phase that all the decision you take impact the most the environment.To be more sustainable it is important to manage the relationship with your producers, the supply chain, the sustainability of your production, put the right materials and the right chemistry.The first think you need to do to work with Bluesign is a commitment !It is important to really search the information and to be careful with greenwashing.The chemistry management is a big challenge for the future for all the brands.The technology is a big help to accelerate the fashion revolution.TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/
1/17/2020

#16 Pierre-Nicolas Hurstel CEO & Co-founder at Arianee (Block Chain Solution)

Season 1, Ep. 16
This week we are meeting with Pierre-Nicolas Hurstel. After years in consulting and in the world of fashion trade fair in the US, he cofounded Arianee. The Arianee project is an independent, participative - organization whose mission is to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee protocol. In this episode Pierre-Nicolas explain the block chain technology and how it can help the fashion industry in its fashion transition to a more transparent and sustainable industry.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : Pierre Nicolas presents himself and his company Arianee03:10 : What is the Blockchain technology ?08:15: How to integrate Blockchain at the Fashion industry ?13:22 : Explications about the digital ID of a product and use case of the vegan brand : Poetic Paris.15:58 : Facilitation of the resale en after sales programs of the product with the Blockchain technology17:08 : The use case of Ba&sh, with the new "resale button" to sale second-hand directly on their own website.21:30 : What does Pierre Nicolas wants to close the door in our industry ?22:20 : What does he look at to get inspired ?22:57 : What is the last piece of clothes he bought?24:12 : Who he would like to listen in this podcast ?KEY LEARNINGSThe blockchain give the chance to solve the traceability problem and give back confidence between client and saler on a product.The transparency became a big expectation for the clients in their relation with the brand.The integration of the second hand by clothes brand like Ba&sh is a key of the futur evolution of the fashion market, everything is growing in direction of the circular economy and we need techno to accompany this kind of new practicesStopping the ignorance in our industry, knowing where the products are from and by who they are made. We need to become aware of the deviances of our industry on the ethic and the ecologic points.TO SUPPORT SMART CREATION, THE PODCAST🙏Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision👉https://www.premierevision.com/fr/
12/11/2019

#15 Ruth Farrell - Global Marketing Director at Eastman NaiaTM (cellulosic yarn)

Season 1, Ep. 15
Thisweek we are meeting with Ruth Farrell, she isGlobal Marketing Director atEastman NaiaTM.Made with sustainably sourced wood, Eastman NaiaTMcellulosic yarn brings the richness of nature to comfortableand effortlessly luxurious fabrics.With full traceability from tree to yarn, NaiaTM is made byEastman in the U.S.A. with the highest safety, social, andenvironmental standards. Eastman’s closed-loop productionprocess for NaiaTM allows recycling and reuse of safe solventsand water, resulting in a yarn with a low environmental impact.Eastman is committed to collaborating with partners tocollectively build a more sustainable fashion industry.Designers can be comfortable choosing NaiaTM. It transformsinto luxurious, soft, and easy-to-care-for fabrics, givingdesigners more freedom and choice.With Eastman NaiaTM cellulosic yarn, you don’t haveto compromise.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Ruth presents herself and Eastman01:36 What is Naïa and cellulose yarn?02:15 What does sustainable fashionmeanaccording to Ruth?03:00 Does Eastman has always been into this sustainable strategy?04:05 What is the difference between conventional and sustainable cellulose yarn?05:11 Where does Eastman source its row material?06:20What they will be presenting next February at PV?07:25 What is Ruth favorite one?08:30 What is the fonction of those yarn and fabric09:30 What should we trust when it comes to certification?12:20 What are Naïa biggest challenges in the coming years?13:40 Is it much more expensive than conventional products?14:40 What does she want to close the door to in our industrie?15:05 What does she look at to get inspired?15;46 What is the last piece of cloth she bought16:15 Who she would like to listen to in this podcast?KEY LEARNINGSI see sustainability as something that has to take into account the entire supply chain and the lifecycle of the fiber, of the fabric and of the garment.The biggest challenges is making sustainability accessible to everybody. That is the challenge for us all. And there is going to be a lot of collaboration needed for that.TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a commenton Apple Podcast.To know more aboutSmart Creationand Première Vision 👉https://www.premierevision.com/fr/
11/27/2019

#14 Francesco Marini - Designer and Inovation manager at Marini Industrie SPA

Season 1, Ep. 14
This week, we are meeting with Francesco Marini , he is the 3rd generation and Designer and Inovation manager at Marini Industrie.The history ofMarini groupwent on withRiccardo and Roberto Marini, Mario’s sons. Thanks to their enthusiasm and their passionate vision, they carried on this beautiful story made in Italy.The third generation of the company, with a highly specialized technical-stylistic staff, made the family even greater enclosing under the group near the historic brandMarini&Cecconi, alsoOspiti del Mondo,Marini Tessuti UomoandAssotex.The four brands under Marini group continue to tell a story that makes fashion happen everyday. Research on materials and textures is the daily bread of the company, creating what stays behind the most popular fashion brands in the world.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Francesco presents himself and Marini Industrie01:36 What is stretch fabrics?02:07What does sustainable fashionmeanaccording to Francesco?02:41 What is the difference between the conventional and sustainable fabrics they are doing now03:32 Why did they decide to implement a sustainable strategy?04:32 Where do they source their row material?07:00 What they will be presenting next February at PV?08:40 What makes Marini Industrie stand out of the others?10:00 What KPIs does Francesco look at to monitor their sustainable strategy?11:15 What are their biggest challenges when it comes to sustainability?13:00 How can the fashion industry accelerate its sustainable revolution?14:00 What should the designers and buyers should look at to verify the products are truly sustainable?16:30 What does Francesco wants to close the door to in our industry?17:30 What does he look at to get inspired?18:42 What is the last piece of clothes he bought?19:15 Who he would like to listen to in this podcast?KEY LEARNINGSI think designers need to be more involvedthan in the past in the manufacturing process of the yarn.I want to close the door to fake news in this industrie.TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a commenton Apple Podcast.To know more aboutSmart Creationand Première Vision 👉https://www.premierevision.com/fr/