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Smart Creation Podcast

The podcast exploring the potential of sustainable fashion

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more
Latest Episode11/23/2020

#28 Tony Tonnaer, CEO and founder of Kings Of Indigo (Sustainable Denim Brand)

Season 1, Ep. 28
This week we’re meeting with Tony Tonnaer, he’s the CEO and founder of Kings of Indigo. Based in Amsterdam, Tony launched his own sustainable denim brand after working several years in denim companies. When he started in 2011, sustainability was not a hot topic at the time, but as a pioneer, he challenged himself to conciliate both good quality products and innovation. By choosing only organic or recycled materials, he’s made circularity and social fairness his top priorities.Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact.Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.CONTENT TO FIND YOUR WAY IN THE EPISODE0:50 : Tony presents himself1:45 : What does sustainable fashion mean to him2:30 : How did he manage to work in sustainability3:50 : What’s the difference between a sustainable product and a conventional product8:00 : How does he communicate with the client10:00 : What does he think about the standardization policy problem12:00 : His relationship with Première Vision13:00 : What’s the biggest step forward in terms of sustainability for denim15:10 : What have been the key success factors of Kings Of Indigo18:45 : The vision for Kings of Indigo in terms of sustainability20:50 : His approach on the logistic of circular fashion26:00 : What is his advice for the young designers ?27:50 : What doesTony want to close the door to in our industry28:00 : What does he look at to get inspired28:10 : What is the last piece of clothes he bought28:20 : Who he would like to listen to in this podcastKEY LEARNINGS« At the beginning, we wanted to make people unconsciously conscious. »« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. »« If you’re being transparent to the consumer, I believe they buy the story. »« The future of fashion is not sustainability, it’s circular approach of fashion. »« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »WHERE TO FIND KINGS OF INDIGO :https://www.kingsofindigo.comTO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.
11/23/2020

#28 Tony Tonnaer, CEO and founder of Kings Of Indigo (Sustainable Denim Brand)

Season 1, Ep. 28
This week we’re meeting with Tony Tonnaer, he’s the CEO and founder of Kings of Indigo. Based in Amsterdam, Tony launched his own sustainable denim brand after working several years in denim companies. When he started in 2011, sustainability was not a hot topic at the time, but as a pioneer, he challenged himself to conciliate both good quality products and innovation. By choosing only organic or recycled materials, he’s made circularity and social fairness his top priorities.Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact.Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.CONTENT TO FIND YOUR WAY IN THE EPISODE0:50 : Tony presents himself1:45 : What does sustainable fashion mean to him2:30 : How did he manage to work in sustainability3:50 : What’s the difference between a sustainable product and a conventional product8:00 : How does he communicate with the client10:00 : What does he think about the standardization policy problem12:00 : His relationship with Première Vision13:00 : What’s the biggest step forward in terms of sustainability for denim15:10 : What have been the key success factors of Kings Of Indigo18:45 : The vision for Kings of Indigo in terms of sustainability20:50 : His approach on the logistic of circular fashion26:00 : What is his advice for the young designers ?27:50 : What doesTony want to close the door to in our industry28:00 : What does he look at to get inspired28:10 : What is the last piece of clothes he bought28:20 : Who he would like to listen to in this podcastKEY LEARNINGS« At the beginning, we wanted to make people unconsciously conscious. »« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. »« If you’re being transparent to the consumer, I believe they buy the story. »« The future of fashion is not sustainability, it’s circular approach of fashion. »« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »WHERE TO FIND KINGS OF INDIGO :https://www.kingsofindigo.comTO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.
11/5/2020

#27 Benjamin Malatrait, CEO & co-founder of ICTYOS, Cuir Marin de France (sustainable leather company)

Season 1, Ep. 25
This week we’re meeting with Benjamin Malatrait. He is the CEO and co-founder of ICTYOS Cuir Marin de France, a sustainable leather company using fish skins from the food industry. It all started at a restaurant, where Benjamin and his friends Gauthier and Emmanuel wondered what they could do from fish skins. As chemist engineers, they worked on a strong innovative technology transforming the waste of skins into what they call ‘marine leather’. By collaborating with restaurants, they believe that using local resources can make a huge difference as a circular economy company.Their high quality products are the result of a specific process allowing them to work with luxury and craftsmanship customers.In this episode, Benjamin reveals the making of sustainable leather and shares his commitment for a meaningful product.Recently Ictyos was selected to join the LVMH startup house at Station F in Paris.CONTENT TO FIND YOUR WAY IN THE EPISODE0:50 : Benjamin presents himself1:27 : How the company started2:50 : Was he attracted to the fashion industry3:55 : In what extent his product is sustainable and what does sustainable leather goods mean to him6:10 : The process for making leather goods from waste8:20 : Who is he partnering with to collect the skins ?11:35 : The leather fish skins’ properties14:30 : What’s its favorite product15:05 : Where can we see the products16:45 : The KPI’s he looking at for his company18:30 : Their biggest challenges18:55 : How can the industry accelerate the sustainable revolution20:05 : What would he advise to a young designer to make the right material choices21:55 : What does Benjamin want to close the door in our industry22:35 : What does he look at to get inspired23:10 : What’s the last piece of clothes he bought20:35 : Who would he like to listen to in this podcastKEY LEARNINGS« We pay attention to what we eat and now we have to pay attention to what we wear. It’s just logic. »« We decided to include in our job the sourcing of the material : each week we are picking skins from restaurants and pisciculture. The closer we are to our suppliers the better it is.« I think using a local material is really important. Transparency is also a key point : you have to prove and you have to explain where your material is coming from and how it has been processed. »« We are just trying to add commitment and common sense in our product and that’s the DNA of ICTYOS. Each of our decisions on the process, on the material, on the partnership is always based on what’s going to be the ecological and ethical impact. »WHERE TO FIND ICTYOShttps://www.ictyos.com@ictyos : https://www.instagram.com/ictyos_official/LinkedIn : https://www.linkedin.com/company/cuirs-marin-de-france/Facebook : https://www.facebook.com/ICTYOS/TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.
10/8/2020

#26 Mark Hartnell, Director of Textiles at Seaqual Initiative (Upcycling marine plastic company)

Season 1, Ep. 26
This week, I’m joining Mark Hartnell, he’s the director of textiles at Seaqual Initiative, an organization that supports ocean cleaning and raises awareness of plastic marine pollution.Gathering communities part of the blue economy like NGO’s and fishermen, Seaqual Initiative collects ocean litters and recycles the plastic found in it. Recently, they’ve developed their very first product: SEAQUAL® YARN and successfully figured out how to create yarns from plastic waste. With a very specific process, they innovated to separate the polymers giving strong outcomes comparable to a classic polyester yarn.Mark is aiming for more circularity and sustainability in the blue economy, as well as becoming a global and local solution.Dive into this fascinating discussion and discover Mark’s upcoming challenges for social and environmental justice.CONTENT TO FIND YOUR WAY IN THE EPISODE0:50 Mark presents himself and explains us what is Seaqual Initiative2:20 What does sustainable fashion mean according to him ?3:40 How can Seaqual be one of the solutions to become more sustainable ?6:30 The process of Seaqual Yarn9:00 About micro particles: are they a huge problem for the industry ?13:45 The KPI’s he’s looking at17:50 Seaqual Initiative business model21:20 What’s the vision for Mark’s company ?23:45 The biggest challenges23:30 How can the fashion and textile industries accelerate the sustainable revolution ?26:55 What does he want to close the door to in our industry ?27:55 What does he look out to get inspired?29:35 Who would he like to listen to in this podcast ?KEY LEARNINGS« I don’t think sustainable fashion exists. It’s something that we’re looking for, it’s a target that we’re aiming for and we should all be aiming for it. »« Seaqual is about doing good within the blue economy. Everything to do with the ocean and the communities from the ocean: how can we help them to become more sustainable ? How can we move towards circularity ? How can we create collaborations in communities and provide solutions ? »« We need to be a global company providing global solutions to a global market. »TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Visionhttps://www.premierevision.com/fr/
9/8/2020

#25 Sandya Lang, Sustainability manager at Nudie Jeans (sustainable brand)

Season 1, Ep. 25
This week, we’re meeting with Sandya Lang, she’s sustainability manager at Nudie Jeans, a Swedish denim brand. The company made sustainability their core priority using mainly organic cotton and recycled fibers. Sandya makes sure every step of the product sticks to their values: from choosing the rights suppliers, the factories to the retailers, she looks out for absolute transparency and traceability.But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide.Discover their environmental philosophy and how they challenge themselves to always do better as a fashion company.CONTENT TO FIND YOUR WAY IN THE EPISODE0:58 : Sandya presents herself2:35 : What does sustainability mean as a denim company according to her ?3:10 : Is sustainability part of the DNA of the brand ?4:15 : To what extent their product is more sustainable than any other ?6:00 : Is it more difficult to source organic fiber ?7:00 : What certification are they using ?8:45 : How do you make sure the standards are respected ?10:00 : How do they manage their repair shop worldwide ?12:30 : Is repairing jeans becoming a thing in her country ?13:15 : How repairing jeans is serving their business ?14:40 : What makes their company stand out ?15:30 : Do they have a recycling policy ?16:30 : What are the best certifications to look for ?17:40 : What’s the biggest challenge for Nudie Jeans in the upcoming years ?18:30 : How can the fashion industry accelerate sustainable revolution ?20:00 : The KPI’s they are looking at21:10 : What does Sandya want to close the door in our industry ?21:38 : What does she look at to get inspired ?21:50 : What is the last piece of clothes she bought ?22:15 : Who would she like to listen to in this podcast ?KEY LEARNINGS« Transparent supplies chain are crucial and brand collaboration is a really important part. »« I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on. »« It is important for us to have this third part certification to prove that we are doing what we are doing, for example using organic cotton. But it also pushes us to maintain our sustainable attributes that we have and inspire us to stay innovative and look out for new materials as well. »TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.👉 To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
8/18/2020

#24 Nicole Lambert, Fiber and materials specialist at Textile Exchange (NGO)

Ep. 24
This week we are meeting with Nicole Lambert, she is a specialist of fibers and materials at the global organization Textile Exchange.Her role is to advise brands and organizations by providing learning tools on responsible standards and traceability.Created in 2002, the NGO Textile Exchange focuses on the very beginning of the supply chain when it comes to raw materials, in order to minimize the environmental impact.They work on all kind of fibers and now they aim to extend their digital database to improve their sustainable practices.CONTENT TO FIND YOUR WAY IN THE EPISODE00:50 : Nicole presents herself and the NGO she works for01:45 : Nicole’s background02:15 : What does sustainable fashion mean to her03:25 : Where should we start to make fashion a more sustainable industry04:30 : How does she accompany brands06:00 : About standards and certifications07:55 : What’s the difference between the certifications OCS and GOTS08:35 : More about GOTS10:45 : The difference between RWS and RDS12:35 : The problem with polyester14:35 : How can national legislation accelerate sustainability17:40 : How to accelerate national legislation18:55 : What are the upcoming challenges for Nicole19:35 : About circularity20:40 : Are growth and sustainability compatible22:10 : What is the last piece of clothes she bought22:40 : Who she would like to listen to in this podcast23:30 : What does she look at to get inspired23:50 : What does she want to close the door in our industryKEY LEARNINGS« It’s important to have certain values in a company and set your priorities. »« A lot has been done in term of sustainability but just from the initiative of companies in the industry itself. And it hasn’t been driven by the legislation. »« The whole revolution is definitely a question of everyone getting together and it has to be a collective action for a collective impact. »TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
7/15/2020

#23 Jonathan Cohen, founder and fashion designer of his eponymous brand (Sustainable brand)

Ep. 24
This week we are meeting with Jonathan Cohen, he founded his eponymous brand in 2011 with Sarah Leff. Based in New York City, Jonathan Cohen’s designs are known for their colorful and bright printed dresses which successfully brought him to win the CFDA fashion fund.With only two collections a year, Jonathan is running a responsible and conscious business. In this episode, he explains how important it is to source materials in a sustainable way and how does he take action towards change in the fashion industry.CONTENT TO FIND YOUR WAY IN THE EPISODE00:55 : Jonathan presents himself and his brand01:25 : Jonathan’s background02:00 : Was sustainability a topic the year he launched his brand03:05 : What does sustainable fashion mean to him03:25 : How to source sustainable material05:30 : Where to start to create a sustainable fashion brand08:40 : About animal welfare10:35 : How did Jonathan learn more on sustainability14:30 : How can the industry accelerate the sustainable revolution16:50 : The KPI’s he’s looking at for his company17:18 : What’s the future for his company in terms of sustainability18:50 : What does Jonathan want to close the door in our industry19:28 : What does he look at to get inspired19:50 : What is the last piece of clothes he bought20:35 : Who he would like to listen to in this podcastKEY LEARNINGS« Make small changes, start small and it will naturally grow from there. »« Something we were very passionate about was understanding the waste that we were creating from production and how we could solve that solution. »« Every company needs to look at what they are doing. They need to see how they are approaching the production, how they are sourcing and how they can make it better. »« We all need to be sharing informations and help one another. »TO SUPPORT SMART CREATION, THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/
6/24/2020

# 22 Célia Poncelin, Chief Marketing Officer at Heuritech (Artificial Intelligence Startup)

Season 1, Ep. 22
Disclaimer:this episode was recorded in February 2020, which is why thediscussion makes nomention of the Covid19 crisis. Enjoy our conversation !This week we are meeting with Célia Poncelin, she joined Heuritech a few years ago, a startup that uses artificial intelligence helping brands to predict trends. She also founded the companyLunetist, an eyewear brand handmade in France. With her team at Heuritech, she’s making sure they’re doing relevant choices on the market and communicate to the public. Launched in 2013, the startup recently changed its branding towards sustainable values by giving the right tools to brands. Thanks to data analysis, they guide brands through their creative process but also they make them avoid overstock. They are contributing to the changes for a better way of consuming.CONTENT & TO FIND YOUR WAY IN THE EPISODE0:55 : Célia presents herself and the company Heuritech1:35 : What did Celia do before joining Heuritech2:25 : What does it mean according to Célia "sustainable fashion"3:55 : What’s the link between Heuritech and sustainability5:35 : What services do they provide to brands6:20 : What’s going on the market right now with sustainability9:05 : What are professionals expecting from Heuritech11:20 : To what extent Heuritech is sustainable12:55 : How does she think the industry can accelerate the sustainable revolution 13:50 : What tools are the best for predictive analytics16:15 : Where she would start to create a sustainable brand18:25 : What are the biggest challenge for Heuritech and the fashion industry 20:10 : What does Célia want to close the door in our industry ?20:55 : What does she look at to get inspired ?21:55 : What is the last piece of clothes she bought ?22:58 : Who she would like to listen in this podcast ?KEYLEARNINGS« Production volume is expected to grow by 60% in ten years so if we continue this way, we’ll have a massive waste in the industry »« Brands can make better decision on what they should produce and also the quantity »« Making the best product possible is where it all starts »« Each brand has its own challenge »« We really want to change fashion deeply and to show how it can be done in a good way »TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision👉 https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.