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Slow Burn
Decoder Ring: McGruff Takes a Bite Out of Crime Pt. 2
McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them.
In the second episode of our two-part series on the weird world of PSAs and very special episodes, we look at how the McGruff Smart Kids Album influenced everything from straight-edge hardcore to a couple’s wedding playlist. We’ll hear from Sarah Hubbard, Dan Danger, Joseph Cappella, David Farber, Mike Hawes, Robin Nelson, Daisy Rosario, and Tatiana Peralta.
This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Jamie York. Derek John is Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director.
Thank you to Tatiana Peralta, Ari Merkin, Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Dave Bledsoe, Larre Johnson, Duane Poole, Eric Greenberg, Charles and Karen Rosen, and Jennifer Holland, Orla Mejia, Andres Martinez and everyone else at the Rutgers library who helped me listen to some old cassette tapes.
A few things that were helpful in working on this piece: How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns by Wendy Melillo, Taking a Bite out of Crime: the Impact of the National Citizens Crime Prevention Media Campaign by Garrett J O’keefe and others, and “This McGruff Drug Album Might As Well Be By Weird Al,” by Dan McQuade for Defector Media. You can hear Daniel Danger’s McGruff cover album in it’s entirety or you can purchase it here. And lastly, if you are interested in hearing the full McGruff educational program or any of Puppet Productions productions they are available for purchase at puppetsinc.com, part of a company that Rob Nelson still runs.
If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com
If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism.
Check out Remote Works here.
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Season 1 Trailer: Watergate
02:42||Season 1It took two years for the Watergate scandal to unfold—for a break-in at the Democratic Party's headquarters to go from a weird little caper to a constitutional crisis that brought down a president. What was it like to experience those two years in real time?Hosted by Leon Neyfakh. An eight-episode podcast series made possible by Slate Plus members. Coming Nov. 28.
1. Watergate | 1. Martha
24:13||Season 1, Ep. 1People called her crazy, and to be fair she must have seemed crazy. But she was onto something. How Martha Mitchell, the celebrity wife of one of Nixon’s closest henchmen, tried to blow the whistle on Watergate—and ended up ruining her life.Want more Slow Burn? Join Slate Plus to unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. Subscribe to Slate Plus on Apple Podcasts by clicking "Try Free" at the top of the Slow Burn show page. Or, visit slate.com/slowburnplus to get access wherever you listen.
2. Watergate | 2. The Defeat of Wright Patman
28:54||Season 1, Ep. 2In 1973, the Senate Watergate hearings gripped the nation. But the first congressional hearings on the scandal took place a year earlier—and featured an angry Texan shouting at four empty chairs.Want more Slow Burn? Join Slate Plus to unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
3. Watergate | 3. A Very Successful Cover-Up
05:38||Season 1, Ep. 3Woodward and Bernstein, Walter Cronkite, and a host of other journalists tried to make people care about Watergate in the run-up to the 1972 election. They totally failed.This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
4. Watergate | 4. Lie Detectors
08:29||Season 1, Ep. 4How a folksy segregationist senator, a team of young investigators, and a few whistleblowers staged the hearings that made Watergate must-see TV.Want more Slow Burn? Join Slate Plus to unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. Subscribe to Slate Plus on Apple Podcasts by clicking "Try Free" at the top of the Slow Burn show page. Or, visit slate.com/slowburnplus to get access wherever you listen.
5. Watergate | 5. True Believers
06:20||Season 1, Ep. 5At a bar in Queens, and in the Senate offices, Nixon's supporters stood with him long after it was clear his hands were dirty. How did they rationalize their position? And what, finally, made them waver?This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
6. Watergate | 6. Rabbit Holes
07:01||Season 1, Ep. 6Why were so many Americans ready to believe conspiracy theories after Watergate? How did those beliefs help trigger Nixon‘s downfall? And given what we know about Watergate—what separates a conspiracy theory from just a theory?This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
7. Watergate | 7. Saturday Night
06:42||Season 1, Ep. 7What did Richard Nixon do when he felt the walls closing in? How did the country respond? And what did it feel like when people finally got to hear those tapes?This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
Extra, Extra
21:50||Season 1Slate Plus members get a bonus episode of Slow Burn every week. This week, we're releasing some samples of those episodes—interviews with people with a unique perspective on Watergate.Next week: The end. Find out more at slate.com/slowburn.