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Slow Burn
Decoder Ring | How “Chicken Soup” Sold Its Soul
Chicken Soup for the Soul was the brainchild of two motivational speakers who preach the New Thought belief system known as the Law of Attraction. For more than 30 years, the self-help series has compiled reader-submitted stories about kindness, courage, and perseverance into easily digestible books aimed at almost every conceivable demographic: Chicken Soup for the Teenage Soul, Chicken Soup for the Grandma’s Soul, Chicken Soup for the Golfer’s Soul, and on and on. Since 1993, these books have sold more than 500 million copies worldwide, becoming the best-selling non-fiction book series of all time.
But in recent years, the company has become many other things that seem lightyears away from inspirational publishing: a line of packaged foods, a DVD kiosk retailer, and a meme stock. In this episode, with the help of journalist Amanda Chicago Lewis, we tell the story of how this feel-good brand went from comfort food to junk.
This episode was written by Willa Paskin and Max Freedman and produced by Max. It was edited by Evan Chung, Decoder Ring’s supervising producer. Our show is also produced by Katie Shepherd. Merritt Jacob is Senior Technical Director. Special thanks to Rachel Strom.
If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281.
Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen.
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Season 1 Trailer: Watergate
02:42||Season 1It took two years for the Watergate scandal to unfold—for a break-in at the Democratic Party's headquarters to go from a weird little caper to a constitutional crisis that brought down a president. What was it like to experience those two years in real time?Hosted by Leon Neyfakh. An eight-episode podcast series made possible by Slate Plus members. Coming Nov. 28.
1. Watergate | 1. Martha
24:13||Season 1, Ep. 1People called her crazy, and to be fair she must have seemed crazy. But she was onto something. How Martha Mitchell, the celebrity wife of one of Nixon’s closest henchmen, tried to blow the whistle on Watergate—and ended up ruining her life.Want more Slow Burn? Join Slate Plus to unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. Subscribe to Slate Plus on Apple Podcasts by clicking "Try Free" at the top of the Slow Burn show page. Or, visit slate.com/slowburnplus to get access wherever you listen.
2. Watergate | 2. The Defeat of Wright Patman
28:54||Season 1, Ep. 2In 1973, the Senate Watergate hearings gripped the nation. But the first congressional hearings on the scandal took place a year earlier—and featured an angry Texan shouting at four empty chairs.Want more Slow Burn? Join Slate Plus to unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
3. Watergate | 3. A Very Successful Cover-Up
05:38||Season 1, Ep. 3Woodward and Bernstein, Walter Cronkite, and a host of other journalists tried to make people care about Watergate in the run-up to the 1972 election. They totally failed.This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
4. Watergate | 4. Lie Detectors
08:29||Season 1, Ep. 4How a folksy segregationist senator, a team of young investigators, and a few whistleblowers staged the hearings that made Watergate must-see TV.Want more Slow Burn? Join Slate Plus to unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. Subscribe to Slate Plus on Apple Podcasts by clicking "Try Free" at the top of the Slow Burn show page. Or, visit slate.com/slowburnplus to get access wherever you listen.
5. Watergate | 5. True Believers
06:20||Season 1, Ep. 5At a bar in Queens, and in the Senate offices, Nixon's supporters stood with him long after it was clear his hands were dirty. How did they rationalize their position? And what, finally, made them waver?This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
6. Watergate | 6. Rabbit Holes
07:01||Season 1, Ep. 6Why were so many Americans ready to believe conspiracy theories after Watergate? How did those beliefs help trigger Nixon‘s downfall? And given what we know about Watergate—what separates a conspiracy theory from just a theory?This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
7. Watergate | 7. Saturday Night
06:42||Season 1, Ep. 7What did Richard Nixon do when he felt the walls closing in? How did the country respond? And what did it feel like when people finally got to hear those tapes?This episode is member-exclusive. Listen to it now by joining Slate Plus. As a member, you'll unlock full, ad-free access to Slow Burn and your other favorite Slate podcasts. You can subscribe directly from the Slow Burn show page on Apple Podcasts and Spotify. Or, visit slate.com/slowburnplus to get access wherever you listen.
Extra, Extra
21:50||Season 1Slate Plus members get a bonus episode of Slow Burn every week. This week, we're releasing some samples of those episodes—interviews with people with a unique perspective on Watergate.Next week: The end. Find out more at slate.com/slowburn.