Share
The Wealth Elevator Podcast: Real Estate, Taxes, Investing
SPC084 - Interview with Mark Walker
•
Mark is founder of Luxmana Investments, which focuses on residential and multifamily investments. Mark quit his corporate job and is now a multifamily investor.
1) How much simple passive Cashflow are you making today and how are you doing it?
(You don't need to give a number if you would like privacy. You can be vague such as halfway to quitting my job, cover my mortgage, make 25% of my expenses, over $10k, although people like when people open up the kimono):
My passive income is more than 200% of my expenses. I have a portfolio of 22 SFR’s in Denver, Colorado, and a 64-unit apartment complex in Dallas, Texas. I also have a small equity position is another 96-units in Dallas, TX, but I am not the managing member of that.
2) What is your Han Solo moment - Han Solo and his buddy Chewbacca from Star Wars were cruising around the galaxy as lowlife smugglers but then cross paths with Luke and Leia and his life took a pivot point. Describe the resistance that was the catalyst for change:
I met a general contractor in 2010, and we decided to do a couple residential development deals together. Through that relationship I was introduced to several people who were instrumental in me taking the next steps to build my passive income portfolio from there. Combine this with the fact that I was becoming increasingly frustrated with the corporate world, and that drove me to become even more focused on escaping the rat race.
3) Did you "burn the boats" or did you let it happen naturally? Was there an internal (you decided to make a change on your own – what was thought process?) or an external trigger (ie got fired from your job)?
I decided to make the change on my own, as I desired financial freedom and to spend more time with my family. The external factor of becoming frustrated with the corporate world was not the primary driver, but it did add to my motivation.
4) What was your worst life/business moment and what did you do after? Lesson learned?
In the 2005/2006 timeframe, I moved forward on a real estate opportunity which turned out to be fraud. I can certainly elaborate on this, but long story short: I testified to the Grand Jury to help get this indictment, and I was the second person they put on the stand at the official trial. The offender received a 130+ year prison sentence, which was the largest sentence ever given in the State of Colorado at the time for fraud. I learned about the importance of “trust, but verify.”
5) Current 2-week experiment and 6-month project? (90-180 day goal) A mark of a high performer is to put your ego aside and accept the help of others and mastermind maybe folks can help you by you asking.
My top two goals in 2017 are around family and health. If I can find and do one 50+ unit multifamily deal in 2017, that will be icing on the cake.
6) What is your simple passive Cashflow number? Now imagine you had 2x that amount... Describe your ideal day, detailed routine, and what projects you are working on.
Simple passive cashflow number is $20K/month. If I had $40K/month, it’s full retirement in Central America. It would be lots of days in the sun with my wife and daughter, plus exploring this region of the world. We would, of course home school our daughter.
7) Something that you have recently thought about “burning your cash” on for time savings or an improvement in quantity of life.
Tesla P100D – so incredibly impractical, but really cool.
8) Tony Robbins identifies two large concepts that we are continually struggling to gain perfection at: #1-Art of Fulfillment and #2-Science of Achievement. If you died tomorrow and I were to email this to your kids a couple decades later… this is what they would hear.
a) What is your secret/hack for the "Science of Achievement?" Any secret habits to share?
Never stop learning. Learning leads to action, and action leads to success.
b) What is your secret/hack for the "Art of Fulfillment?". How you do contribute back?
There should always be a reason other than money for why you do anything. For example, I didn’t build a passive income portfolio because I wanted to buy a fancy car, bigger house or a Tesla. I did it because I wanted to be financially free so I could spend more time with my family and positively impact other people. So, I contribute back by giving people a great place to live, but I am also able to give more of my time (e.g. Salvation Army, etc).
9) Anything we missed and contact info if you would like anyone to get a hold of you. URL?
I would like to give the listeners a free gift as a thank you for listening: 10 “Not So Obvious” Ways to Boost Your Multifamily Property NOI. You can get it at: http://www.luxmana.com/simplepassivecashflow
Check out my Free Resources Below:
1) If you are an accredited investor and afraid of the impending market correction?Get out the stock market and into the Simple Passive Cashflow Hedge Fund!
More info: www.SimplePassiveCashflow.com/fund
2) Join a Social Club:
3) Subscribe to my podcast: Google Android Phones | Apple iPhone | Youtube
4) Once you have gone through the majority of podcasts feel free to sign up for a chat:
5) Make sure you sign up for my Hui Deal Pipeline Club to get sent the deals I come across.
6) I am partnered with a start-up Virtual Assistant firm out in the Philippines. Shoot me an email Lane@simplepassivecashflow.com if you want to try them out.
More info: https://drive.google.com/open?id=0B4gFjCt6Knc1U3YwYjdZRnYzN1k
7) Please leave a review for the podcast!
8) Coaching Program to get you to your first rental in 90 days!
9) And finally... if you are just getting started Sign-up for Free access to the 10 Module Course:
More episodes
View all episodes
534. Richard Duncan on Creditism, the AI Arms Race, and “Cognitism” | Macro Watch
49:03||Ep. 534📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubLane interviews economist Richard Duncan (author of The Dollar Crisis and The Money Revolution and publisher of Macro Watch) about how ending the gold standard in 1971 shifted capitalism into “creditism,” enabling massive US trade deficits, disinflation, falling rates, and explosive growth in debt and Fed balance sheet expansion that prevented depressions in 2008 and during COVID. Duncan contrasts post-2008 low inflation with post-COVID inflation driven by supply-chain blockages, and argues credit-driven liquidity has inflated asset valuations while accelerating AI breakthroughs and fueling China’s rise via persistent US deficits. They discuss the US–China AI and defense race, energy and nuclear power needs, and risks from higher inflation and rates amid stretched valuations. Duncan introduces “cognitism,” a coming system driven by exponentially expanding AI intelligence, and highlights sectors tied to AI, semiconductors, energy, data centers, robotics, and defense, plus key macro indicators to watch.00:00 Meet Richard Duncan00:44 Macro Watch Discount01:03 From Gold to Creditism05:09 Why Old Theories Fail06:28 Credit Growth and 200808:31 COVID QE and Inflation10:54 Debt Wealth and AI Boom14:00 China AI Arms Race17:12 Energy Nuclear and Chips22:07 Stretched Valuations Risks31:58 Cognitism Explained37:36 AI Skills and Sectors41:13 What to Watch Next47:40 Wrap Up and SubscribeConnect with me:LinkedIn: https://www.linkedin.com/in/lanekawaoka/Facebook: https://www.facebook.com/TheWealthElevatorInstagram: https://www.instagram.com/TheWealthElevatorLane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.
533. Underwriting Games in Multifamily Deals: Cap Rates, IRR “Magic,” and Capital Stack Red Flags
26:31||Ep. 533📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubThe speaker reviews real-life (anonymized) multifamily deal examples to help investors spot misleading underwriting and marketing tactics. Key topics include “manufactured” IRR boosts from aggressive refinance assumptions, unrealistic exit/reversion cap rates (and the difficulty LPs have validating prevailing market cap rates), and mismatches between large CapEx plans and modest rent-bump projections that may signal weak market fundamentals or hidden reserves. They discuss how cap rate compression can inflate paper returns despite being uncontrollable, why comparing discounts to 2021 pricing can be irrelevant, and how debt structure (fixed vs floating, term length, IO, extensions, prepayment penalties) affects refinance and exit risk. Additional red flags include preferred equity ahead of common equity, side-letter complications in the capital stack, and early distributions funded from reserves rather than operations, which can mask weak DSCR.00:00 Cap Rate Question Setup00:42 Market Shift Overview01:21 Manufactured IRR Tricks03:32 Reversion Cap Rate Games04:22 Finding Real Cap Rates07:34 Rent Bumps Vs CapEx09:35 Discount Hype Reality10:48 Cap Rate Cycle Bets11:58 Debt Structure Risks13:24 Stacking Red Flags14:54 Preferred Equity Ahead17:23 Return Of Capital Trap19:11 DSCR And Fake Cashflow20:28 Cap Compression Review21:53 AI Deal Checklist24:52 Capital Stack Exceptions26:25 Final Q And WrapConnect with me:LinkedIn: https://www.linkedin.com/in/lanekawaoka/Facebook: https://www.facebook.com/TheWealthElevatorInstagram: https://www.instagram.com/TheWealthElevatorLane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.
532. Young Money with Jack Raines: How did it hack career growth for young professionals
52:02||Ep. 532📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubThe episode features Jack Raines, author of “Young Money,” discussing how growing up with money provides insider knowledge about elite career paths, target schools, networks, and promotion moves that can lead to high incomes, while students from poorer backgrounds often must choose safer banking or consulting roles to repay large loans and can’t take startup risks. Raines shares his own path from South Georgia and Mercer University football to Columbia Business School and venture capital, emphasizing education, early “prestige stamps,” and intentional living that matches life stages. The conversation explores status pressure on wealthy kids, anxiety and expectations in elite environments, and how socioeconomic differences can complicate relationships and marriage. It closes with Raines promoting his book and the host warning investors to avoid inexperienced operators by relying on trusted networks and semi-institutional sponsors.00:00 Money Game Secrets01:22 Meet Jack Raines03:01 Small Town to VC03:51 Entrepreneur Family Roots06:58 Prestige and Network09:49 Leaving the Southeast11:31 Target Schools Reality13:11 MBA as Golden Ticket15:04 Pedigree for Family Firms17:21 Spectrum of Wealth18:32 Rich vs Poor Options21:24 Capital and Quarters22:36 Merit and Social Circles25:39 Status Pressure on Rich27:19 High Achiever Burnout27:59 Pressure of Privilege29:03 Expectations and Happiness Gap30:18 New York Norms Shift31:39 Parents and Independence32:59 Stage Specific Living35:30 Funding Kids Choices37:59 Socioeconomic Marriage Friction43:01 Money Mindsets in Couples45:08 Young Money Plug47:25 FOOM Investing Lessons51:16 Community and RelationshipsConnect with me:LinkedIn: https://www.linkedin.com/in/lanekawaoka/Facebook: https://www.facebook.com/TheWealthElevatorInstagram: https://www.instagram.com/TheWealthElevatorLane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.
531. Cost Segregation: Accelerate Depreciation & Unlock Tax Savings for Rental Property Investors
39:30||Ep. 531Do a cost seg go to theWealthElevator.com/costsegLane hosts a monthly investor “lunch and learn” webinar replay on cost segregation with guest AJ Lyons of DIY Cost Seg, explaining how cost seg reclassifies non-structural property components into shorter 5- and 15-year lives to accelerate depreciation versus standard 27.5-year (residential) or 39-year (commercial) schedules, often pulling a significant portion of deductions into year one, especially when 100% bonus depreciation applies. They discuss who benefits (rental owners, short-term rentals, commercial, value-add renovations), timing (including doing studies after purchase via amended returns or Form 3115), CPA coordination, potential use cases like short-term rental material participation or real estate professional status, depreciation recapture considerations, pricing and fast report delivery, and audit defensibility and optional audit support. Lane also announces an accredited investor retreat Jan 15–17, 2027 and directs viewers to thewealthelevator.com/costseg and related resources.00:00 Depreciation Big Picture00:56 Retreat And Webinar Intro02:15 Lunch And Learn Setup03:37 Cost Seg Basics Explained06:27 Bonus Depreciation And CPA Fit09:39 Not A Loophole History17:35 Who Benefits And Pricing21:11 Fast DIY Process Walkthrough23:26 Audit Risk And Support28:01 Timing And Catch Up Rules30:24 Q And A Recapture Value38:39 Wrap Up And Next Steps
530. Asset Protection for Accredited Investors: LLCs, Holding Companies, and Hybrid Trusts w Doug Lodmell
55:30||Ep. 530📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubIn this webinar, asset protection attorney Douglass Lodmell explains how investors and high-liability professionals should structure entities to reduce exposure, contrasting inside vs. outside liability and why LLCs are commonly used to hold rental properties. He discusses when to silo “dirty” assets like rentals and operating businesses, noting janitorial or similar high-risk businesses are typically kept separate and often run as an LLC taxed as an S-corp, while safer assets (brokerage accounts, stocks/bonds, many LP interests) can sit under a holding company such as an asset management limited partnership (AMLP). Lomel gives a rule-of-thumb of roughly $250k–$500k equity per rental-property LLC and emphasizes insurance as the primary defense. He explains why passive LP investors generally have no personal liability beyond their investment, outlines jurisdiction choices for LLCs vs. holding companies, and details adding an asset protection trust—favoring a hybrid “bridge trust” that can convert offshore if needed—along with considerations for homes, life insurance, crypto, and avoiding fraudulent transfers and tax-scheme promoters.00:00 LP Liability Shield00:35 Webinar Setup01:18 LLCs and Liability Types02:57 Why Passive LPs Win04:21 Building a Holding Structure07:28 Best States for Entities09:20 How Many Properties per LLC13:45 Siloing LP Interests18:02 Dirty Assets and Side Silos20:25 Doctor Lawsuit Scenario21:40 Single Member LLC Tax Simplicity23:55 Trust Layer and Collection Defense27:03 Discovery Costs Reality27:48 Settlement Leverage Assets30:21 Negotiation Trump Card34:15 Trust Options Offshore38:04 Bridge Trust Sweet Spot40:57 Layering LLCs Over Time42:10 Insurance And Homestead47:24 Crypto Placement Protection49:17 Finding Hidden Crypto51:30 Avoid Tax Trust Scams55:12 Wrap Up And ContactConnect with me:LinkedIn: https://www.linkedin.com/in/lanekawaoka/Facebook: https://www.facebook.com/TheWealthElevatorInstagram: https://www.instagram.com/TheWealthElevatorLane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.
529. 2026 Infinite Banking: How to Build Cash Value with Whole Life (90/10 vs 50/50) + Policy Loans
01:36:27||Ep. 529📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubThis webinar introduces infinite banking/accredited investor banking using properly designed whole life insurance as a liquid, asset-protected “cash value” tool that can be borrowed against to invest while the full cash value continues to grow. The presenter explains why configuration matters—minimizing the insurance/base premium (often ~10%) and maximizing paid-up additions (PUAs ~90%) to reduce fees and commissions, improve early liquidity, and reach a faster break-even point. It contrasts a 90/10 design versus a 50/50 design, discusses dividends, tax-free loans/withdrawals, MEC limits, underwriting, policy loan rates (~4–6%), and use cases such as funding deals, emergency reserves, education funding, retirement income, mortgage payoff decisions, and legacy planning. A licensed, non-captive agent joins to explain illustrations, funding flexibility, and scenarios like “flash funding” after liquidity events.00:00 Infinite Banking Overview01:21 Why Replace the Bank03:00 Whole Life vs Term04:41 Core Policy Benefits07:00 Loans and HELOC Analogy10:43 Emergency Fund and Protection11:28 Whole Life Scam Debate12:08 Premium Split Secret Sauce18:27 PUAs and MEC Limits22:32 How to Use the Policy30:49 Policy Illustration Break Even33:02 Flash Funding New Setup33:55 Choosing Carriers and Agents36:10 Riders Underwriting and Timing38:01 Advanced Triple Dip Ideas38:38 Leverage With Safe Assets39:13 Growth Years Deal Funding40:42 Liquidity Uses And Expenses41:13 Endgame Retirement And Protection41:48 Funding Options For New Investors42:34 Policy Loans Versus HELOC47:41 Accredited Investor Banking48:22 Courses Community And Trifecta51:13 Advanced Home Purchase Strategy53:12 Teaching Kids Controlled Debt54:22 Break Even And Policy Review55:43 Policy Design 10 90 Explained01:00:57 MEC Limits And Flexibility01:04:14 Costs Liquidity And Break Even01:06:44 Carrier Choice And 50 50 Compare01:09:23 Infinite Banking Fees01:11:01 Policy Design Levers01:11:52 Liquidity Versus Growth01:13:15 Best Use Cases01:20:21 Stacking Policies Strategy01:24:12 Buy Borrow Die Explained01:25:41 Loans Rates And Flexibility01:28:01 Break Even Benchmarks01:29:21 Windfall Funding Options01:31:13 Qualifying And Insurability01:32:52 Paid In Advance Premiums01:35:58 Final Thoughts And Next StepsConnect with me:LinkedIn: https://www.linkedin.com/in/lanekawaoka/Facebook: https://www.facebook.com/TheWealthElevatorInstagram: https://www.instagram.com/TheWealthElevatorLane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.
528. Luxury Travel That’s Actually Worth It: How Travel Advisor Creates Seamless, Memorable Trips w/ David Axelrod beckonaire.com
50:34||Ep. 528📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubhttps://www.beckonaire.com/david@beckonaire.comThe host shifts from investing to spending on experiences through travel, referencing Bill Perkins’ idea of trading money for memories, especially after 40. He interviews David from Beckonaire, who designs bespoke luxury trips—hotels, villas, yacht charters, private tours, and complex logistics—explaining that travel advisors are typically paid commissions by hotels and can add perks like credits and upgrades without costing clients more. David argues advisors reduce risk and friction across transitions (transfers, visas, timing) and become essential as trip spend rises. They discuss typical five-star costs for a family of four, where luxury isn’t worth it (overpriced hotels and buzzworthy destinations), the value of boutique hotels, and examples of upgrades like meet-and-greet services, private boats, and special experiences. David emphasizes upfront conversations, rapport, and long-term “leisure time” planning across life stages.00:00 Why Travel Matters01:05 Meet the Luxury Planner03:11 How Advisors Get Paid04:56 DIY vs Pro Planning06:24 What Luxury Costs09:49 Easy Luxury Upgrades14:50 When Luxury Is Not Worth It16:44 Boutique vs Big Brands18:49 How Pros Vet Hotels21:00 Choosing the Right Advisor24:42 Avoiding Instagram Traps28:20 Designing Meaningful Trips31:09 Thrill vs Comfort Balance37:32 Hands On Family Memories40:23 Exit Trips and Quick Getaways44:22 Travel Before You Cannot47:24 Travel as Time Investing49:29 Where to Find David50:10 Final Thanks and GoodbyeConnect with me:LinkedIn: https://www.linkedin.com/in/lanekawaoka/Facebook: https://www.facebook.com/TheWealthElevatorInstagram: https://www.instagram.com/TheWealthElevatorLane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.
527.5. I Got Into SpaceX Before the IPO. Here’s What Retail Investors Miss
14:23||Ep. 527.5📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubThe speaker discusses SpaceX going public and says he participated in a pre-IPO round, explaining how IPOs often surge initially before earlier employees and investors gradually sell, which can cause a pullback. He contrasts investing through the secondary market (public stocks, mutual funds, REITs, 401k products with fees and middlemen) versus the primary market (direct ownership, syndications, and earlier-stage access), arguing fundamentals favor investing in “rails” or infrastructure businesses. He outlines three ways to access pre-IPO shares: direct VC-level entry (often requiring very large checks), getting an allocation through a larger investor’s tranche (with carried interest), or buying tender-offer/secondary pre-IPO shares, which he cautions can be speculative. He shares his background in rental properties and syndications and emphasizes education, due diligence, and long-term risk in tech-style investing.00:00 SpaceX IPO Hype01:22 Primary vs Secondary Markets02:47 Pre IPO Round Explained03:43 IPO Pops and Pullbacks04:58 Why SpaceX Wins Long Term05:51 Elon as Capital Raiser07:17 Building the Rails Analogy08:48 My Investing Origin Story09:58 How to Access Pre IPO Shares13:05 Risks and Final Thoughts13:51 Q&A and Book PlugConnect with me:LinkedIn: / lanekawaoka Facebook: / thewealthelevator Instagram: / thewealthelevator Lane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.
527. Green Bay Football-Themed Airbnbs: PigskinJourneyman’s Short-Term Rental Business
46:36||Ep. 527📚 Unlock the secrets to building wealth! My book and 12-module Masterclass cover everything I’ve learned about passive investing and creating financial freedom. Watch it on-demand for FREE: http://thewealthelevator.com/master🤝 Join the Hui Deal Pipeline Club and get a one-on-one call with me to discuss your investment goals: https://thewealthelevator.com/clubThe host interviews Matt, a former arena football quarterback and investor, about turning a nest egg from an earlier retail venture (selling the “wacky whistle,” which expanded from Hawaii to Dubai’s Global Village) into a football-themed short-term rental business, PigskinJourneyman.com. Matt explains how he built and self-manages themed properties near sports destinations—starting near Lambeau Field in Green Bay, expanding to South Bend near Notre Dame (including a two-house “Rockne compound”), and adding a pool property near the Pro Football Hall of Fame area in Massillon/Canton, Ohio. They discuss amenities and design, tools like Turno and PriceLabs, seasonality, platform reliance vs. direct bookings, operational workload, and regulatory risk. Matt shares 2025 plans to open a Jim Thorpe–themed property in Jim Thorpe, Pennsylvania, and considers future restructuring and possible expansion into boutique hotels or other ventures.00:00 Podcast Twist Intro01:18 Wacky Whistle Origins02:00 Dubai Retail Chaos03:59 Product Longevity Mindset06:15 Real Estate Pivot Begins06:54 Football Brand Story09:20 Family Football Inspiration10:29 No Guru Policy14:21 Canton Market Strategy17:26 Purchase Rehab Numbers20:21 Revenue Ops Systems22:26 Rockne Compound Expansion24:18 Two Houses One Compound25:14 Compound Pricing Strategy27:13 Minimum Nights Party Risk27:43 Dynamic Pricing With PriceLabs29:29 Direct Booking Challenges31:16 Next Market Jim Thorpe PA33:17 Who Books These Stays36:39 Scaling Risks And Diversification37:35 Future Markets Hawaii Texas39:13 Graduating Beyond STRs42:13 Life Logistics And Time Zones45:18 Wrap Up Links And AdviceConnect with me:LinkedIn: https://www.linkedin.com/in/lanekawaoka/Facebook: https://www.facebook.com/TheWealthElevatorInstagram: https://www.instagram.com/TheWealthElevatorLane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016. Check out our Top-50 Investing Podcast, The Wealth Elevator.