Share

cover art for Advertising For Skeptics with Bob Hoffman

Silence Media Book Club

Advertising For Skeptics with Bob Hoffman

Season 3, Ep. 1

Here's Bob Hoffman discussing his book Advertising for Skeptiks with the Silence Media Book Club.


Host Lee Henshaw is joined by book club members Molly White, Nick Moxham, Bethan Corlett, Sanjeev Patel, Liz Formoso, Samantha Scott, Genevieve Barratt and Kevin Joyner.

More episodes

View all episodes

  • 4. Go Luck Yourself with Andy Nairn

    42:08
    Andy Nairn spoke to the Silence Media Book Club about his book Go Luck Yourself
  • 3. The Power of Puerility

    59:38
    Here's Mark Denton discussing his book The Power of Puerility with the Silence Media Book Club.
  • 2. Brain Surfing with Heather LeFevre

    22:38
    Here's Heather LeFevre discussing her book Brain Surfing with the Silence Media Book Club.Host Lee Henshaw is joined by book club members Molly White, Natalie Farsiana, Dino Myers-Lamptey, Jessica Geary, Reanna Francis and special guests Brian Millar, Saher Sidhom and Kevin May.
  • 6. Behavioural Biases

    12:09
    In the sixth and final episode of series two of the Silence Please podcast, Ollie Henderson and Verity Bouette from Silence discuss the value of exploring behavioural biases in advertising.
  • 5. Thinking Counterintuitively

    19:09
    In episode five, Ollie Henderson is joined by Martin Doyle from Arena to discuss the value of working counterintuitively.
  • 4. Signalling in the Era of Hyper-Targeting

    12:20
    In episode four, Ollie Henderson is joined by Dave Barnett from December 19 to discuss the role of signalling in the era of hyper-targeting.
  • 3. Do We Value Logic Over Creativity

    09:14
    In episode three, Ollie Henderson is joined by Michaella Williams from Generation Media to discuss whether we've started to value logic over creativity.
  • 2. Is Data Making Us Less Creative

    10:56
    In episode two, Ollie Henderson is joined by Catherine Warwick from AKA to discuss whether data is making us less creative.