Side Hustle Pro

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares:How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s Highlights Include: 00:00 Intro08:16 Exploring different side hustles14:16 Navigating a new city18:43 Filling the need for a beauty supply23:18 Startup planning and costs27:55 Creating a community 30:01 Curating events and collaborations35:02 Running a storefront as a side hustle41:20 Expanding and creating a cultural hub46:43 Setting the tone for the future of the store56:19 Tips for entrepreneursCheck out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeAuntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. In this episode she shares:How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character brand, and the major benefits that come along with itWhy she doesn’t solely rely on social media for marketing and what really helped put her on the mapCheck out this episode and others on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeAfro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/ April Showers Instagram: https://www.instagram.com/gotaprilshowers/ Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Afro Unicorn Website: https://afrounicorns.com/ This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ 

This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls. In this episode I’m sharing:My key habits to staying balanced in my work, motherhood, and self-careMastering self-talk and how I filter out the negativityHow I’m growing my brand awareness and focusing on solo content Highlights Include:00:00 Intro03:12 Shifting from validation to impact06:50 Eliminating negative self-talk15:00 Balancing mom-mode and CEO-mode19:13 The interview process as a podcaster27:24 The changing podcast industry 30:05 The importance of multiple streams of income33:34 Grow your brand awareness36:20 Expanding my training course Podcast Moguls45:11 Allowing myself to stay within my bandwidthCheck out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRiverside recording platform- use code ‘hustlepro’: https://riverside.fm/ Get coaching with me through Podcast Moguls: sidehustlepro.co/joinSign up for my free newsletter: sidehustlepro.co/newsletter My Instagram: https://www.instagram.com/sidehustlepro/ You Are a Badass book: https://jensincero.com/Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/ Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/ Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/ Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck Highlights include: 00:00 IntroFinding a path in nursingThe goal of work-life balanceCooking as an outletIntentional content creationBuilding a content creation business while working full timeDiversifying revenue streamsThe importance of discipline and showing upThe power of storytellingTake control of your inner voiceTips for entrepreneurs Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHelena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoHelena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.In this episode she shares:Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in salesHighlights Include:00:00 Intro03:24 Generations of Black farmers06:38 Struggle with eczema08:45 Studying horticulture and agriculture14:10 Staring Gently Soaps18:03 Transitioning to selling at markets21:31 Importance of formulating for sensitive skin28:56 Sales growth and Shark Tank impact32:55 High margins and sales 39:49 Marketing strategies44:03 Tips for entrepreneurs Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeGently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again! In this episode I share:The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and moreHighlights include: 00:00 Intro01:23 The value of side hustling03:21 How to organize your thoughts06:07 Research your market09:00 Product-based vs service-based 11:31 Narrow down to one thing when launching14:36 Collect feedback after launchingCheck out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro

As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.In this episode I’m sharing: How to optimize your recording sessions to get content done quickerMy favorite content creation tech and tools, and much more!Highlights include:00:00 Intro03:58 Let go of expectations and have confidence to start06:58 Envision your ideal audience 09:00 How to batch content 12:11 Create your on-camera uniform16:05 Best tools to make content Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFree Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Favorite Ring Light: https://a.co/d/c5u9zFP Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.In this episode she shares:How she balances the titles of editor, designer, curator and artist Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museumsThe number one way she ensured high profits while working with brands  How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & GardensHighlights include:00:00 Intro02:30 Building a photography portfolio 08:49 Discovering the world of upholstery 11:43 Researching and fine-tuning the craft13:14 Landing contracts with huge brands19:48 Navigating negotiations for maximum profit25:34 Building a pay structure 31:07 Being featured on HBO’s Insecure 41:58 Tips for entrepreneurs Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeNicole’s Website: https://www.nicolecrowderupholstery.com/ Nicole’s Instagram: https://www.instagram.com/nicolemcrowder Upholstery Retreats: https://www.theupholsteryretreat.com/ World Market: https://www.worldmarket.com/ Vixer app: https://www.vixerapp.com/   The Remedy Affirmation Cards: https://www.themelanatedremedy.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoNicole’s Instagram: https://www.instagram.com/nicolemcrowder