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424: She Started a Cleaning Business as a Side Hustle, Now It’s a Million Dollar Business
This week in the guest chair we have Jhanilka Hartzog, podcaster and owner of Founders Cleaning Business University. Together, she and her husband Anthony are certified side hustlers who turned their hustle into a thriving cleaning business—all without cleaning homes themselves.
In this episode she shares:
- How she and her husband paid off over $100K of debt by holding multiple side hustles on top of their 9-5s
- How they built an online course that has earned her students $13.5M in sales
- Where she re-invests her money to continue building financial security for her family
Highlights include:
00:00 Intro
03:40 Side hustling to pay off debt
08:00 Juggling multiple side hustles
14:00 Vetting employees
26:00 Marketing and scaling
35:37 Building relationships with cleaners
40:00 Transition from 9-5 to full time hustle
43:40 Starting an online course
48:00 Investing in real estate
53:00 Marriage and family
58:50 Advice for entrepreneurs
Check out episode 424 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Jhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en
- Cleaning Business University: https://www.cleaningbusinessuniversity.com/
- Jhanilka’s YouTube: https://www.youtube.com/channel/UCx8CGDWkM-bink3-4O5x5sQ#:~:text=6.31K%20subscribers%20%E2%80%A2%20855%20videos.%20Welcome%20to%20our%20channel
- Jhanilka’s Cleaning Business: https://maids2match.com/
- Jhanilka’s Podcast: https://podcasts.apple.com/us/podcast/more-than-a-side-hustle/id1600737639
- Total Money Makeover: https://www.amazon.com/Total-Money-Makeover-Classic-Financial/dp/1595555277
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Jhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en
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446: Mindset Hacks For Every Business Owner
27:59|This week we’re diving into how to shift your mindset to set yourself up for success. Here’s the thing—I’ve learned over the years that your mindset isn’t just a nice-to-have; it’s the foundation for everything you’re trying to build. Whether it’s pushing past fear to finally launch your business, staying consistent when sales are slow, or silencing that little voice in your head saying, ‘Who are you to do this?’—it all comes back to how you think and how you show up for yourself.In this episode I share:The mindset hacks I use, like reframing limiting beliefs, to conquer my goals How to break down your goals into actionable steps to avoid overwhelm My experience with imposter syndrome and how I continuously overcome itHighlights include:00:00 Intro01:00 Battling imposter syndrome04:14 Breaking free from overthinking08:05 Confidence is key14:05 Master Instagram Challenge17:50 Building mental resilience 21:28 Actionable steps to a mindset changeCheck out episode 446 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: The Master Instagram Challenge. Your 5-Day ticket to DOUBLE your following and build your brand on Instagram (in just 30 minutes a day). Sign up now https://sidehustlepro.lpages.co/registration-master-the-gram-challenge/.Links mentioned in this episodeMaster Instagram Challenge: https://sidehustlepro.lpages.co/registration-master-the-gram-challenge/ Side Hustle Pro YouTube: https://www.youtube.com/@SideHustlePro Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ SHP Done Is Better Than Perfect Episode: https://www.youtube.com/watch?v=naMuG3Abzmo SHP Denise Woodard Episode: https://www.youtube.com/watch?v=wjQqNBd8-xA Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook445: Done Is Better Than Perfect
32:25|This week we’re diving into one of my favorite mantras: Done is better than perfect.I was inspired by my decision to relaunch my Master the Gram Challenge. It’s been years since I last did it, and I had to remind myself to push forward without overthinking. I’m breaking down how I got it off the ground and the lessons I’ve learned along the way. In this episode I share:How to break out of the cycle of overthinking or perfectionism and take actionWhy clarity is key and how to make sure your audience knows what your product is, who it's for, and how it helpsThe step by step process of setting up operations for your products, including exactly what resources I used to set up the Master The Gram landing pageHighlights include: 00:00 Intro03:00 Setting up operations06:00 Setting up marketing09:30 Taking action is better than perfect12:00 Tweaking after feedback16:00 Having an accountability partner20:00 Mastering self-talk25:00 Walking through a sales page33:00 Setting goals for the yearCheck out episode 445 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.Links mentioned in this episodeMaster The Gram Landing Page: https://sidehustlepro.co/masterthegram Landing Page Builder: https://www.leadpages.com/ Link Shortener: https://prettylinks.com/ Stripe: https://stripe.com/ Email Service Provider: https://kit.com/ Canva: https://www.canva.com/ My Website: https://sidehustlepro.co My Instagram: https://www.instagram.com/sidehustlepro/ My LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss444: Five Steps to Finally Launch Your Side Hustle
36:06|We’re kicking off this new year by welcoming new and returning listeners to Side Hustle Pro with a reminder that it’s never too late—or too early—to pursue a side hustle. Inspired by an email from a listener, I was reminded that my focus on Black women entrepreneurs still resonates with a wide audience, proving that clarity in your target listener doesn’t exclude anyone else who might benefit.In this episode I share the five areas of focus for starting or growing your business in 2025:Get clear on your main priority Choose a channel to showcase your expertiseOrganize your content (you likely have more than you realize!)Trust yourself to figure things out, even when you get stuckInvest in education and resources that level up you and your businessHighlights include:00:00 Intro03:00 Uplifting women entrepreneurs 05:00 Setting goals for the year10:30 Five areas of focus for 202518:00 The power of sharing your journey23:00 Overcoming content overwhelm29:00 Trusting yourself and investing in growth35:00 Master The Gram Challenge Check out episode 444 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Master The Gram Challenge: In this 5-Day Master The Gram Challenge, I'll teach you the exact steps I used to grow my Instagram to over 95K followers, launch a hit podcast, launch digital programs, quit my job to work for myself, and make multiple SIX-figures as a successful entrepreneur. Sign up here: https://sidehustlepro.co/masterthegramLinks mentioned in this episodeMaster The Gram Challenge: https://sidehustlepro.co/masterthegramNicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/company/sidehustlepro Nicaila’s Website: https://sidehustlepro.co/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook#SideHustlePro[BONUS] Master The Gram Challenge To Kick Off 2025!
02:25|Are you tired of feeling stuck when it comes to Instagram? Not sure how to use it to promote your business effectively? If creating content feels overwhelming or you’re spinning your wheels trying to figure out what works, this is for you. The Master the Gram Challenge is designed to help you take control of Instagram and finally make it work for you. Join here: https://sidehustlepro.co/masterthegramIn Just 5 Days, You’ll Learn How To:Attract the right people to build a community (not just followers)Create content that makes people want to buy from youSave time with simple automation and scheduling toolsKnow when (and how) to hire so you can get off the content hamster wheelWe'll Cover:Day 1: FollowersDay 2: Content That ConvertsDay 3: Automation & PlanningDay 4: SalesDay 5: Outsourcing & ScalingPLUS! A BONUS live Q&A CallJoin me on Friday, Jan 17 at 1:00 PM ET for a live session to get your questions answeredYou'll Get:✔️ Daily bite-sized videos delivered straight to your inbox✔️ My step-by-step strategies to take the guesswork out of Instagram✔️ The exact tools and templates I use to simplify and save time✔️ Access to a live Q&A with me on Day 5Instagram has been the marketing engine behind my email list, podcast, and digital courses for 10 years. It’s a powerful tool that can transform your business when used the right way. This is your chance to master Instagram, connect with your ideal audience, and start making real money in 2025.Ready to conquer Instagram? Claim your spot in the challenge here https://sidehustlepro.co/masterthegram443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)
45:30|This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years. In this episode she shares:How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelvesWhat it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)The importance of understanding your customer and adjusting your pitch accordinglyHighlights include:0:00 – Introduction to Whitney Gates8:17 – Launching Wondry 11:20 – Defining Wondry’s category: wine vs. cocktail hybrid15:00 – Investing in the business18:40 – Door-to-door sales and proof of concept31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban34:00 – Becoming profitable and managing costs as you scale41:00 – Tips for entrepreneurs Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeWondry Wine Website: https://www.drinkwondry.comFollow Wondry’s Instagram: https://www.instagram.com/wondrywineSide Hustle Pro Website: https://www.sidehustlepro.coClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoFollow Wondry’s Instagram: https://www.instagram.com/wondrywine442: Melyssa Ford on Health, Hustle, and Healing
01:09:09|This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances.As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces.In this episode she shares:Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health Overcoming depression, negative self-talk, and finding grace through personal healingThe many benefits to pivoting several times in her careerHighlights include:00:00 Intro02:00 Building a film/TV personality 06:00 Being an undocumented immigrant14:00 Creating her own path19:00 Battling mental health issues27:00 Navigating perimenopause40:00 The podcasting landscape47:00 Living with a brain injury1:00:00 Tips for entrepreneurs Check out episode 442 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/ Hot and Bothered Podcast Instagram: https://www.instagram.com/hotnbotheredpodcast/ Melyssa’s Website: https://www.melyssaford.com/ ChatGPT: https://chatgpt.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/441: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder
56:28|This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. In this episode she shares: How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her pastHer transformative experience as an MBA candidate at The Wharton School at UPennHow she makes a living off of content creation and the opportunities being an influencer has providedHighlights Include:00:00 Intro 03:00 Confidence and putting yourself out there09:55 Becoming a lifestyle influencer12:04 Navigating side hustling and a corporate role19:27 Collaboration with Rare Beauty 20:48 Launching a robe company 29:09 MBA program at Wharton39:20 Transparency in content creation44:07 The importance of building a teamCheck out episode 441 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeToo Collective Website: https://toocollective.com/ Too Collective Instagram: https://www.instagram.com/toocollective/ Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ Alexis’ Instagram: https://www.instagram.com/alexisbarber/ Alexis’ YouTube: https://www.youtube.com/@alexis_barber MLT Program: https://mlt.org/Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx Pietra: https://www.pietrastudio.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook440: She Went From NICU Nurse To Full-Time Content Creator and Published Author
58:33|Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck Highlights include: 00:00 Intro05:22 Finding a path in nursing10:51 The goal of work-life balance11:52 Cooking as an outlet15:25 Intentional content creation19:24 Unlearning the idea of creating perfect content 27:21 Diversifying revenue streams33:38 Hiring a team for content creation41:09 Revenue from YouTube & brand partnerships43:42 Publishing a unique cookbook49:59 Take control of your inner voice52:30 Tips for entrepreneurs Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHelena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh
59:25|This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way.In this episode she shares:How identifying a niche audience transformed her podcast and entrepreneurial journeyHer focus on helping first and second-generation immigrant women find confidence in their stories Balancing financial stability after leaving her full time job and moving abroad to PortugalHighlights include:00:00 Intro03:00 From analyst to podcaster07:45 Mastering storytelling 13:30 Lessons from Podcast Moguls18:00 Creating content with purpose21:00 Becoming an expat in Portugal28:00 Preparing for full time entrepreneurship 33:00 Building a platform to monetize43:00 Defeating self-doubt47:00 Living in Portugal54:00 Tips for entrepreneursCheck out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHiwote’s website: https://www.depthandcandor.com/ Hiwote’s Instagram: https://www.instagram.com/hiwote.getaneh/ The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering Union Docs: https://uniondocs.org/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook