Side Hustle Pro

One of the biggest misconceptions I see when it comes to making money is the belief that you need to start from scratch. A new certification, a brand new idea, or a completely different skill set. But the truth is, most of us already have everything we need. The real problem is not a lack of knowledge, it is not knowing how to package and position what we already know.In this episode, I break down five simple and practical ways to turn your existing skills, experiences, and knowledge into income. Whether you are in between roles, exploring a side hustle, or just trying to make extra money right now, this episode is your reminder that there is value in what you already bring to the table.I also walk through a key mindset shift. You do not need to be the top expert. You just need to be a few steps ahead of the person you are helping. People are not just paying for information. They are paying for clarity, speed, guidance, and confidence. And that is where your opportunity lies.Main TakeawaysYou do not need new skills or certifications to start making moneyThere are five core ways to monetize what you already knowPeople pay for clarity, speed, and guidance, not just expertiseStart with one path and keep it simple instead of trying everythingHighlights Include00:00 – The biggest misconception about making money01:30 – Why you already have valuable, monetizable knowledge02:00 – The 5 ways to make money with what you know03:00 – The mindset shift you need before starting04:00 – Service and coaching as the fastest path to income06:00 – Done-for-you services and why people pay for convenience08:00 – Creating simple digital products that sell10:30 – Workshops and why people pay for real-time learning13:00 – Why reminders are key when selling anything15:00 – Using content to create opportunities and income18:00 – How to use AI without losing your voice21:00 – Why you should pick ONE path and start nowLinks Mentioned in This EpisodeSave the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 20)Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here. Social MediaSide Hustle Pro – @sidehustlepro#SideHustlePro

This week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and YouTube before stepping fully into entrepreneurship.Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down.In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss.If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business.In this episode, Chanel shares:How she built a creator business by combining corporate strategy, content creation, and affiliate marketingWhat happened when the platform responsible for 80% of her income shut down overnight and how she rebuiltWhy diversification across platforms, income streams, and partnerships is essential for creators and entrepreneursHow affiliate marketing works and how creators can use performance data to negotiate higher-paying brand dealsHighlights Include00:00 – Introduction02:10 – Chanel’s career path from investment banking to luxury beauty marketing05:10 – Building an audience through skincare and product recommendations09:00 – Landing a role at YouTube working with top creators15:00 – Saving a year of income before leaving corporate19:00 – The moment she lost 80% of her income overnight24:30 – Why diversification is critical for creators and entrepreneurs27:00 – Building content series that grow an audience32:00 – Affiliate marketing vs. brand partnerships explained37:00 – Sharing her journey with hearing loss and disability40:00 – How statement earrings became part of her empowerment story43:00 – Affiliate income strategies for creatorsLinks Mentioned in This Episode• Substack: Sensible• Julia Broome• Check out the Networth and Chill Podcast;Creator Economy & Brand Deals with Victoria Paris• ShopMy: https://shopmy.us/home/creators• MagicLinks: https://www.magiclinks.com/creators• BrandCycle: https://brandcycle.com/• LTK: https://company.shopltk.com/en/creator• Nordstrom Affiliate Program: https://www.nordstromcreators.com/Check out Chanel’s Creator Profit Lab’s interest form & course registrationSave the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 20)Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here.Social MediaInstagram: @thecreatorprofitlabInstagram: @buymechanelSide Hustle Pro – @sidehustlepro#SideHustlePro

This week in the guest chair is sales and business coach Dielle Charon, founder of For the 23%, where she helps women of color build profitable businesses and grow their income through coaching and entrepreneurship.Dielle shares how she went from earning $2,500 a month as a social worker with six-figure student loan debt to building a multi-seven-figure coaching business. Along the way, she explains why traditional jobs often undervalue your skills, how to identify the expertise you can monetize, and why the coaching industry continues to grow despite criticism.In this conversation, we also dive deep into the mindset shifts needed to move from six-figure income to seven-figure business growth, including overcoming people-pleasing, claiming your expertise, and stepping fully into your authority.If you’ve been thinking about turning your knowledge into income, starting a side hustle, or scaling your existing business, this episode will help you see what’s possible.Highlights Include00:00 – Why Dielle realized her corporate career wasn’t the life she wanted05:30 – Testing multiple side hustles before finding the right one08:00 – How to identify skills you can monetize12:00 – Why the coaching industry gets criticism and why it’s still growing16:30 – The truth about selling and why everyone is already selling themselves20:00 – Why your job isn’t amazing — you are23:45 – Breaking the mindset barriers around charging for your expertise25:50 – The biggest blocks women hit going from six figures to seven figures31:00 – Visibility, people-pleasing, and identity shifts in business growth36:00 – Why most successful businesses focus on beginners41:00 – The simple seven-figure business model (and why it’s simpler than you think)47:00 – Improving messaging and positioning for entrepreneursLinks Mentioned in This Episodehttps://forthe23percent.com/Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 13)Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class:: Start the Podcast That Builds Your Exit PlanSave your seat here: Social MediaInstagram: @forthe23percentSide Hustle Pro – @sidehustlepro#SideHustlePro

This week in the guest chair, Symone' Austin shares her powerful journey from being laid off to building a thriving YouTube platform.After recording and posting her layoff conversation, her video went viral and became the turning point in her entrepreneurial journey. In this episode, she breaks down how she built multiple income streams through YouTube ad revenue, brand partnerships, digital products, virtual assistant work, and strategic financial decisions like bringing on a roommate.If you’ve been navigating uncertainty, considering content creation, or wondering how to turn a setback into leverage, this episode will show you how.Highlights Include00:00 – Recording the layoff conversation that changed everything04:30 – Growing from 10K to 60K+ subscribers in one year08:20 – Making $5,900 in one month from YouTube ad revenue13:00 – Cutting expenses and surviving without touching savings18:10 – Turning skills into income: photography, digital products, VA work24:00 – Why personal finance has one of the highest CPMs on YouTube29:00 – Replacing a corporate salary through content creation35:00 – The reality of working 7 days a week as a full-time creator38:00 – Getting a roommate as a financial reset strategy43:00 – Navigating job offers after deciding to go all-inLinks Mentioned in This EpisodeLife and Numbers YouTube ChannelRead Successful Failure by KevOnStageWatch Symone's YouTube video "I Got Laid Off From My 6 Figure Tech Job"Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 13)Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here: https://sidehustlepro.lpages.co/your-first-1000-downloads/Social MediaYouTube: Life and Numbers: https://www.youtube.com/lifeandnumbersInstagram: @lifeandnumbers: http://instagram.com/lifeandnumbersSide Hustle Pro – @sidehustlepro#SideHustlePro

This week on Side Hustle Pro, I’m sharing how I’m structuring my year through 12-week sprints,  focusing on my health, my money, and elevating my Podcast Moguls program. I open up about navigating motherhood, sleep deprivation, and mindset work while still executing on big goals. Most importantly, I reflect on how my podcast has been the one constant through every season becoming my bridge out of corporate and my foundation for long-term leverage.Highlights Include00:00: Why I use 12-week sprints02:15: Rebuilding my health after six years06:30: Accountability and investing in myself14:00: Emotional spending and financial clarity18:45: Auditing my business finances21:30: Updating Podcast Moguls25:00: Managing mindset during execution28:00: Why my podcast became my bridge out of corporate31:00: Building leverage and long-term positioningLinks Mentioned in This EpisodePodcast Moguls: Start the Podcast That Builds Your Exit PlanWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here: Social MediaSide Hustle Pro – @sidehustlepro#SideHustlePro

In this solo episode, I’m sharing five real, practical ways to generate income during your in-between season. If you’re asking yourself, “I got laid off… now what? This episode will give you grounded, actionable steps to move forward and even some side hustle ideas!Highlights Include00:00 – If you’ve been laid off, you are not alone02:30 – Why invisibility is the real danger during unemployment04:05 – Using content creation as a visibility tool07:20 – Turning alumni and professional networks into income09:10 – Short-term projects using skills you already have13:10 – Becoming a LifeOps consultant16:50 – Short-term rental support as seasonal leverage19:30 – Creating a premium career support retreat experience21:40 – Why you should always keep side hustling23:30 – How my unemployment season planted the seed for Side Hustle ProLinks Mentioned in This EpisodePodcast Moguls: Start the Podcast That Builds Your Exit PlanWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here.Social MediaSide Hustle Pro – @sidehustlepro#SideHustlePro

You do not need a million dollars to change your life, you need your first $1,000.In this solo episode, I’m breaking down why the first $1K is such a pivotal milestone for side hustlers and how it shifts everything from theory to proof. I walk you through the exact decisions and actions that turn preparation into income without overbuilding, overthinking, or waiting until things feel perfect.If you’ve been stuck planning, tweaking, or doubting yourself, this episode will help you move forward with clarity, confidence, and momentum.In This Episode, I Share:Why the first $1,000 changes everything mentally and strategicallyHow to choose a simple offer you can confidently deliver right nowHow to identify who your offer is really for and why frustration mattersWhy clarity, consistency, and conversations matter more than perfectionHighlights Include:00:00 – Why you don’t need a million dollars to change your life — you need your first $1,00001:35 – How your mindset shifts after you make your first $1K and why proof matters more than theory02:31 – What actually counts as an offer and why your first one should be useful, not fancy03:52 – Why starting with what you’re already confident in is the fastest way to get paid05:16 – How to decide who your offer is really for and why specificity matters07:27 – The difference between a painkiller and a vitamin offer (and why frustration drives sales)08:55 – How to package your offer simply without a website, logo, or brand11:22 – Why offering your service is the most important step people delay12:48 – How confidence and customer focus directly impact whether you make your first $1K14:04 – Why you don’t need a massive audience — just real conversations and feedback15:37 – How to use feedback as information instead of taking it personally17:47 – Why overbuilding and “perfecting” keeps side hustlers stuck19:21 – Breaking down the math behind $1,000 so it feels achievable20:45 – Why fewer clients at a higher price can reduce burnout21:34 – Why most people earn their first $1K from conversations, not content22:19 – How I made my first $1,000 and what actually worked26:03 – When to start building your email list and why simple free resources convert better28:54 – How to use a 12-week sprint to stay focused on your first $1K29:38 – What to do when your first offer feels slow or doesn’t land immediately31:08 – What changes after you hit your first $1,000 — and the mistake to avoid next31:49 – Final action steps to start building your first $1K offerLinks Mentioned in This EpisodeSide Hustle Pro Website: https://sidehustlepro.co/Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustlepro

In this solo episode, I’m breaking down how to start your side hustle without quitting your job or putting your paycheck at risk. I’m sharing what I’ve learned from building Side Hustle Pro from two very different places: one, when I was unemployed with plenty of time but no stability, and two, when I was working full-time at NPR with stability but limited time.What I’ve learned is this: there is no “perfect” situation for side hustling. What matters is how you build, not whether you quit your job first.I’m walking you through my five rules for side hustling the Side Hustle Pro way, plus a bonus rule to help you decide when you’re actually ready to leave your job on purpose, with a plan, and on your own terms.If you’ve been feeling the pull to build something but don’t want to move out of panic or pressure, this episode will help you build quietly, strategically, and stress-free.In This Episode, I Share:Why keeping your job can actually give you leverage and clarity as you buildThe mindset shift that turns your paycheck into startup capitalHow to choose a side hustle that fits your real life, energy, and capacityHow to decide in advance what “ready to leave” really looks like backed by numbers and a planHighlights Include00:00 Introduction to Side Hustling01:00 The Importance of Stability02:24 Five Rules for Side Hustle Success04:39 Rule 1: Keep Your Day Job06:26 Rule 2: Choose a Suitable Side Hustle08:53 Rule 3: Set Non-Negotiable Time Boundaries12:37 Rule 4: Build Basic First17:11 Rule 5: Protect Your Job While You Build20:48 Bonus Rule: Decide What 'Ready to Leave' Means24:01 Conclusion and Next StepsLinks Mentioned in This EpisodeSide Hustle Pro Website: https://sidehustlepro.co/Goal Getter Action Plan: https://side-hustle-pro.teachable.com/p/goal-getter-action-planWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustlepro