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Side Hustle Pro

[BONUS] Master The Gram Challenge To Kick Off 2025!

Are you tired of feeling stuck when it comes to Instagram? Not sure how to use it to promote your business effectively? If creating content feels overwhelming or you’re spinning your wheels trying to figure out what works, this is for you. The Master the Gram Challenge is designed to help you take control of Instagram and finally make it work for you. Join here: https://sidehustlepro.co/masterthegram


In Just 5 Days, You’ll Learn How To:


  1. Attract the right people to build a community (not just followers)
  2. Create content that makes people want to buy from you
  3. Save time with simple automation and scheduling tools
  4. Know when (and how) to hire so you can get off the content hamster wheel


We'll Cover:


  • Day 1: Followers
  • Day 2: Content That Converts
  • Day 3: Automation & Planning
  • Day 4: Sales
  • Day 5: Outsourcing & Scaling


PLUS! A BONUS live Q&A Call

Join me on Friday, Jan 17 at 1:00 PM ET for a live session to get your questions answered


You'll Get:


✔️ Daily bite-sized videos delivered straight to your inbox

✔️ My step-by-step strategies to take the guesswork out of Instagram

✔️ The exact tools and templates I use to simplify and save time

✔️ Access to a live Q&A with me on Day 5


Instagram has been the marketing engine behind my email list, podcast, and digital courses for 10 years. It’s a powerful tool that can transform your business when used the right way. This is your chance to master Instagram, connect with your ideal audience, and start making real money in 2025.


Ready to conquer Instagram? Claim your spot in the challenge here https://sidehustlepro.co/masterthegram

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  • 469: Turning Grief Into Growth: How Amy Anaiz Built a Sustainable Home Brand

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    This week in the guest chair we have Amy Anaiz, a celebrated photographer turned product founder and the creator of OZAIZ, a sustainable home goods and fragrance brand. After building a successful wedding and portrait photography business for over a decade, Amy made a powerful pivot—launching a line of sculptural, multi-use glassware inspired by beauty, intention, and function.In this episode, Amy opens up about her transition from side hustler to full-time creative, and how becoming a mother—while navigating unimaginable grief—reshaped her purpose and path. She shares the behind-the-scenes of building OZAIZ, from manufacturing and funding the business herself, to designing for sustainability and meaning.*Trigger Warning:This episode includes discussions of infant loss and stillbirth.  In this episode she shares:How she prepared financially to leave her 9-to-5 and pursue photography full-timeThe story behind her product brand OZAIZ and why it took years to bring to lifeHow grief, motherhood, and purpose shaped her new business directionWhat she’s learned about manufacturing, design, and funding a product-based businessThe intentional design and sustainability philosophy behind OZAIZHighlights Include00:00 – Intro01:30 – Amy’s pivot from PR to photography07:00 – Building her photography side hustle10:00 – Leaving her full-time job and creating a financial cushion13:00 – Losing her daughter and navigating grief while becoming a mom21:00 – Why she launched OZAIZ and what sets the brand apart28:00 – How she self-funded her entire business36:00 – The complexities of manufacturing glassware and candles44:00 – Designing for sustainability and versatility50:00 – Balancing personal storytelling with branding58:00 – What's next for OZAIZ and how Amy honors her daughter's legacyWatch episode 469 on YouTube and listen on all podcast appsLinks Mentioned in This Episode:OZAIZ Website: https://www.ozaiz.comAmy Anaiz Photography: https://www.amyanaiz.comAmy on Instagram: https://www.instagram.com/amyanaizphotoOZAIZ on Instagram:https://www.instagram.com/ozaizhome Side Hustle Pro Podcast: https://www.sidehustlepro.co/podcastKunbi (Amy’s lawyer):https://www.instagram.com/legallyset/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin my new coaching program, SHIFTEven the expert needs support. That’s exactly why I created SHIFT—a six-month, one-on-one podcast coaching experience for the podcaster who’s done playing the DIY game. In SHIFT, we’ll clarify your message, attract your ideal audience, build a monetization path that aligns with your values, and create a content engine that works with your real life. Apply now at sidehustlepro.co/shift.Join our Facebook Community here.
  • 468: How Side Hustling Nurse Naseema McElroy Paid Off $1M in Debt

    01:01:30|
    This week in the guest chair we have Naseema McElroy, author and the founder of Financially Intentional, a platform about personal finance and living life intentionally. Starting with just under one million dollars in debt, Naseema taught herself financial literacy, paid off her debt, and started side hustling as a consultant teaching others to do the same. In this episode she shares:How she created an intentional budget that didn’t leave her in a place of lackWhy she believes everyone can take control of their finances, and how to actually do itThe different income streams and resources she uses to stay financially free, and much more!Highlights include:00:00 – Intro 01:15 – Becoming a nurse after working in healthcare administration 06:00 – What made her realize she was “broke” despite earning $200K+ 09:30 – Creating a zero-based budget to pay off $4K–$9K/month in debt 11:00 – What made up nearly $1M in total debt 14:00 – Launching Financially Intentional on Instagram 17:30 – Why she still loves nursing and hasn't gone full-time entrepreneur 22:00 – Using her job to fund her passions 24:30 – The true meaning of financial independence 28:00 – How she makes time to build her brandCheck out this episode and others on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeNaseema’s Website:https://www.financiallyintentional.com/  Naseema’s Instagram: https://www.instagram.com/financiallyintentional/ Financially Intentional Podcast: https://www.financiallyintentional.com/podcast Travel Nurse Housing Rentals: https://www.furnishedfinder.com/ Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro
  • 467: From Accountant to Clean Beauty CEO: How Tisha Thompson Launched LYS Beauty Into Sephora

    54:29|
    This week in the guest chair, I’m joined by Tisha Thompson, the founder and CEO of LYS Beauty, the first Black-owned clean cosmetics brand to be carried at Sephora. Tisha shares her inspiring path from staff accountant and part-time makeup artist to leading her own beauty brand that launched during the pandemic and quickly sold out in 10 days. In this episode, Tisha breaks down how she strategically pivoted from finance to beauty marketing, cold-pitched Sephora with a bold email (before she even launched!), and developed products that center clean ingredients and inclusivity. Her brand LYS, short for Love Yourself, is not only disrupting the beauty space with triangle packaging and affirmational product names—but it’s also remained profitable every year since launch.In this episode she shares:How she got her foot in the beauty industry using her finance backgroundWhy she took a demotion to pivot industriesHow personal loss and purpose led her to finally launch LYS BeautyWhat made Sephora say "yes" to a brand that hadn’t even launched yetHow she developed 35 inclusive foundation shades with a clean formulationWhy representation and self-love are at the heart of her business modelHighlights Include: 00:00 Intro02:10 How a staff accountant became a makeup artist04:50 Taking a demotion to move into marketing10:54 Losing her dad and finding the courage to launch15:45 Cold-pitching Sephora and landing a deal pre-launch20:00 What clean beauty means to her (and her skin)27:00 Packaging, affirmations, and triangle symbolism30:00 Navigating DEI backlash and economic shifts45:00 Building a team and staying profitableCheck out episode 467 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube.Links mentioned in this episodeLYS Beauty Website: https://lysbeauty.comLYS Instagram: https://instagram.com/lysbeautyofficial/Tisha’s Instagram: https://www.instagram.com/glamourgirl5/Cosmoprof: https://cosmoprofnorthamerica.comMakeUp In Trade Shows: https://makeup-in.comLuxepack: https://luxepack.comClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoInstagram: https://www.instagram.com/glamourgirl5/LYS Beauty Instagram: https://www.instagram.com/lysbeautyofficial
  • 466: From Actuary to Podcaster: How Marina Batliwalla Launched a Financial Literacy Show for Women and Girls

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    This week in the guest chair, we’re spotlighting Marina Batliwalla, financial professional and host of the Banking on Girls podcast. Born in India, raised in Australia, and now based in LA, Marina joined Podcast Moguls to launch a show centered around financial literacy for women and girls—and she’s done just that, all while working full-time.Marina shares how she overcame mindset hurdles to get started, leveraged her platform to speak at the United Nations, and is now piloting financial education workshops for mothers and daughters.In this episode, she shares:How she found her voice and confidence through Podcast MogulsWhy financial literacy needs to start before the age of 7The early media skills she brought from her radio days in SydneyHow her show opened doors to speak at global institutionsWhy she’s now looking at B2B opportunities for her educational workshopsHighlights Include:00:00 Intro02:25 From actuary to advocate: Marina’s global journey05:20 How a Girl Scout badge sparked her podcast vision12:30 Naming her podcast Banking on Girls and protecting the brand15:00 Defining her perfect listener: mothers raising daughters22:00 Workshop pilot programs and future monetization strategies31:00 Leveraging her podcast to attend the United Nations40:00 How Marina got over her fear of marketingCheck out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeBanking on Girls Podcast – https://www.bankingongirls.com United Nations Commission on the Status of Women – https://www.unwomen.org/en/csw Cherie Blair Foundation for Women – https://cherieblairfoundation.orgScouting America– https://www.scouting.orgStock Market Game – https://www.stockmarketgame.orgClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
  • 465: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

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    This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.In this episode she shares:How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 womenHighlights Include:00:00 Intro02:38 Navigating corporate America 11:30 Pitching to Sugarfina14:32 Launching Boss Women Media16:52 Monetizing the business & impactful collaboration27:43 Staying nimble and pivoting at the right time34:02 Navigating a challenging pregnancy 38:10 Creating a brand for Black and Brown girls48:18 The power of a strong team54:00 Tips for entrepreneurs Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/  Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
  • 464: From Corporate Employee to CEO Coach: Monique R. Shields on Teaching Women to Thrive

    01:12:01|
    This week in the guest chair, we have Monique R. Shields, executive coach, entrepreneur, and founder of Claimed, a program dedicated to helping high-achieving Black mothers unlock their next chapter. In this episode, Monique shares her inspiring journey from corporate to coaching and the lessons she’s learned along the way. She discusses the power of releasing limiting beliefs, why investing in yourself is key to growth, and how motherhood led to her decision to take ownership of her time and career.In this episode she shares:The importance of creating space for Black women, especially mothers, to thrive and build without compromising themselvesThe mindset shifts needed to elevate your business and life to the next levelHow transitioning from corporate to entrepreneurship gave her the freedom she neededHighlights include:00:00 Intro05:00 The importance of relationships in early career transitions07:30 Background in publishing and banking 12:00 Transition into executive coaching & the influence of motherhood 19:00 Raising her rates and investing in herself24:35 How to navigate seasons of burnout and pressure29:03 Tips for women entrepreneurs transitioning into full-time business ownership34:20 The launch of her program, Claimed, for Black mothers40:00 The power of releasing limiting beliefs and moving beyond survival mode1:00:00 Tips for entrepreneursWatch episode 464 on YouTube and listen on all podcast appsLinks mentioned in this episodeMonique’s Instagram: https://www.instagram.com/moniquershields/ Monique’s Website: https://moniquershields.com/ Monique’s Podcast: https://moniquershields.com/podcast/ Side Hustle Pro: https://sidehustlepro.co/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMonique’s Instagram: https://www.instagram.com/moniquershields/ Monique’s Website: https://moniquershields.com/ 
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    52:50|
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  • 462: How Legendary Rootz Went From Dorm‑Room Tees to Retail Shelves

    54:40|
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  • 461: Rachel Rodgers on Million-Dollar Decisions and Letting Go to Grow

    58:35|
    This week in the guest chair we have Rachel Rodgers—entrepreneur, coach, and bestselling author of We Should All Be Millionaires. She's back on the show with powerful insights to help side hustlers and full-time entrepreneurs alike build sustainable wealth and stop playing small.In this episode, she shares:How to make real “money moves” instead of hiding behind busy workThe mindset shifts needed to overcome imposter syndrome and take bold actionWhy outsourcing your life first can unlock growth in your businessHer step-by-step approach to building a million-dollar business with a strong team and systems to build wealth with confidenceHighlights include: 00:00 Intro04:00 Transitioning from law to passion projects11:40 Building life and business teams14:00 Balancing outsourcing and income16:45 Reframing selling as helping24:00 Importance of announcing your business30:00 Embracing growth and change37:00 Structuring a mastermind program46:00 Investing in yourself is key50:00 Helping Gen Z build wealth53:00 Tips for entrepreneursWatch episode 461 on YouTube and listen on all podcast appsLinks mentioned in this episodeRachel’s first SHP episode: https://youtu.be/a_8Kyku41GE Rachel’s website: https://rachelrodgers.com/Rachel’s Instagram: https://www.instagram.com/rachrodgersesq/ Future Millionaire book: https://futuremillionairebook.com/ The Four Hour Work Week: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 The Big Leap: https://www.harpercollins.com/products/the-big-leap-gay-hendricks We Should All Be Millionaires: https://www.harpercollinsleadership.com/9781400221684/we-should-all-be-millionaires/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoRachel’s website: https://rachelrodgers.com/Rachel’s Instagram: https://www.instagram.com/rachrodgersesq/