Share

cover art for 180: How Human Design Helped Me Rebuild My Brand From the Inside Out with Breanna Owen

Shoot It Straight

180: How Human Design Helped Me Rebuild My Brand From the Inside Out with Breanna Owen

Ever feel like your brand doesn’t truly reflect who you are anymore? That was me—and this conversation with my friend Breanna Owen is the behind‑the‑scenes look at how human design didn’t just inspire my rebrand, it guided it. We peel back the curtain on where I was energetically before the rebrand, what was misaligned in my messaging, and why tweaking voice, energy, and boldness transformed both my brand and my launch results.


The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight


Review the Show Notes:

02:10 - Meet Breanna Owen: Human Design Expert

03:57 - The Impact of Human Design on Business

05:10 - Success Stories and Personal Insights

08:31 - The Birth of a Rebrand

12:06 - Navigating the Rebrand Journey

16:45 - Human Design and the Rebrand

19:27 - Embracing the New Brand Identity

23:27 - Key Elements of the Rebrand

26:26 - Understanding Your Ideal Audience

27:34 - Collaborating for Brand Alignment

30:42 - Embracing Bold Messaging

37:24 - The Power of Permission Giving

43:20 - Human Design and Business Growth


Mentioned in this Episode

Episode 162 with Breanna: sabrinagebhardt.com/podcast/162-human-design-energetics-and-business-with-breanna-owen


Connect with Breanna:

Website: owenyourmark.com

Instagram: instagram.com/owenyourmark

Energy Emails: owenyourmark.com/energy-type-email-playbook


Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

More episodes

View all episodes

  • 185: What Five Years of Community Taught Me About Support

    15:24|
    How will you elevate your business in 2026? In today’s episode, I’m introducing the First Class Lounge, my brand new membership created for women who want consistent coaching and community. I dive into the story of how First Class came to be, and how it was created from all I’ve learned through five years of community-driven growth and support. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:How I knew The Round Table needed to change (1:16)Gaining clarity through a massive rebrand (5:07)A space for all female business owners (6:14)Refining the group’s container (8:18)Offering support without pressure (11:37)Who The First Class Lounge is for and who it’s not (12:28)Mentioned In This Episode: The First Class Lounge: sabrinagebhardt.com/membershipMore Money, Less Burnout: sabrinagebhardt.com/business-resetConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com
  • 184: Redefining Success

    13:07|
    How will you define success this year? In today’s episode, I’m reflecting on what success meant to me in 2025, plus how the students in my Root To Rise mastermind defined their success over the last year. I hope this episode serves as a reminder that success is unique to each person, and how important it is to know what truly matters to you. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.This episode is brought to you by More Money, Less Burnout, a 14-day business reset. Each day includes short audios plus one tiny action step to help you create more income, better boundaries, and some breathing room in your business. Grab the free reset today! Start Today: sabrinagebhardt.com/business-resetReview the Show Notes:Reflection on the Root To Rise Alumni Retreat (0:29)Sharing wins of 2025 (3:49)What success can be (6:31)My own success in 2025 (8:11)Know what matters to you (9:47)Mentioned In This Episode: More Money, Less Burnout: sabrinagebhardt.com/business-resetRoot To Rise: sabrinagebhardt.krtra.comConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com
  • 183: Q1 2026 Business Bestie Chat with Colie James

    54:17|
    It’s the quarterly business bestie chat! In this episode, Colie James and I recap the end of 2025 and talk about our plans for Q1 of 2026. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:Catching up with Sabrina and Colie (1:16)How the business bestie chats work (2:29)Sabrina’s major rebrand 3:38)The end of Colie’s CRM Blueprint (9:19)The shift in Colie’s offers (13:25) Sabrina’s Root To Rise launch (18:04)Playing the long game (24:15)Sabrina and Colie’s ad experiments (30:56)Plans for the rest of Q1 (38:12)Mentioned in this Episode:Showit: showit.comTonic: tonicsiteshop.comEmail Like You Mean It: /coliejames.com/email-like-you-mean-itEpisode 268: Personalizing the Client Communication Experience with Geneviève Masioni: coliejames.com/personalizing-the-client-communication-experience-with-genevieve-masioniThe First Class Lounge: sabrinagebhardt.com/membershipEpisode 264: How Human Design Is Influencing The Way We Do Business with Sabrina Gebhardt: coliejames.com/how-human-design-is-influencing-the-way-we-do-business-with-sabrina-gebhardtEpisode 005: Avoiding Burnout with Sabrina Gebhardt: coliejames.com/005Episode 165: Q4 Business Bestie Chat with Colie James: sabrinagebhardt.com/podcast/165-q4-2025-business-bestie-chat-with-colie-jamesConnect with Colie:Instagram: instagram.com/coliejamesWebsite: coliejames.comPodcast: coliejames.com/podcastConnect with Sabrina:TikTok: tiktok.com/@xo.sabrinagebhardtInstagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com
  • 182: The Content Strategy Behind My Rebrand with Jaiden Hamilton

    41:00|
    Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that’s fueled growth and clarity in my business.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:01:12 - Meet Jaiden Hamilton02:08 - The Evolution of Content Strategy03:23 - First Impressions and Brand Identity05:36 - Refining the Target Audience08:24 - Authenticity and Bold Messaging15:38 - The Emotional Journey of Rebranding21:21 - Embracing Leadership in Creative Coaching23:11 - The Evolution of Online Presence27:11 - Content Alignment vs. Quantity31:26 - The Importance of Messaging and Branding36:40 - Authenticity Over PerfectionConnect with Jaiden:Website: theravesocial.comInstagram: instagram.com/theravesocialConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com
  • 181: More Than A Pretty Website: The Strategy Behind The Aesthetic with Cassie Pannier

    37:54|
    Ever wondered what really goes into a full rebrand? In this episode, I’m taking you behind the scenes of my own rebrand with my designer and friend Cassie Pannier from Gatherie Creative. We dive deep into the emotional and strategic layers of brand evolution—from the initial messy consultation call to finding clarity through chaos.Cassie doesn’t just do “pretty.” She leads with identity, messaging, and a deep understanding of what makes a brand aligned. You’ll hear us unpack what needed to change, what we preserved, and how this rebrand has completely shifted the energy and clarity in my business.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:01:04 - Meet Cassie: The Mastermind Behind the Rebrand03:40 - The Emotional Journey of Rebranding08:00 - Crafting the Brand Guide: Core Identity and Messaging17:17 - Visual Transformation: From Soft to Bold23:04 - Website Overhaul: Streamlining User Experience27:51 - Final Thoughts and Reflections29:18 - When to Consider a RebrandConnect with Cassie:Website: gatheriecreative.comInstagram: instagram.com/gatheriecreativeConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com
  • 179: Everything Is New and Here's Why: The Story Behind the Rebrand

    13:28|
    It’s time for a rebrand. In today’s episode, I’m sharing the backstory behind my new brand which officially launches this week. I’m sharing what prompted the need for a rebrand, the discomfort of growing out of my old brand, plus what it was like to let go of what felt like a part of me. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:Realizing that my brand wasn’t true to me anymore (3:45)Clarity doesn’t come from chaos, but from integration (6:55)What changed about my brand (and what didn’t) (7:58)You are allowed to evolve publicly (8:53)You don’t have to burn everything down (10:37)Mentioned In This Episode: More Money, Less Burnout: sabrinagebhardt.com/business-resetConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com
  • 178: What You Need This Year

    06:03|
    How are you beginning the new year? In today’s episode, I’m giving you the permission you may need. To rest, to start slow, and to eventually evolve into the new version of you this year. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:You need the permission (1:14)You’re allowed to evolve (3:08)Stepping into a new era (3:37)A new year’s reflection (4:29)Connect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com
  • 177: Habits and Routines with Jessica Massey [REPLAY]

    47:27|
    Are you wanting to uncover healthy habits and routines for the new year? Today’s episode is a replay of my interview with Jessica Massey of Hustle Sanely. We’re diving into why routines are so necessary for female entrepreneurs and moms, plus how to get your habits to stick this year.This episode originally aired on June 27, 2023.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.Review the Show Notes: Get to know Jessica Massey (2:58)How to define your healthy habits and routines (8:29) Why habits and routines are so necessary for mom entrepreneurs (12:38)Jessica’s experience with her own habits and routines (18:05)Why female entrepreneurs struggle with their routines (23:01)How to navigate creating your healthier reality (26:45)How to finally get habits to stick (35:39)Rapid-fire questions (39:50)Connect with Jessica:Instagram: instagram.com/jessmmasseyWebsite: jessicamassey.comHustle Sanely:Instagram: instagram.com/hustlesanelyWebsite: hustlesanely.comPodcast: jessicamassey.com/podcastConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com