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cover art for Episode 3 - with Amber Cowburn, Founder of Working Well

She can. She did.

Episode 3 - with Amber Cowburn, Founder of Working Well

Season 5, Ep. 3
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TW // We speak about suicide in this week's episode.


This week I am chatting to a woman who I was first introduced to on a panel that I'd been asked to moderate at a Women's Leadership conference hosted in London back in 2019... when big conferences with lots of people were a thing! She happened to be speaking on the panel, we met, realised that we had a mutual friend in common and I have been in awe of her work and her story ever since. The lady in question is Amber Cowburn, a multi award-winning mental health awareness advisor and trainer who, after nearly a decade working as a strategy manager, policy manager, campaigner, public speaker, and trainer in mental health and wellbeing, founded her own company Working Well (SW) Ltd in 2019.


Having been honoured with national accolades including We Are The City 'Rising Star' Entrepeneur award (2020), the Diana Award (2019), the Prime Minister's point of light award (2018), and a Rotary National Community Champion Award (2019), Amber is also a proud founding trustee of the Invictus Trust charity that her and her family set up in early 2011 in memory of her older brother Ben who sadly took his own life in late 2010.


From how she navigated the stigma attached to mental health in the early years given that the national conversation around mental health didn't really open up until 2016, 2017 ish; the uncomfortable journey she's been on when it comes to putting a price on her services and what she'd do differently with certain contracts in hindsight; to how she went about marketing Working Well and securing corporate clients without the help of the usual suspects like Instagram; not to mention, the lessons the past 12 months have taught her about both business and life of course; I have so much respect for Amber and think we can all learn so much from her story.


With that said, I hope you enjoy it!


Say hello to our new sponsor, Pleo...

The She can. She did. podcast is hosted by Fiona Grayson (that's me, hello!) and this series is sponsored by the incredible team at Pleo (aka. the multi-award winning business spending solution built for forward-thinking teams that has revolutionised the business expenses game) who are offering all She can. She did. listeners your first 3 months free! Whether you're a solo Founder with a team of freelancers or have a team of 2 or 200, head to pleo.io and quote the She can. She did. podcast when prompted to see what all the fuss is about! Their team are on standby to set you up with the offer now - I'm pretty confident that you're going to love them! Enjoy!


Say hello to this week's ad guest...

Not only have Pleo sponsored this series but they've also handed the mic over to members of She can. She did. so that they can promote their businesses in Pleo's ad space... what legends, we know! This week, you'll hear from our amazing member Danni, Founder of Greene Creatives - affordable and accessible marketing services for creative business owners ready to level up.


The good old social handles should you fancy a further peek...

She can. She did. @shecanshedid

Amber Cowburn @amber_rosee

Pleo @pleo.io

Greene Creatives @greenecreatives


PS. Given that this was recorded in lockdown, there's a few wifi issues where we ran into a few technical hiccups (!) so please do take those with a pinch of salt when they crop up!

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