RADIOGRAPHIE EN

Serge Lutens open the doors of his Foundation, narrating the genesis, the present and the future of a legendary place : a refuge, and a homage to centuries of Moroccan craftsmanship.

A revelation or an echo of his own psyche? Serge Lutens gives us continual glimpses of the richness and mysteries uncovered in his never-ending exploration famously called the Empire of Signs.

Water, for Serge Lutens, has proved an obvious response to olfactory shackles and atmospheres overloaded with odours and superlatives. In 2010 it took the form of a minimalist fragrance, serving almost as a manifesto, that sparked a fresh revolution, even within his own brand.

Serge Lutens reminisces about the images, sounds and words whose echoes still resonate within his personal œuvre : the literary inspirations and cinematic works that have marked his career and fired his imagination.

Serge Lutens name has been associated with a particular image of a woman: deified, chronicled, glorified, emerging first in his crayon drawings at school, then later spotlighted in visuals and advertising campaigns that stamped his unique aesthetic mark on an industry that was already excessively codified.

Serge Lutens looks back at his conception of makeup and his relationship with painting the face. His way of “staging“ the face – invisible or theatrical, but always instinctive and inspired – made him a legend: the world’s first-ever Makeup Artist.

Serge Lutens talks about the dynamics and the tension that impel him to design ever more poetic and radical fragrances : “A bridge stretched between image and words“.