Serge Lutens open the doors of his Foundation, narrating the genesis, the present and the future of a legendary place : a refuge, and a homage to centuries of Moroccan craftsmanship.

The foundation

A revelation or an echo of his own psyche? Serge Lutens gives us continual glimpses of the richness and mysteries uncovered in his never-ending exploration famously called the Empire of Signs.

The japanese revelation

Morocco, as the point of inception where he discovered perfume and its emotional power, is also a land Serge Lutens fell in love with and that he’s never left. The Frenchman from the North looks back on the spiritual, human and creative dimensions of this magical encounter.

The morrocan shock

Water, for Serge Lutens, has proved an obvious response to olfactory shackles and atmospheres overloaded with odours and superlatives. In 2010 it took the form of a minimalist fragrance, serving almost as a manifesto, that sparked a fresh revolution, even within his own brand.

Along the waterside

Serge Lutens reminisces about the images, sounds and words whose echoes still resonate within his personal œuvre : the literary inspirations and cinematic works that have marked his career and fired his imagination.

Literary and artistic inspirations

Serge Lutens name has been associated with a particular image of a woman: deified, chronicled, glorified, emerging first in his crayon drawings at school, then later spotlighted in visuals and advertising campaigns that stamped his unique aesthetic mark on an industry that was already excessively codified.

The invention of a woman 

Serge Lutens looks back at his conception of makeup and his relationship with painting the face. His way of “staging“ the face – invisible or theatrical, but always instinctive and inspired – made him a legend: the world’s first-ever Makeup Artist.

The eulogy to makeup

Serge Lutens talks about the dynamics and the tension that impel him to design ever more poetic and radical fragrances : “A bridge stretched between image and words“.

Writings in fragrance

Through a series of 8 podcasts, each of them focusing on a specific inspiration and theme, Serge Lutens opens up about his creative vision, the key experiences in his life and the inspirations he encountered throughout his career, as never before.Named “RADIOGRAPHIE”, this podcast project is conceived as an audio travel, into his own mind and emotions.

RADIOGRAPHIE EN

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