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Ep. #114: My 8 Marketing & Business Growth Principles

Ep. 114
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In this episode, I break down eight essential marketing and growth principles for business success:


  • Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs.
  • Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV).
  • Attention & Trust Compound Faster Than Revenue: Optimize for gaining attention and building trust, as these are invaluable in the digital economy.
  • Love Your Customers: Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate.
  • Choose to Excel, Not to Compete: Focus on excellence in your offerings, making competition irrelevant.
  • Irresistible Offers: Craft messaging and provide so much value that prospects find it impossible to say “no.”
  • Embrace Micro-Content and Multimedia: Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape.
  • Identify and Fix Constraints: To scale, identify your weakest link—whether it's sales volume, CLTV, or retention—fix it, and then optimize the others.


Tune in to learn how to implement these principles to drive long-term growth and success. 


↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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