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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice]
Ep. 106
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Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors.
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π CONTENT CAPITALIST: https://t.ly/9_9JG
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π eLearning Academy: https://t.ly/u0Dk5
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π Articles: https://michaelbecker.org/articles/
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17:15||Ep. 120This exclusive episode, taken from my eLearning program (link below), covers several key learnings on various business topics, including monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and capitalizing on mega-trends before they become mainstream.Key Takeaways:Monetization Timing: Understanding when to monetize your product or service to maximize revenue and market impact.Failing Fast: Embracing a mindset of quick iteration and learning from failures to accelerate growth and innovation.Lead Handling: Best practices for managing and nurturing leads to convert prospects into loyal customers.Outbound Prospecting: Effective strategies for reaching out to potential customers and generating new business opportunities.Exponential Thinking: Adopting a mindset that leverages technology and innovation to achieve exponential growth.Mega-Trends: Identifying and positioning yourself behind major trends before they become widely recognized, allowing you to capitalize on emerging opportunities.Tune in to gain valuable insights and actionable strategies to enhance your business acumen and drive success.β π‘ππ«π§ π¦π§ππ£π¦ β===============π Get CONTENT CAPITALIST: https://t.ly/9_9JG===============π Enroll in my eLearning academy: https://t.ly/u0Dk5===============π Subscribe to the blog: https://michaelbecker.org/articles/===============119. Ep. #119: 10 Things to Consider When Acquiring & Exiting a Business
10:01||Ep. 119This exclusive episode, taken from my eLearning program (link below), dissects 7 critical factors to consider when buying a business and 3 essential steps to take when selling yours.Key Takeaways:Buying a Business:Financial Health: Evaluate the financial statements and profitability.Market Position: Understand the businessβs position within its industry.Customer Base: Analyze the customer demographics and loyalty.Growth Potential: Assess opportunities for expansion and scalability.Operational Efficiency: Review the efficiency of current operations.Legal Considerations: Check for any legal issues or liabilities.Cultural Fit: Ensure alignment with your values and business philosophy.Selling Your Business:Optimize Financials: Ensure your financial records are in order and demonstrate profitability.Value Proposition: Clearly articulate the unique value your business offers.Preparation for Transition: Prepare for a smooth transition by documenting processes and training key personnel.Includes detailed insights and actionable advice on making informed decisions when buying or selling a business.Β β π‘ππ«π§ π¦π§ππ£π¦ β===============π CONTENT CAPITALIST: https://t.ly/9_9JG===============π eLearning Academy: https://t.ly/u0Dk5===============π Articles: https://michaelbecker.org/articles/===============118. Ep. #118: Sentiment Management, NPS & Stopping Defective Customers
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01:07:41||Ep. 116In this exclusive workshop from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares the stories, principles, and mental frameworks he learned on his journey from rock bottom to consistent $50k months.Key Takeaways:Two Factors for Creating Abundance:Level of Consciousness: Learn how to creatively and strategically manipulate the right levers to enhance your consciousness.Market Value: Discover how to uncover and solve real problems for real people to increase your value in the marketplace.Quantum Mechanics in Business: Anton explains how income, revenue, and abundance are tied to energy manipulation, conscious intention, and embodying the persona of the successful individual you aspire to be.Hybrid Presentation-Meditation-Workshop: This unique format will shift your mindset simply by listening, helping you align your energy and intentions with your business goals.β π‘ππ«π§ π¦π§ππ£π¦ β===============π CONTENT CAPITALIST: https://t.ly/9_9JG===============π eLearning Academy: https://t.ly/u0Dk5===============π Articles: https://michaelbecker.org/articles/===============115. Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta
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08:11||Ep. 114In this episode, I break down eight essential marketing and growth principles for business success:Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs.Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV).Attention & Trust Compound Faster Than Revenue: Optimize for gaining attention and building trust, as these are invaluable in the digital economy.Love Your Customers: Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate.Choose to Excel, Not to Compete: Focus on excellence in your offerings, making competition irrelevant.Irresistible Offers: Craft messaging and provide so much value that prospects find it impossible to say βno.βEmbrace Micro-Content and Multimedia: Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape.Identify and Fix Constraints: To scale, identify your weakest linkβwhether it's sales volume, CLTV, or retentionβfix it, and then optimize the others.Tune in to learn how to implement these principles to drive long-term growth and success.Β β π‘ππ«π§ π¦π§ππ£π¦ β===============π CONTENT CAPITALIST: https://t.ly/9_9JG===============π eLearning Academy: https://t.ly/u0Dk5===============π Articles: https://michaelbecker.org/articles/===============113. Ep. #113: Pricing Strategy is the Key to Maximizing Sales
09:43||Ep. 113In this episode, I explain why it's best to compete on value and brand rather than on price. Discover why premium pricing is often the most effective strategy, especially when targeting affluent buyers. I also compare models for high-ticket investments and monthly membership programs, providing insights on how to craft a pricing strategy that ensures long-term success and profitability.β π‘ππ«π§ π¦π§ππ£π¦ β===============π CONTENT CAPITALIST: https://t.ly/9_9JG===============π eLearning Academy: https://t.ly/u0Dk5===============π Articles: https://michaelbecker.org/articles/===============