MODELS OF MASTERS

In this episode, I touch on a few topics related to public perception, reputation management, and churn reduction. Specifically, I focus on how to combat negative reviews in the public domain by going above-and-beyond what other companies are doing (and what customers are used to). I also explain how to use cancellation reversals to stop defecting customers from leaving. ===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/--------------------------------📲 𝗧𝗘𝗫𝗧 𝗠𝗘 𝗪/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: +1 (978) 792-1466===============

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model.There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time initiation.And there are three primary methods to grow CLTV once you do that. You can raise prices incrementally (the quickest but most risky), launch new products (enabling alternative purchase options), and speed up your retention point (the moment customers associate your business with an impulse/need/desire and continually come to you without even thinking).===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/--------------------------------📲 𝗧𝗘𝗫𝗧 𝗠𝗘 𝗪/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: +1 (978) 792-1466===============

In this exclusive workshop taken from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares stories, principles and mental frameworks he learned going form rock bottom to consistent $50k months.Anton dives into the two factors that determine, more than anything else, how much abundance you can create in your life. These include:Your level of consciousness—creatively and strategically manipulating the right levers; andYour value in the marketplace—how to uncover and solve real problems for real peopleAnton also explains how to approach business within dynamics of quantum mechanics. As he explains, income/revenue and abundance has everything to do with energy manipulation, conscious intention, and feeling like the person you want to be before you’ve actually become that person. This hybrid presentation-meditation-workshop will shift you simply by virtue of listening to it.Check out Anton's program, UNLOCK 2024, here: https://t.ly/KsuEs===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5===============

This episode is an exclusive sneak peak from my new eLearning academy that I just launched in tandem with my upcoming book, CONTENT CAPITALIST.📌 Key Takeaways: Have a "disruptor" mindset; aim to bring more value in a more economical, scalable way than othersWhen you "go meta" on an industry, you encompass and invalidate all prior iterations of a product by being 10x betterThe networked economy with marketplaces and platforms allow massive scalability and interconnectivityIt's often easier to win in high barrier-to-entry industries of the future than saturated ones where all the fish are swimming nowBusinesses that democratize value bring a better solution to market at more affordable costs to consumers===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------🧠 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael===============

In this episode, I break down eight marketing and growth principles for business. They include the following:· Delay gratification. Invest in audience, content, and long-term brand equity over vanity metrics or quick cash-outs.· Give more than you get. Maximize consumer surplus to encourage word-of-mouth and grow CLTV.· Attention & trust compound faster than revenue. They are like gold in this new digital economy. Optimize for both.· Business continuity is predicated on genuinely loving customers. Anything less than a raving brand advocate is a loss.· Choose to excel–not to compete. If you remain radically focused on excellence, the competition becomes irrelevant.· Make offers, craft messaging and provide so much excess value that it’s impossible for prospects to say “no.”· Attention has shifted toward micro-content and multimedia. Understand how to use podcasts, YouTube, and Shorts.· To scale, identify your constraint(s), look at: sales (new business volume), CLTV (increasing yield), and retention (reducing churn). Identify the weak link, fix it, then optimize the others.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------🧠 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael===============

Pricing strategy can make or break a company. In this episode, I explain why it's best to compete on value and brand but not on price; I share why premium pricing is often the most effective strategy, especially if you're going after more affluent buyers; and I compare different models for both high-ticket investments along with monthly membership programs.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------🧠 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael===============

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: http://neocore.co/?page_id=135--------------------------------💼 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗢𝗡 𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡: https://www.linkedin.com/in/mjbecker/============

The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as possible while patiently escorting a portion forward at each threshold much like a dam operator might, to use an analogy. Brands running a Continuum put media at the core of their entire commercial structure, using it as a tool to guide, enrich, and progressively up-skill their community across every touch point. They recognize their audience moves unpredictably among the blurred stages in their curated ecosystem, and happily promote that flow. The stages in the new continuum include: Discovery, Nurturing, Investment, Enrollment, Ascension, and Advocacy. I dive deep into this entire system in my upcoming book, dropping in a few days, CONTENT CAPITALIST, on sale now, here.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: http://neocore.co/?page_id=135--------------------------------💼 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗢𝗡 𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡: https://www.linkedin.com/in/mjbecker/============

It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people).In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of the team responsible for creating content. But let’s be honest: most content managers are trained to write for SEO and top-funnel traffic, not for the customer.With a company-centric newsroom, there is no constraint. Content is guaranteed to be more diverse, more relevant and more value-additive for an audience who’s looking for real, tangible, unbiased stuff that they know they won’t glean from a surface-level blog written by a junior marketing person.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: http://neocore.co/?page_id=135--------------------------------💼 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗢𝗡 𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡: https://www.linkedin.com/in/mjbecker/============