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cover art for Ep. #86: How to Grow a $1M ARR Landscaping Company [w/ Haylee McDonald]

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Ep. #86: How to Grow a $1M ARR Landscaping Company [w/ Haylee McDonald]

Ep. 86
β€’

In this episode, Haylee McDonald and I look at challenges and opportunities for a local landscaping business in Tampa, FL. The business does $1M in ARR but has struggled to scale beyond their points of constriction (their offer, their pricing, and their lead generation strategy). We break down the firm's opportunities and share ways they can optimize their front-end offer, boost lead gen in economical ways, and drive retention by adding a subscription service.


The business in question has tried running print ads in the local newspaper and sponsoring a little league team in the past. They have a limited marketing budget and need to find cost-effective ways to reach potential customers. They also struggle to turn one-time customers into recurring customers. They have tried offering discounts for repeat business, but these efforts have also not been effective. Lastly, they’re struggling to find the right balance between setting competitive prices and maintaining healthy margins. They’ve experimented with various pricing models such as hourly rates, flat fees, and per-project pricing but haven't been able to find the optimal mix.


This episode will be valuable for any business who has a local footprint or is looking to incorporate low-cost lead generation avenues.


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πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR

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πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬ (𝗖𝗒𝗨π—₯π—¦π—˜): https://t.ly/u0Dk5

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🎧 π—π—’π—œπ—‘ π—ͺπ—”π—œπ—Ÿπ—œπ—¦π—§ - π—‘π—˜π—’π—–π—’π—₯π—˜'𝗦 𝗦𝗠𝗔π—₯𝗧 π—˜π—”π—₯𝗕𝗨𝗗𝗦: http://neocore.co/?page_id=135

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πŸ’Ό π—–π—’π—‘π—‘π—˜π—–π—§ 𝗒𝗑 π—Ÿπ—œπ—‘π—žπ—˜π——π—œπ—‘: https://www.linkedin.com/in/mjbecker/

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