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MODELS OF MASTERS

w/ Michael Becker


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  • 118. Ep. #118: Sentiment Management, NPS & Stopping Defective Customers

    08:57
    In this episode, I touch on a few topics related to public perception, reputation management, and churn reduction. Specifically, I focus on how to combat negative reviews in the public domain by going above-and-beyond what other companies are doing (and what customers are used to). I also explain how to use cancellation reversals to stop defecting customers from leaving. ===============πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR--------------------------------πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬: https://t.ly/u0Dk5--------------------------------πŸ’ΌΒ π—ͺ𝗒π—₯π—ž π—ͺ/ π— π—˜: https://michaelbecker.org/services/--------------------------------πŸ“² π—§π—˜π—«π—§ π— π—˜ π—ͺ/ π—€π—¨π—˜π—¦π—§π—œπ—’π—‘π—¦: +1 (978) 792-1466===============

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  • 117. Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention

    14:44
    I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model.There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a β€œperpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time initiation.And there are three primary methods to grow CLTV once you do that. You can raise prices incrementally (the quickest but most risky), launch new products (enabling alternative purchase options), and speed up your retention point (the moment customers associate your business with an impulse/need/desire and continually come to you without even thinking).===============πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR--------------------------------πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬: https://t.ly/u0Dk5--------------------------------πŸ’ΌΒ π—ͺ𝗒π—₯π—ž π—ͺ/ π— π—˜: https://michaelbecker.org/services/--------------------------------πŸ“² π—§π—˜π—«π—§ π— π—˜ π—ͺ/ π—€π—¨π—˜π—¦π—§π—œπ—’π—‘π—¦: +1 (978) 792-1466===============
  • 116. Ep. #116: Powerful Abundance Activation Workshop [by Anton Wisbiski]

    01:07:41
    In this exclusive workshop taken from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares stories, principles and mental frameworks he learned going form rock bottom to consistent $50k months.Anton dives into the two factors that determine, more than anything else, how much abundance you can create in your life. These include:Your level of consciousnessβ€”creatively and strategically manipulating the right levers; andYour value in the marketplaceβ€”how to uncover and solve real problems for real peopleAnton also explains how to approach business within dynamics of quantum mechanics. As he explains, income/revenue and abundance has everything to do with energy manipulation, conscious intention, and feeling like the person you want to be before you’ve actually become that person. This hybrid presentation-meditation-workshop will shift you simply by virtue of listening to it.Check out Anton's program, UNLOCK 2024, here: https://t.ly/KsuEs===============πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR--------------------------------πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬: https://t.ly/u0Dk5===============
  • 115. Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta

    04:22
    This episode is an exclusive sneak peak from my new eLearning academy that I just launched in tandem with my upcoming book, CONTENT CAPITALIST.πŸ“Œ Key Takeaways: Have a "disruptor" mindset; aim to bring more value in a more economical, scalable way than othersWhen you "go meta" on an industry, you encompass and invalidate all prior iterations of a product by being 10x betterThe networked economy with marketplaces and platforms allow massive scalability and interconnectivityIt's often easier to win in high barrier-to-entry industries of the future than saturated ones where all the fish are swimming nowBusinesses that democratize value bring a better solution to market at more affordable costs to consumers===============πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR--------------------------------πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬: https://t.ly/u0Dk5--------------------------------🧠 π—π—’π—œπ—‘ π—ͺπ—”π—œπ—Ÿπ—œπ—¦π—§ - π—‘π—˜π—’π—–π—’π—₯π—˜'𝗦 𝗦𝗠𝗔π—₯𝗧 π—˜π—”π—₯𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael===============
  • 114. Ep. #114: My 8 Marketing & Business Growth Principles

    08:11
    In this episode, I break down eight marketing and growth principles for business. They include the following:Β· Delay gratification. Invest in audience, content, and long-term brand equity over vanity metrics or quick cash-outs.Β· Give more than you get. Maximize consumer surplus to encourage word-of-mouth and grow CLTV.Β· Attention & trust compound faster than revenue. They are like gold in this new digital economy. Optimize for both.Β· Business continuity is predicated on genuinely loving customers. Anything less than a raving brand advocate is a loss.Β· Choose to excel–not to compete. If you remain radically focused on excellence, the competition becomes irrelevant.Β· Make offers, craft messaging and provide so much excess value that it’s impossible for prospects to say β€œno.”· Attention has shifted toward micro-content and multimedia. Understand how to use podcasts, YouTube, and Shorts.Β· To scale, identify your constraint(s), look at: sales (new business volume), CLTV (increasing yield), and retention (reducing churn). Identify the weak link, fix it, then optimize the others.===============πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR--------------------------------πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬: https://t.ly/u0Dk5--------------------------------🧠 π—π—’π—œπ—‘ π—ͺπ—”π—œπ—Ÿπ—œπ—¦π—§ - π—‘π—˜π—’π—–π—’π—₯π—˜'𝗦 𝗦𝗠𝗔π—₯𝗧 π—˜π—”π—₯𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael===============
  • 113. Ep. #113: Pricing Strategy for High-Ticket & Subscription Products

    09:43
    Pricing strategy can make or break a company. In this episode, I explain why it's best to compete on value and brand but not on price; I share why premium pricing is often the most effective strategy, especially if you're going after more affluent buyers; and I compare different models for both high-ticket investments along with monthly membership programs.===============πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR--------------------------------πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬: https://t.ly/u0Dk5--------------------------------🧠 π—π—’π—œπ—‘ π—ͺπ—”π—œπ—Ÿπ—œπ—¦π—§ - π—‘π—˜π—’π—–π—’π—₯π—˜'𝗦 𝗦𝗠𝗔π—₯𝗧 π—˜π—”π—₯𝗕𝗨𝗗𝗦: https://beta.neocore.tech/michael===============
  • 112. Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge]

    06:41
    I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape.============πŸ“– π—šπ—˜π—§ 𝗠𝗬 π—•π—’π—’π—ž: https://t.ly/ioHGR--------------------------------πŸŽ“ π—–π—’π—‘π—§π—˜π—‘π—§ π—–π—”π—£π—œπ—§π—”π—Ÿπ—œπ—¦π—§ π—”π—–π—”π——π—˜π— π—¬ (𝗖𝗒𝗨π—₯π—¦π—˜): https://t.ly/u0Dk5--------------------------------🎧 π—π—’π—œπ—‘ π—ͺπ—”π—œπ—Ÿπ—œπ—¦π—§ - π—‘π—˜π—’π—–π—’π—₯π—˜'𝗦 𝗦𝗠𝗔π—₯𝗧 π—˜π—”π—₯𝗕𝗨𝗗𝗦: http://neocore.co/?page_id=135--------------------------------πŸ’Ό π—–π—’π—‘π—‘π—˜π—–π—§ 𝗒𝗑 π—Ÿπ—œπ—‘π—žπ—˜π——π—œπ—‘: https://www.linkedin.com/in/mjbecker/============