Scalable

The youngest millennials are turning 30 this year.Kaya Yurieff and Jasmine Enberg break down the real differences (and surprising similarities) between millennial and Gen Z women across three big areas: What is their relationship to the creator economy? How are they consuming media? And what influences their purchase decisions?Hint: While Gen Z may be nostalgic for millennial relics like digital cameras and capri pants, they have rejected the girl boss, which was a defining characteristic of young female culture in the 2010s.Later in the show, they sit down with Maggie Milnamow, the new Chief Commercial Officer at Betches, a quintessential millennial brand that now also caters to Gen Z women. As the media company celebrates its 15th birthday, Milnamow shares how Betches now reaches 1 in 2 young women online, why revenue is up 70% year-over-year and what the next phase of growth looks like. 

The Atlantic is one of the bright spots in legacy media. Founded in 1857, the magazine has gone from losing money to turning a profit in recent years, while expanding its newsroom and even adding back print editions. Kaya Yurieff sits down with The Atlantic's CEO Nick Thompson for a wide ranging conversation about declining trust in media, AI’s actual impact on publishers and how the creator economy is reshaping journalism. Thompson, previously editor-in-chief of Wired, has become something of a creator himself. He's built a following of more than 1.6 million on LinkedIn, posting near-daily videos filmed in a single take. He discusses how The Atlantic keeps its writers from going independent, its early licensing deal with OpenAI and whether AI chatbots owe publishers a cut of revenue. Thompson also discusses how President Trump and Elon Musk are "actively trying to destroy" the media industry, why The Atlantic is investing in print and live events and whether social media as we know it survives an internet full of AI-generated content.

Spain may have won the 2026 World Cup, but plenty of athletes, brands and fans also emerged as winners on social media. The most boring part? Content from creators who actually attended matches. Kaya Yurieff and Jasmine Enberg break down the best (and worst) moments on social media from Erling Haaland’s meteoric rise to the TSA's cheeky Ranch dressing advisory and the Norwegian Air and British Airways bet to swap logos. Plus, they discuss why FIFA’s restrictive and fragmented approach to creator access may have held content back, and what the results could mean for creator strategies at sports leagues and teams moving forward.Later in the show, they’re joined by F1 journalist Toni Cowan-Brown, who discusses the creator economy’s impact on the sport—and why Netflix's “Drive to Survive” doesn’t deserve all the credit for putting Formula 1 on the map for Americans. 

Are we at peak newsletter? Newsletters have quietly become one of the most reliable businesses in the creator economy, with top writers earning millions of dollars from their work. Meanwhile, platforms like Substack, Beehiiv, Kit and Patreon are battling to win over creators, athletes and celebrities like Charli xcx and Tom Brady who have their own newsletters now.Kaya Yurieff and Jasmine Enberg break down why newsletters are booming, whether the market has become too saturated, how creators are actually making money and why today's biggest newsletters are evolving beyond just email.Later in the show, they’re joined by Beehiiv CEO and co-founder Tyler Denk to discuss the state of the industry, where there’s still white space for newsletters and where things go next.

Don Lemon was one of the most recognizable figures in cable news. Since his high-profile exit from CNN in 2023, he's been building an independent media company, trading a traditional studio and production crew for a setup that fits inside a backpack. His YouTube channel, “The Don Lemon Show,” now has more than 1 million subscribers, who call themselves the “Lemonheads.”Kaya Yurieff and Jasmine Enberg sit down with Lemon in the South of France to discuss everything from his arrest in Minnesota while covering ICE protests earlier this year to why he thinks legacy media is “bending the knee” to the Trump administration and how he approaches clickbaity YouTube thumbnails.They also get into what he’s had to “unlearn” from traditional media, his biggest revenue streams, whether he’d ever return to cable news and where he thinks independent media is headed next.

The tech battle of the summer is heating up. Kaya Yurieff and Jasmine Enberg give their takes on new smart glasses from Meta and Snap, including why Mark Zuckerberg is so excited about its partnership with Kylie Jenner. They also debate which company has more riding on their wearables bet, especially after Evan Spiegel appeared on CNBC wearing the new $2,200 Specs, which showed his ear bending under their weight.Later in the show, they’re joined by Netflix CMO Marian Lee for her first-ever podcast interview. Lee, who spent 8 years at Spotify before joining Netflix in 2021, discusses everything from competition with YouTube, Nordic Noirs and that Jay Shetty deal to her stance on AI in marketing.

Nearly every company on the planet now has an influencer marketing strategy, from pharmaceutical companies to toilet paper. In this episode, Kaya Yurieff and Jasmine Enberg break down the state of influencer marketing today, exploring three major questions: where budget is coming from, what brands are actually spending it on and the biggest growth opportunities. Later in the episode, they’re joined by Kim Tipton, a senior social media manager at Kimberly-Clark. She explains how the legacy brand approaches influencer marketing, why brands need permission before showing up on Reddit and how to make compelling creator content for paper products like Viva Paper Towels, which already have an unexpected fandom online. 

What is Meta’s creator strategy? And is its massive spending on AI worth it? Kaya Yurieff and Jasmine Enberg speak with Meta’s CMO and VP of Analytics, Alex Schultz. He explains why Meta works with creators to sell smart glasses, rather than to try to change people’s perceptions of AI the way many of its rivals are doing. He also shares why Meta’s bet on AI is worth the investment and how the technology is impacting advertising.