Scalable

Kaya Yurieff and Jasmine Enberg speak to Tan France about life after Queer Eye, which wrapped its final season on Netflix earlier this year. What’s next? YouTube. Tan opens up about launching his new show “Honorable Gays!”, returning to scripted TV with “Deli Boys” on Hulu, and how entertainment, fame and audience reach are rapidly changing. He also reveals what separates a great unscripted star from a scripted one—and why his signature French tuck isn’t going anywhere.They’re also joined by Geo Karapetyan, senior vice president of Olympic partnerships at NBC, who shares exclusive data on how creator content performed during the Winter Olympics earlier this year, including what resonated most with audiences. Hint: Everyone wanted to know what it was like in the Olympic Village. Plus, they look ahead to the summer Games in Los Angeles in 2028. From sleepless nights to spiraling about having enough bathrooms for guests, Kaya and Jasmine also give a behind-the-scenes look at what actually goes into putting on a live event after having organized the first-ever Scalable Summit.

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including how creators showed up at the White House Correspondents’ Dinner weekend, where a shooting took place. They also discuss why there are suddenly so many niche award shows for creators, from The Snappys to iHeartMedia, and whether creator media companies really are small businesses. Spoiler alert: At least one isn’t—and not in the way you might expect!Later in the show, they’re joined by Matt Starker, CEO of Audiochuck, the media company founded by top true crime podcast host Ashley Flowers. He explains how the company is expanding its business into video and beyond true crime.

Kaya Yurieff and Jasmine Enberg discuss what’s behind all these creators suddenly launching their own ad agencies. Plus, they dive into the strategy behind “Career Ladder” host Max Klymenko’s 130 (!) country world tour. Later in the show, they’re joined by Max Reisinger, the CEO of Creator Camp, who recently went on tour to promote his new movie “Two Sleepy People” and recently launched an ad agency. Reisinger started on YouTube as a teenager when his family moved abroad, documenting his experience as an American student in a French school. 

Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point. They give their take on Bieberchella, and also unpack MrBeast’s recent star-studded livestream that brought together 50 mega creators—and his live giveaway with live shopping platform WhatNot.They also discuss whether creators need a college degree and what such a curriculum should look like in wake of Syracuse University offering a minor in the subject this fall.Later in the show, they’re joined by special guest Steve McClendon, product lead for podcasting at YouTube, who dives into the company’s strategy to make podcasting even bigger on the video-sharing site.

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives.Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course.

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.

Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.

Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.