Say Hola Wealth

What You’ll Learn in This EpisodeIf you’re the eldest daughter in a first-generation or immigrant family, building wealth can feel complicated when you’re balancing your financial goals with the desire to support your family.In this episode, you’ll learn:How a first-gen Latina can start investing and build confidence with money.Why saving is only one part of building generational wealth.How salary negotiation can help you create more opportunities to invest.How Jocelyn went from keeping money in a safe to building a five-figure investment portfolio.How to build wealth while navigating the expectations and responsibilities of being the eldest daughter.Why investing can help you create more freedom, choices, and financial security for your future.If you’re ready to change your relationship with money, family, and wealth, join the waitlist for my upcoming book, where I dive deeper into the money stories and cultural expectations that shape us as first-gen Latinas.Join the book waitlist here.

What really happens behind the scenes when you write a book about money, family, culture, and your own lived experiences?In this episode, I’m answering questions from Cash Libre advanced readers about writing my first book, navigating family expectations, overcoming writer’s block, asking for help, and deciding which personal stories were mine to tell.We also talk about why Cash Libre goes beyond traditional personal finance advice to explore how culture, identity, family, and financial trauma can shape our relationship with money.What You’ll LearnHow to overcome writer’s block when writing a bookHow to ask for help during the book writing processHow to navigate family expectations when sharing personal storiesHow to write about family while honoring different perspectives and experiences Why therapy and trusted relationships became part of my writing process How I decided which personal stories belonged in Cash Libre Why traditional personal finance advice doesn’t always address culture, identity, family dynamics, and financial trauma What inspired me to write a personal finance book for Latinas How I incorporated cultura, illustrations, and childhood memories into a book about moneyJoin the Cash Libre Waitlist 📖Cash Libre arrives October 6, 2026, on Latina Equal Pay Day.Join the waitlist for book updates, upcoming events, and exclusive Cash Libre bonuses available to the waitlist community.CashLibre.comMissed Part 1?This is Part 2 of our conversation.🎙️ Listen to Part 1: EP. 229: Why I Wrote Cash Libre: A Personal Finance Book for Latinas

What if building generational wealth also means understanding venture capital, angel investing, and who gets access to startup funding?In this episode of the Say Hola Wealth Podcast, I sit down with Lolita Taub, founder of Ganas Ventures and author of What Actually Matters: Startups, Capital, and the Rules Nobody Taught Us. We break down the investing ecosystem, the hidden “access tax,” and why more Latinas and first-gen wealth builders belong in the rooms where capital is being invested.What You’ll Learn✨ How venture capital and angel investing work✨ Why Latina founders face barriers to accessing capital✨ What the “access tax” means for first-gen entrepreneurs and investors✨ How founders can navigate rejection and find the right investors✨ Why proximity and relationships matter when building wealth✨ How angel investing can become part of generational wealth building✨ Why Latinas belong on both sides of the table—as founders and investorsGet Lolita Taub’s Book 📚Want to better understand startups, investing, venture capital, and the rules that can be difficult to learn when you weren’t born into these networks?Pre-order Lolita Taub’s:What Actually Matters: Startups, Capital, and the Rules Nobody Taught UsLolita created the book as a navigation guide to help readers understand the different roles within the startup and venture capital ecosystem—and the lessons she wishes she had when she was getting started.PRE-ORDER LOLITA’S BOOK.Grab Your Copy of Cash Libre 💸Building wealth as a first-gen Latina is about more than numbers. It also means understanding the money stories, cultural expectations, and systemic barriers that have shaped how we think about wealth.In Cash Libre: 10 Pillars to Help You Reclaim Your Purpose and Financial Freedom, I share my framework for healing your relationship with money, building wealth, and reclaiming more choices over your financial future.GRAB YOUR COPY OF CASH LIBRE.We belong in the rooms where capital is being raised, invested, and multiplied.We can be the founders. We can be the investors. And we can build wealth juntas.🎧 Listen to the full episode and share it with a mujer who needs to hear this conversation.

What does it really take to write a personal finance book for Latinas—and invest in the dream of becoming an author?In Part 1 of this 3-part Cash Libre series, Luzy King shares the story behind Cash Libre, the financial decisions she made to bring the book to life, and why she wanted to create a different kind of money book for Latinas. From financial trauma and money mindset to investing, wealth building, and financial freedom, this conversation explores why becoming libre is about more than simply having more money.What You’ll Learn: How the idea for Cash Libre began with Luzy’s daughtersWhy traditional personal finance advice often misses the experiences of LatinasThe financial sacrifices behind becoming a published authorWhy financial healing is an important part of building wealthHow investing helped Luzy prepare financially to write the book Why Cash Libre uses cultura, storytelling, and illustrations to teach moneyWhat financial freedom and becoming “libre” really mean📚 Get your copy of Cash Libre: https://www.cashlibre.com🎉 Join us for the live Cash Libre book launch in Seattle, WA! Visit https://www.cashlibre.com for details.Stay tuned for Part 2 of this special Cash Libre podcast series.#CashLibre #PersonalFinanceForLatinas #LatinaWealth #FinancialFreedom #WealthBuilding #MoneyMindset #FinancialHealing #LatinasAndMoney #SayHolaWealth

What if working harder isn't the answer?In this episode of the Say Hola Wealth Podcast, Luzy King sits down with award-winning journalist and author Stefanie O'Connell to unpack the hidden systems that shape women's careers, earning potential, and long-term wealth. From workplace bias and the gender pay gap to unpaid labor and motherhood, this conversation will challenge everything you've been told about ambition and success.Episode Highlights01:36 Why Stefanie wrote The Ambition Penalty04:18 The hidden financial cost of unpaid labor06:24 How small workplace biases become lifetime wealth gaps09:13 Ageism, motherhood, and career advancement14:02 Identity, belonging, and navigating corporate America as a Latina17:53 Do women really need another degree to get ahead?20:34 Dealing with online criticism and speaking truth to power28:46 Raising daughters to understand money, equality, and leadership35:27 Stefanie's definition of wealthFeatured Book: The Ambition Penalty by Stefanie O'Connell📚 Preorder my upcoming book, Cash Libre, and learn how to make work optional, build generational wealth, and redefine financial freedom on your own terms: If you enjoyed this episode, please follow the podcast and leave a review on Apple Podcasts. Your support helps more ambitious Latinas discover the conversations that are changing how we think about money, work, and wealth.

Why Your Budget Isn't Working (And How to Stop Running Out of Money Before Payday)Are you tired of checking your bank account only to wonder where your money went? In this episode, Luzy sits down with Ricardo Kendrick II, co-founder of Lumi Money, to explore why traditional budgeting often falls short and how understanding your cash flow can help you make more confident spending decisions.You'll learn why your bank balance doesn't tell the whole story, how to stop living paycheck to paycheck, and why knowing your "Safe-to-Spend" number can reduce financial stress and help you stay in control of your money.Episode Highlights00:00 – Welcome and today's topic02:05 – Ricardo's money story and the lessons he learned growing up06:30 – Why traditional budgeting wasn't working10:20 – The idea behind Lumi Money and the journey from spreadsheet to app16:15 – Why your bank balance isn't the same as what you can safely spend21:30 – How Lumi Money calculates your Safe-to-Spend number27:10 – Building trust when connecting your bank account31:45 – Cash flow vs. budgeting: A new way to think about managing money36:20 – The importance of building a strong financial foundation before investing41:00 – Ricardo's definition of wealthResources MentionedCheck out Lumi Money and start your 14-day free trial to discover your personalized Safe-to-Spend number and make confident spending decisions.Ready to build a stronger financial foundation?Get your copy of Cash Libre and learn the mindset and money strategies to help you stop surviving and start building lasting wealth.