Savvy Startup Marketer

The first year: Launching lifestyle brand Back to Home Base with Alexandra MarzielloIn this episode, host Lindsey is joined by Alexandra, founder of the digital lifestyle brand Back to Home Base and host of the Planned-ish podcast.Alexandra shares her journey from working in corporate finance for 13 years to launching her business in March, driven by her passion for stress-free, real-life hosting and connection. As a twin mom, she recognized the need for hosting advice that moves beyond the "Pinterest-perfect" ideal and focuses on making memories without spending endless hours planning. Back to Home Base offers digital party playbooks, recipes, and her signature Home Base Hosting Club—a done-for-you monthly membership providing everything from menus and recipes to decor links and activities, designed for people who love gathering but are short on time.✨ Episode HighlightsFrom Corporate Finance to Creative Brand: Alexandra spent 13 years in corporate finance before launching Back to Home Base in March, channeling her love for planning and hosting into a business.Real-Life Hosting: Back to Home Base is a digital lifestyle brand focused on making hosting and home feel doable, not "Pinterest-perfect," for parents and busy individuals.The Home Base Hosting Club: A monthly, done-for-you membership that provides an entire themed hosting experience, including exclusive recipes, full menus, playlists, and links to decor and activities.Top Holiday Hosting Tip: Focus on pre-prepping food in advance (aim for recipes under 20-30 minutes) and don't be afraid to use store-bought shortcuts (like serving store-bought dip in an elevated way).The Launch Journey: Alexandra’s first year has been a humbling period of groundwork and building, balancing the creative side she loves with the steep learning curve of tech, website creation, and marketing while raising twin two-year-old boys.Follow Alexandra on Instagram @backtwohomebaseFollow the Planned-ish PodcastCheck out the Back Two Home Base websiteFREEMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast

Your 2026 marketing strategy has to work for YOU, meaning your solopreneur, small team and small budget business can no longer afford big company tactics. The digital marketing scene is increasingly saturated and competitive, making it crucial to shift focus from content creation to strategic collaboration and localized efforts.Key Highlights for 2026 Sales MarketingBorrow Platforms: Focus on podcast swaps and collaborations to leverage other people's audiences instead of building your own from scratch.Go Local: Increase in-person networking and narrow your geographic focus to capitalize on the resurgence of community-centered shopping.Rethink Ads: Seek small, highly-targeted sponsorships (e.g., summits, niche podcasts) instead of high-cost, generalized paid digital ads.Email Alarm: Be prepared for continued struggles in email deliverability due to spam crackdowns and adopt a highly comprehensive email strategy.Invest in Data: The most essential hire or focus area is reading and interpreting analytics to ensure all marketing decisions are data-driven.FREEDownload the Leveled Up Leader worksheet here to guide your self-assessment.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Will your next phase of business get the absolute best business leader?Many entrepreneurs, especially women, to struggle with running their business "full throttle": a failure to confront their own mindset, positioning, and self-leadership. If you’re tired of tactical advice and are ready for the core truth of sustainable growth, this is the episode that will burn in your brain. It’s time to stop mimicking others and embrace your own unique, innovative approach.The Critical Gap: Why a solid plan and budget are useless without addressing your leadership mindset and internal barriers.Stop Mimicking: Get permission to shatter assumptions and lead your business in a way that aligns with your natural self.Ready for 2026: Focused questions to help you confront what needs to change to achieve a breakthrough year.FREEDownload the Leveled Up Leader worksheet here to guide your self-assessment.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

October is the critical time to make key decisions for the new year, ensuring you hit the ground running on January 2nd. Stop being the bottleneck in your own business!Key Takeaways You'll Boss Up With:October is for Decisions, Not Action: Before the holidays take over, carve out protected time to define your choices for 2026.The Data Dive: Audit your data points from 2025 (Google Analytics, CRM, vendor reports, employee feedback) to make fact-based decisions.The 2026 Budget Sketch: You can outline your budget now! Get it 80% complete in October and finalize the concrete numbers in late December.Audit Your Year: Answer two critical questions:What worked in 2025? (e.g., a key hire, a successful pivot, an improvement in your personal schedule).What didn't work? (e.g., constant scheduling conflicts, a failed product/service).AUTOMAGIC SUMMIT (Free!): October 21st-23rd, a virtual summit for coaches and service providers. Lindsey is training on automating reviews!Sign up using this affiliate link: https://coaching.marcirossi.com/tr/2/8199545/11405646014/38123892/372643432b9a07ea7b78488d0e95187407de85ab7SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

A can't-miss, live wire interview with burnout coach and multi-business owner Ellyn Schinke about the real causes of entrepreneurial burnout.Ellyn shares how she burned out repeatedly, despite loving her work, and outlines the essential safeguards needed to protect your business and well-being. We challenge common myths like "hustle culture", obsession with high-ticket pricing, inflexible formulas to success and how deep values are your true defense against exhaustion.Plus Ellyn's AI, automation and productivity hacks that are game changing adds to a growing business.Join Ellyn for her FREE upcoming Burnout Proof Your Coaching Business Summit on October 13-17, 2025: https://www.coachellyn.com/summitFind Ellyn atWebsite: https://coachellyn.com/Community: https://www.coachellyn.com/communityNotion Template: https://www.coachellyn.com/notionBurnout-Proof Business: https://www.coachellyn.com/bpb YouTube: https://www.youtube.com/channel/UCb4Tu9qz1phbTogtWYeyAAQPodcast: https://www.coachellyn.com/burnout-podcastLindsey's Stuff:SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Recapping six years of highs and lows of being a full-time business owner and marketing service provider since 2019. Lessons learned, real talk advice and what is getting the priority for growth at Lindsey Wagnon Marketing.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com