Rocky Mountain Marketing

In this episode of Rocky Mountain Marketing, I sit down with video production expert Luria Petrucci to demystify the world of video tech and help you create a professional home studio setup. Luria, a Podcast Hall of Fame inductee with 18 years of experience, has helped industry giants like Amy Porterfield and Michael Hyatt build their video empires. Now, she's here to share her wisdom with you!In this eye-opening conversation, you'll discover:Why video is crucial for building genuine connections with your audienceThe three levels of video production and which one is right for youSimple lighting tricks to make you look like a pro on cameraHow to choose the right software for your video needsThe power of a "set it and forget it" studio setupPlus, Luria reveals her game-changing course that simplifies the entire process of creating a home video studio. Whether you're a seasoned content creator or a camera-shy beginner, this episode will give you the confidence and tools to start leveraging video in your business. Don't let fear hold you back any longer – it's time to step into the spotlight and make your mark!00:00:00 - Introduction and Luria's background00:04:30 - The power of video in building connections00:09:15 - Simplifying video tech for beginners00:15:45 - Lighting tips for a professional look00:21:30 - Choosing the right video production software00:27:00 - Creating a "set it and forget it" studio setup00:32:15 - Overcoming camera shyness and fear00:37:45 - Luria's new course and final thoughtsReady to transform your video presence? Tune in now and learn how to create professional-looking videos that will captivate your audience and grow your business.Visit Luria Petrucci’'s social media pages:Facebook: https://www.facebook.com/luriapersonal/ Youtube: https://www.youtube.com/livestreamingprosLinkedIn: https://www.linkedin.com/in/luriapetrucci/Instagram: https://www.instagram.com/luriapetrucciLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoproduction #livestreaming #facebooklive #youtubelive #youtubestrategy

Are you an entrepreneur who feels like you're constantly hitting a wall with your business growth? You're not alone. Many of us are unknowingly sabotaging our own success, especially when it comes to money.In this eye-opening episode, I sit down with Becky Clabaugh, a transformational coach with over 30 years of experience. Becky reveals the hidden barriers that keep entrepreneurs from reaching their full potential and shares powerful insights on how to overcome them.Here's what you'll discover in our conversation:The six "bugaboos" that secretly derail your financial successHow your childhood experiences shape your current money mindsetWhy regulating your nervous system is crucial for business growthPractical strategies to shift your relationship with moneyThe importance of community and connection in overcoming financial obstaclesWhether you're struggling with undercharging, overspending, or simply feeling stuck, this episode will give you the tools to break free from self-imposed limitations and create the thriving business you deserve.Don't let your subconscious hold you back any longer. Tune in now and start your journey towards financial empowerment and business success!00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley00:00:30 Meet Becky Clabaugh: Unlocking Entrepreneurial Success00:04:09 Understanding the Nervous System's Impact on Money Habits00:08:19 Exploring the Six Money Bugaboos00:22:46 Overcoming Money Bugaboos and Achieving Financial Sustainability Visit Becky Clabaugh's social media pages:Website: https://beckyclabaugh.com/LinkedIn: https://www.linkedin.com/in/beckyclabaugh/Instagram: https://www.instagram.com/becky_clabaugh_coaching/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#moneymindset #businessgrowth #moneymindsetcoach #moneypodcast #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #beckyclabaugh #business #katiebrinkley #marketing #denverbusiness

Are you confident your social media strategies are on the right side of the law? The Federal Trade Commission (FTC) has just unveiled new regulations that could shake up your online presence. These rules target authenticity in social media, and non-compliance could result in serious penalties.In this episode of Rocky Mountain Marketing Quickcast, we're diving into these crucial FTC regulations and what they mean for your business online. As your go-to source for actionable advice in digital marketing, I'm here to break down:1. The specifics of the new FTC rules and why they matterHow these regulations impact reviews, endorsements, and influencer partnerships2. Practical steps to ensure your marketing strategies remain compliant3. The potential consequences of non-compliance (including hefty fines)4. Why embracing these changes can actually boost your brand's reputationDid you know that 93% of consumers say online reviews influence their purchasing decisions? With stakes this high, it's essential to understand how to navigate these new guidelines ethically and effectively.Whether you're a seasoned marketer or a business owner new to the digital landscape, this episode will equip you with the knowledge to adapt your strategies and stay ahead of the curve. Don't let these new regulations catch you off guard – tune in now to protect your business and build trust with your audience.00:00:00FTC's New Social Media Rules: What Marketers Need to Know00:01:56Understanding the Impact of FTC's New Guidelines on Digital Marketing00:04:15The Importance of Authentic Reviews and Consumer Trust in Digital Marketing00:06:30Influencer Marketing and Disclosure Requirements Under New FTC Rules00:08:20Practical Steps for Compliance with FTC's New Social Media Regulations00:10:30Embracing Transparency and Authenticity in Digital Marketing StrategiesLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ftcregulations #socialmediaethics #authenticity #influencermarketing #branding #podcast #entrepreneurlife #socialmediastrategy

Are you ready to revolutionize your influence and skyrocket your entrepreneurial success? Video podcasting might just be the game-changer you've been searching for.In this episode, I sit down with Joie Gharrity, a Hollywood veteran turned digital media mogul, to explore how video podcasting can transform your brand and amplify your reach. With over 20 years of experience in the entertainment industry, Joie shares her journey of building the Superstar Women Entrepreneurs network and reveals why video content is the secret sauce for modern entrepreneurs.Here's what you'll discover in this power-packed conversation:1. Why video podcasting outperforms other forms of content in building influence2. The importance of collaboration and community in growing your brand3. How to leverage your authentic self to create meaningful connections with your audience4. Strategies for repurposing your video content across multiple platforms5. The future of digital media and why now is the time to stake your claimWhether you're a seasoned business owner or just starting out, this episode will inspire you to step into the spotlight and harness the power of video podcasting. Don't miss out on this opportunity to learn from a true industry innovator.Ready to elevate your entrepreneurial game? Tune in now and discover how you can become the superstar of your niche!00:00:00 The Power of Video Podcasting for Influence00:00:41 Introducing Joey Garrity and Her Entrepreneurial Journey00:02:41 From Hollywood to Entrepreneurship: Joey's Inspiration00:05:30 Building a Media Empire for Entrepreneurs00:09:48 The Impact of Video Podcasting on Influence and Earning Power00:11:37 The Importance of Face Recognition in Building Influence00:16:34 Understanding Influence vs. Being an Influencer00:20:11 Future Plans and Industry Predictions00:22:48 Getting Started and Overcoming Technology Barriers00:23:35 Virtual Swag Bag and Closing ThoughtsVisit Joie Gharrity's social media pages:Website: https://joieg113.com/LinkedIn: https://www.linkedin.com/in/joiegharrity/Facebook: https://www.facebook.com/JoieG113/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videopodcast #videocontent #hollywood #networking #influencer #mindset #finance #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #joiegharrity #branding #katiebrinkley #marketing #superstar

Are you a solopreneur or small business owner struggling to keep up with the demands of social media marketing? Feeling overwhelmed by the constant need to create content, analyze data, and stay ahead of the competition? This video is for you.We'll dive into the game-changing features of Metricool, a powerful social media management tool that can revolutionize your approach to social media marketing. With Metricool, you'll gain access to a suite of intuitive tools that streamline your workflow, save you time, and help you craft a strategic, data-driven social media presence.Here's what you can expect to learn from this episode:Seamless integration with Google Drive and Canva, allowing you to upload and schedule content effortlessly.Comprehensive analytics to track your performance, monitor competitors, and identify winning strategies.Scheduling capabilities that enable you to plan and publish content consistently across multiple platforms.Time-saving features that free up your schedule, so you can focus on running your business.Whether you're a seasoned entrepreneur or just starting out, this video will equip you with the tools and insights to leverage Metricool and take your social media marketing to new heights. Say goodbye to the overwhelm and hello to a streamlined, strategic approach that drives real results.00:00:22 The Power of Metricool in Social Media Management00:04:31 Strategic Social Media Posting with Less Frequency00:06:46 Call to Action for Audience EngagementLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Metricool #ContentCreation #Strategy #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners

Tired of struggling to make ends meet as a freelancer or solopreneur? Discover the secrets to unlocking financial freedom and transforming your income potential.In this video, we sit down with Austin L. Church, author of "Free Money," to uncover powerful strategies for pricing your services confidently and sustainably. Whether you're a seasoned freelancer or just starting your entrepreneurial journey, you'll gain invaluable insights to break free from the cycle of undercharging and overworking.Here's what you can expect to learn from this insightful episode:Calculate your "survival rate" – the minimum hourly rate you need to avoid financial trouble and keep your business afloat.Determine your "dream rate" – the rate that allows you to thrive, not just survive, and achieve your financial goals.Shift from hourly billing to fixed-price projects to increase your earning potential and eliminate client pushback on rates.Position your pricing for maximum impact by anchoring it to the outcomes and value you deliver for clients.Overcome limiting beliefs around charging premium rates and confidently command the fees you deserve.With Austin's wealth of experience as an agency owner turned business coach, you'll gain a fresh perspective on pricing, mindset, and the path to sustainable success as a freelancer or solopreneur.Don't miss this opportunity to unlock your true earning potential and achieve the financial freedom you've been craving!00:00:00 Dreaming of Free Money00:02:50 Transition from Agency Owner to Business Coach00:06:29 Navigating Career Crossroads00:09:20 The Struggle of Balancing Work and Life as a Freelancer00:11:09 Recognizing and Addressing Burnout00:13:44 Impact of Pricing on Workload and Burnout00:14:20 Strategies for Sustainable Business Growth00:19:33 Setting Your Pricing Structure00:25:10 Impact of Free Money on Pricing Structures00:26:00 Building Confidence in Pricing00:27:12 Empowering Others Through a Process00:27:40 Connecting with the Author Visit Austin Church's social media pages:Website: https://www.austinlchurch.com/LinkedIn: https://www.linkedin.com/in/austinlchurchLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#freelancerpricing #solopreneur #income #financialfreedomforfreelancers #howtopricefreelanceservices, #freelanceratecalculator #valuebasedpricingforfreelancers #mindset #finance #businesspodcast #careerpodcast #selfworth #confidence #entrepreneur #ceo #smallbusinessowner #austinchurch #freemoney #katiebrinkley #digitalcreator #contentcreation

Have you ever found yourself chasing perfection, only to realize that imperfections often make something truly special? In this week's Rocky Mountain Marketing Quick Cast, I share a heartfelt story about baking my daughter's birthday cake and the valuable lesson of embracing flaws. I'll delve into how this lesson applies to business success, emphasizing the importance of authenticity in business growth and social media.Join me as I discuss the power of letting go of perfectionism, especially for entrepreneurs striving to deliver the perfect product, service, or marketing strategy. Learn how embracing customer feedback and showing your true self can build trust and create a deeper connection with your audience.Tune in for actionable tips on overcoming the paralysis of perfectionism, fostering a creative team culture, and leveraging your unique imperfections to stand out in the digital landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#perfection #imperfect #justdoit #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners

In a digital landscape where authenticity reigns supreme, video testimonials have emerged as a powerful tool for building trust and credibility. This episode of Rocky Mountain Marketing features Tracy Phillips, a video expert with over two decades of experience in documentary filmmaking and online marketing. Together, we explore the transformative impact of video testimonials on your business and brand.Why video testimonials matter now more than ever:- Authenticity in a world of AI-generated content- Building trust through real human experiences- Overcoming the limitations of written reviewsThe Art of Crafting Compelling Video TestimonialsTracy shares her expertise on creating impactful video testimonials that resonate with your audience:- The ideal length for maximum impact- Strategies for making participants comfortable on camera- The power of asking the right questionsOptimizing Your Video TestimonialsLearn how to leverage your video testimonials for maximum impact:- Strategic placement on your website- Incorporating testimonials into your social media strategy- Creating compilation reels for a powerful first impressionKey takeaways:1. The importance of making your clients the heroes of their stories2. How video testimonials can significantly increase website engagement3. Tips for overcoming common challenges in obtaining video testimonialsThis episode is packed with actionable advice for entrepreneurs and marketers looking to harness the power of video testimonials. Whether you're just starting out or looking to refine your existing strategy, Tracy's insights will help you create authentic, compelling content that resonates with your audience and drives results.Ready to revolutionize your marketing approach with video testimonials? Tune in now and discover how to build trust, credibility, and connection with your audience through the power of authentic video content!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Tracy Phillips' social media pages:Website: https://www.testimagical.com/Instagram: https://www.instagram.com/testimagical/Facebook: https://www.facebook.com/testimagical/LinkedIn: https://www.linkedin.com/in/tracy-phillips-538125b1/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#VideoTestimonials #CustomerTestimonials #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications #Testimagical #TracyPhillips