Rocky Mountain Marketing

Are you confident your social media strategies are on the right side of the law? The Federal Trade Commission (FTC) has just unveiled new regulations that could shake up your online presence. These rules target authenticity in social media, and non-compliance could result in serious penalties.In this episode of Rocky Mountain Marketing Quickcast, we're diving into these crucial FTC regulations and what they mean for your business online. As your go-to source for actionable advice in digital marketing, I'm here to break down:1. The specifics of the new FTC rules and why they matterHow these regulations impact reviews, endorsements, and influencer partnerships2. Practical steps to ensure your marketing strategies remain compliant3. The potential consequences of non-compliance (including hefty fines)4. Why embracing these changes can actually boost your brand's reputationDid you know that 93% of consumers say online reviews influence their purchasing decisions? With stakes this high, it's essential to understand how to navigate these new guidelines ethically and effectively.Whether you're a seasoned marketer or a business owner new to the digital landscape, this episode will equip you with the knowledge to adapt your strategies and stay ahead of the curve. Don't let these new regulations catch you off guard – tune in now to protect your business and build trust with your audience.00:00:00FTC's New Social Media Rules: What Marketers Need to Know00:01:56Understanding the Impact of FTC's New Guidelines on Digital Marketing00:04:15The Importance of Authentic Reviews and Consumer Trust in Digital Marketing00:06:30Influencer Marketing and Disclosure Requirements Under New FTC Rules00:08:20Practical Steps for Compliance with FTC's New Social Media Regulations00:10:30Embracing Transparency and Authenticity in Digital Marketing StrategiesLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ftcregulations #socialmediaethics #authenticity #influencermarketing #branding #podcast #entrepreneurlife #socialmediastrategy

Are you ready to revolutionize your influence and skyrocket your entrepreneurial success? Video podcasting might just be the game-changer you've been searching for.In this episode, I sit down with Joie Gharrity, a Hollywood veteran turned digital media mogul, to explore how video podcasting can transform your brand and amplify your reach. With over 20 years of experience in the entertainment industry, Joie shares her journey of building the Superstar Women Entrepreneurs network and reveals why video content is the secret sauce for modern entrepreneurs.Here's what you'll discover in this power-packed conversation:1. Why video podcasting outperforms other forms of content in building influence2. The importance of collaboration and community in growing your brand3. How to leverage your authentic self to create meaningful connections with your audience4. Strategies for repurposing your video content across multiple platforms5. The future of digital media and why now is the time to stake your claimWhether you're a seasoned business owner or just starting out, this episode will inspire you to step into the spotlight and harness the power of video podcasting. Don't miss out on this opportunity to learn from a true industry innovator.Ready to elevate your entrepreneurial game? Tune in now and discover how you can become the superstar of your niche!00:00:00 The Power of Video Podcasting for Influence00:00:41 Introducing Joey Garrity and Her Entrepreneurial Journey00:02:41 From Hollywood to Entrepreneurship: Joey's Inspiration00:05:30 Building a Media Empire for Entrepreneurs00:09:48 The Impact of Video Podcasting on Influence and Earning Power00:11:37 The Importance of Face Recognition in Building Influence00:16:34 Understanding Influence vs. Being an Influencer00:20:11 Future Plans and Industry Predictions00:22:48 Getting Started and Overcoming Technology Barriers00:23:35 Virtual Swag Bag and Closing ThoughtsVisit Joie Gharrity's social media pages:Website: https://joieg113.com/LinkedIn: https://www.linkedin.com/in/joiegharrity/Facebook: https://www.facebook.com/JoieG113/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videopodcast #videocontent #hollywood #networking #influencer #mindset #finance #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #joiegharrity #branding #katiebrinkley #marketing #superstar

Are you a solopreneur or small business owner struggling to keep up with the demands of social media marketing? Feeling overwhelmed by the constant need to create content, analyze data, and stay ahead of the competition? This video is for you.We'll dive into the game-changing features of Metricool, a powerful social media management tool that can revolutionize your approach to social media marketing. With Metricool, you'll gain access to a suite of intuitive tools that streamline your workflow, save you time, and help you craft a strategic, data-driven social media presence.Here's what you can expect to learn from this episode:Seamless integration with Google Drive and Canva, allowing you to upload and schedule content effortlessly.Comprehensive analytics to track your performance, monitor competitors, and identify winning strategies.Scheduling capabilities that enable you to plan and publish content consistently across multiple platforms.Time-saving features that free up your schedule, so you can focus on running your business.Whether you're a seasoned entrepreneur or just starting out, this video will equip you with the tools and insights to leverage Metricool and take your social media marketing to new heights. Say goodbye to the overwhelm and hello to a streamlined, strategic approach that drives real results.00:00:22 The Power of Metricool in Social Media Management00:04:31 Strategic Social Media Posting with Less Frequency00:06:46 Call to Action for Audience EngagementLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Metricool #ContentCreation #Strategy #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners

Tired of struggling to make ends meet as a freelancer or solopreneur? Discover the secrets to unlocking financial freedom and transforming your income potential.In this video, we sit down with Austin L. Church, author of "Free Money," to uncover powerful strategies for pricing your services confidently and sustainably. Whether you're a seasoned freelancer or just starting your entrepreneurial journey, you'll gain invaluable insights to break free from the cycle of undercharging and overworking.Here's what you can expect to learn from this insightful episode:Calculate your "survival rate" – the minimum hourly rate you need to avoid financial trouble and keep your business afloat.Determine your "dream rate" – the rate that allows you to thrive, not just survive, and achieve your financial goals.Shift from hourly billing to fixed-price projects to increase your earning potential and eliminate client pushback on rates.Position your pricing for maximum impact by anchoring it to the outcomes and value you deliver for clients.Overcome limiting beliefs around charging premium rates and confidently command the fees you deserve.With Austin's wealth of experience as an agency owner turned business coach, you'll gain a fresh perspective on pricing, mindset, and the path to sustainable success as a freelancer or solopreneur.Don't miss this opportunity to unlock your true earning potential and achieve the financial freedom you've been craving!00:00:00 Dreaming of Free Money00:02:50 Transition from Agency Owner to Business Coach00:06:29 Navigating Career Crossroads00:09:20 The Struggle of Balancing Work and Life as a Freelancer00:11:09 Recognizing and Addressing Burnout00:13:44 Impact of Pricing on Workload and Burnout00:14:20 Strategies for Sustainable Business Growth00:19:33 Setting Your Pricing Structure00:25:10 Impact of Free Money on Pricing Structures00:26:00 Building Confidence in Pricing00:27:12 Empowering Others Through a Process00:27:40 Connecting with the Author Visit Austin Church's social media pages:Website: https://www.austinlchurch.com/LinkedIn: https://www.linkedin.com/in/austinlchurchLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#freelancerpricing #solopreneur #income #financialfreedomforfreelancers #howtopricefreelanceservices, #freelanceratecalculator #valuebasedpricingforfreelancers #mindset #finance #businesspodcast #careerpodcast #selfworth #confidence #entrepreneur #ceo #smallbusinessowner #austinchurch #freemoney #katiebrinkley #digitalcreator #contentcreation

Have you ever found yourself chasing perfection, only to realize that imperfections often make something truly special? In this week's Rocky Mountain Marketing Quick Cast, I share a heartfelt story about baking my daughter's birthday cake and the valuable lesson of embracing flaws. I'll delve into how this lesson applies to business success, emphasizing the importance of authenticity in business growth and social media.Join me as I discuss the power of letting go of perfectionism, especially for entrepreneurs striving to deliver the perfect product, service, or marketing strategy. Learn how embracing customer feedback and showing your true self can build trust and create a deeper connection with your audience.Tune in for actionable tips on overcoming the paralysis of perfectionism, fostering a creative team culture, and leveraging your unique imperfections to stand out in the digital landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#perfection #imperfect #justdoit #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners

In a digital landscape where authenticity reigns supreme, video testimonials have emerged as a powerful tool for building trust and credibility. This episode of Rocky Mountain Marketing features Tracy Phillips, a video expert with over two decades of experience in documentary filmmaking and online marketing. Together, we explore the transformative impact of video testimonials on your business and brand.Why video testimonials matter now more than ever:- Authenticity in a world of AI-generated content- Building trust through real human experiences- Overcoming the limitations of written reviewsThe Art of Crafting Compelling Video TestimonialsTracy shares her expertise on creating impactful video testimonials that resonate with your audience:- The ideal length for maximum impact- Strategies for making participants comfortable on camera- The power of asking the right questionsOptimizing Your Video TestimonialsLearn how to leverage your video testimonials for maximum impact:- Strategic placement on your website- Incorporating testimonials into your social media strategy- Creating compilation reels for a powerful first impressionKey takeaways:1. The importance of making your clients the heroes of their stories2. How video testimonials can significantly increase website engagement3. Tips for overcoming common challenges in obtaining video testimonialsThis episode is packed with actionable advice for entrepreneurs and marketers looking to harness the power of video testimonials. Whether you're just starting out or looking to refine your existing strategy, Tracy's insights will help you create authentic, compelling content that resonates with your audience and drives results.Ready to revolutionize your marketing approach with video testimonials? Tune in now and discover how to build trust, credibility, and connection with your audience through the power of authentic video content!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Tracy Phillips' social media pages:Website: https://www.testimagical.com/Instagram: https://www.instagram.com/testimagical/Facebook: https://www.facebook.com/testimagical/LinkedIn: https://www.linkedin.com/in/tracy-phillips-538125b1/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#VideoTestimonials #CustomerTestimonials #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications #Testimagical #TracyPhillips

In this episode of Rocky Mountain Marketing QuickCast, I share the latest update on Instagram carousel. The new Instagram carousel update allows up to 20 photos or videos in a single carousel post. I talked about the pros, cons, and best practices for leveraging this new feature, including tips on creative storytelling, engagement strategies, and content curation. Learn how to maximize your Instagram impact, keep your audience engaged, and navigate the challenges of this exciting update. Don't miss out on actionable advice to elevate your social media strategy!00:00 Introduction to Maximizing Instagram Impact00:39 Overview of Instagram's New Carousel Update01:41 Advantages of the 20-Frame Carousel04:27 Potential Downsides and Considerations06:05 Best Practices for Effective Carousel Posts09:32 Final Tips and Conclusion10:00 Closing Remarks and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #SocialMediaAnalysis #CarouselUpdate #InstagramUpdate #ContentCreation #ContentStrategy #Engagement #IncreaseReach #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications #CEO #DenverBusiness

In this episode of Rocky Mountain Marketing, I discussed the importance of working smarter, not harder, in achieving business goals. Joined by guest Bri Seeley, a TEDx speaker and successful female entrepreneur, they delve into strategies for creating multiple revenue streams, especially for female entrepreneurs who are already overworking. They also talk about the significance of resetting business strategies and focusing on what's effective to propel business growth. Bri shares her experience of launching new revenue streams, the success of her mastermind program, and practical advice on identifying and implementing cost-effective business solutions. The episode emphasizes the need for a strategic approach in scaling a business and highlights real-life success stories from Brie's clients.00:00 Introduction to Smart Work for Female Entrepreneurs00:22 Welcome to Rocky Mountain Marketing00:52 The Importance of Multiple Revenue Streams01:52 Introducing Brie Seely: Changing the Game for Female Entrepreneurs02:37 Brie's Mastermind and Revenue Stream Strategies00:00 Working Smarter, Not Harder11:40 Celebrating Milestones and Achievements13:09 The Value of Paid vs. Free Offerings17:56 The Importance of Fresh Perspectives in Business21:59 Launching Multiple Revenue Streams26:44 Conclusion and Final ThoughtsLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Bri Seeley’s social media pages:Website: https://briseeley.com/Instagram: https://www.instagram.com/briseeley/Facebook: https://www.facebook.com/bri.seeleyLinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#briseeley #multipleincomestreams #businessgrowth #scalingyourbusiness #scaling #business #podcast #businesspodcast #entrepreneur #katiebrinkley #passiveincome #mastermind #capacity #paidproduct #freeproduct #sales #socialmediasales #incomegenerating #rockymountainmarketing

In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.Here’s what you’ll learn in this episode:- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.- How to establish your own KPI's through competitive benchmarking.- Key Instagram metrics crucial for competitor analysis, including followers, engagement, audience growth, publishing behavior, and top posts.- How to find and analyze direct, indirect, and emerging competitors.- Tools that can help you track competitors’ performance, such as Metricool and Sprout Social.- How to identify gaps in your content strategy by analyzing competitors' strengths and weaknesses.Join Katie as I share actionable tips to help you refine your Instagram strategy and stand out in a crowded market.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramStrategy #SocialMediaAnalysis #CompetitorAnalysis #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications