Rocket Fuel: Youth Marketing
Retro Rocket Fuel: Our Favourite Episodes
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.
Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.
Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.
And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’
Welcome to Retro Rocket Fuel.
Follow James @JamesErskine (twitter.com/jameserskine)
Connect with James on LinkedIn (linkedin.com/in/jameserskine)
Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
Connect with Daniel on LinkedIn: inkedin.com/in/danieljohncollins
Connect with Sophie on LinkedIn: linkedin.com/in/sophiethirlwell
Connect with Georgia on LinkedIn: linkedin.com/in/georgia-henry-61955318a