Rocket Fuel: Youth Marketing

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.

Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).

He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.

This is Rocket Fuel.