Revenue Accelerator

In this episode of the Revenue Accelerator Podcast, we have invited Ryann Dowdy. Randy has 15 years of corporate sales experience and is now an entrepreneur. She's passionate about transforming people's perceptions of sales, empowering business owners and salespeople, and giving potential clients an authentic sales experience. Today, Ryann shares her powerful ideas about sales and how someone could learn to embrace the sales culture wholeheartedly, disregarding the negative feeling associated with deals.

About the Guest

[01:02]

Ryann began her sales career and immediately realized that PR and sales were remarkably similar, except that sales paid a commission when someone answered yes. She started selling radio advertising at the age of 21 and worked her way up the sales ladder, from individual contributor to regional sales trainer to national sales trainer to Channel Sales Manager before retiring as the Director of Sales for a digital marketing firm.

Negativity on Sales

[02:45]

Why do so many people despise sales? Or, alternatively, what exactly is it that we're afraid of? It arises from the fact that we've all been sold something that didn't seem right. To make a long story short, we've developed this odd perception about sales. Some of our feelings about sales stem from how we were sold.

Be Appreciative Of The Success of Others

[06:47]

How do we escape the comparison trap? We must learn to applaud others. When we can get to that space where we are cheering people on, it changes the entire comparison trap because we no longer ask why they have something that we don't. There is enough for everyone, and we genuinely need to make that mental change. 

The Barriers to Six to Seven Figure Revenues

[15:24]

The most significant mindset barrier in sales is the bottleneck issue on the trip from six to seven; it's typically the final item on people's to-do list. That is what keeps us there: the desire to preserve control and do everything in the conviction that your clients will only buy from you. We're unwilling to let go, we're opposed to outsourcing, or there's this false narrative that it's not going to work if it's not you; nobody will want to buy from anyone else. As a result, we find ourselves hesitating and waiting.

Transactional vs. Relationship Marketing

[24:36]

It's all about connecting on a human level. However, are your clients satisfied? Are their needs met? These are the questions that must be asked. You must question yourself: Is this what you desire? Nobody but you is judging you. There's this external thing where we believe we're constantly comparing ourselves to the person we could be. However, if we continue to do so, we will always fall short or continue to compare ourselves to someone else. It's just a matter of being present, being in the moment, and taking pleasure in the process.

Nuggets of Wisdom

[28:41]

The only people you must answer at the end of the day are yourself and your higher power, whatever that may be for you—and taking full ownership of it. We'd be more successful at being honest with ourselves and knowing what we want if we looked inwards at ourselves and our Creator and how and why we were created. When you're in that position of power, you're not afraid to send that message, reach out to that person, follow up, write that article, and do all of those revenue-generating activities because nothing is frightening when you're fully aligned.

https://www.linkedin.com/in/ryanndowdy/