Revenue Accelerator


Revenue Accelerator with Michael DeLon

Season 2022, Ep. 113

In this episode of the Revenue Accelerator Podcast, our guest is Michael Delon. He is the president of Paperback Expert, which helps business owners publish a book that positions them as experts in their field. Business owners seek Michael to clarify their brand strategies, make them bestselling authors, and set up their profitable podcast. They use their Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Since 2013, Michael has worked with business owners across the United States and internationally to establish and market their credibility.

The Common Struggle for Business Owners 


Business owners struggle with marketing because there are so many shiny objects, and they get confused and stagnate. Michael helps these business owners clarify their brand strategies. He shares that there is a reason for what you do if you have a story. When that story is told properly, it sets you apart from everybody else.

What does credibility have to do with branding?


Credibility is what people have to know about your brand to like and trust you. What happens in marketing can happen in the minds of your audience, and it’s how they think about you.

Positioning your Brand and Credibility in the Marketplace 


It starts with your clear branding and story. Everywhere Michael goes, he tells his story of escaping prison and being a foster parent. He knows that somebody is going to connect with his stories. He says that understanding his whole story is the seed that has grown into his company, the Paperback Expert. 

What is Marketing? 


What makes you choose one restaurant over the other three that offer the same type of food? It’s the experience. It’s the people around you. They’re going to buy you much more than they are whatever you do. Marketing is everything you do to gain and retain a client. 

Tug of War 


There is a tug of war that we all fight with. One is time vs. money. Time is the commodity when resources are running out. When you help a business owner save some time, they’re going to give you their money because that’s a valuable resource that can’t be replaced. The other tug of war is intellect vs. emotion. 

Offering Micro-trainings 


Michael sends out a daily email to his list. He wants people to know, like, and trust him. He stays in touch with that list and sends out daily emails. Doing that lets him position himself in the minds of his clients regularly. When you start offering those regularly to your list who listen to you every day, you’re going to convert those people who are on your database.

How to Draw People to You 


It’s a lot like the ocean to walk go to the beach, you look at the ocean, and there are waves and currents. The consistency of who you are, how you show up, and what you say is the current of your credibility. That’s what’s going to draw people to you

Michael’s Final Advice 


Be yourself. Find out your story. Tell your story. Be you because that’s who people really want to know, and tell your story because it is essential.

Learn more about Michael Delon:



More Episodes


Revenue Accelerator with Christine McAlister

Season 2022, Ep. 310
In this episode, our guest is the Queen of Podcast Guesting, Christine McAlister. Christine is a media coach and strategist, passionate about helping impact-driven entrepreneurs attract their next-level clients by being value-driven podcast guests. She’s generated six figures for herself and has helped people do the same for themselves. She is recognized as the best in the world at podcast guesting by seven-figure founders like John Lee Dumas and Dana Wilde. Today, Christine will talk about podcast guesting, how to start a podcast, and how you can monetize your podcast and connect with people.Christine’s Purpose[01:55]Christine tends to attract people who are very heart-centered and mission-driven. She loves to do the work where she helps people own their greatness. Her business is in honor of her late daughter. Christine’s working on a mission to elevate consciousness by helping important voices become heard.Podcast Guesting[03:55]Christine says that no one likes being used. Being a podcast guest is about understanding your story, which not only empowers you. The host wants to create a relationship with you, which facilitates opportunities.How Podcasting Connects People[09:58]Christine finds that when it is an energetic personality fit, people become huge cheerleaders for each other. People will bring you into their masterminds or each other’s high-level programs. She thinks it is because they do not offer that service. Many people get invited into exclusive masterminds that are not advertised anywhere. They get invited if they are a perfect fit or have what they need from each other.Vulnerability[17:58]What Christine finds fascinating is that even people earning more than her are often reluctant to share vulnerably. In her case, Christine decided to start her business for the reason that requires vulnerability. People buy from people they want to be in the room. You just need to connect with people. Podcasting is a leveraged way to do it. But one should look at the main pillars for the person who wants to guest in a podcast.Create Tangible Offers[21:43]You want to offer one thing that is very tangible to the guest. You must offer one clear, free call to action at the end of each episode that created podcast offers alignment. One that makes some sense between the conversation.Connecting with a Podcast Guest from the Internet[24:35]A guest is essentially still a stranger on the internet to the audience. The psychological safety required with a stranger on the internet is like getting a first tattoo. But in that moment of your first tattoo, you will have this perception of being on a pedestal because the guest was on a podcast. If you allow the audience to create to access something that they want that doesn’t require getting over fear and that allows them to dip their toe in rather than like those skinny dipping with you, then you’re creating a much wider net because the number of people who will take you up on that.Checklist for High-Achievers[30:55]Christine’s checklist is a podcast testing checklist. It is meant to summarize and give you everything that you need to know about podcasting. You can simply grab it for free at more about Christine McAlister:

Revenue Accelerator with Donna Ashton

Season 2022, Ep. 302
In this episode of the Revenue Accelerator Podcast, we have invited Donna Ashton. She is an expert when it comes to online courses. Working for over 12 years in the field, she has encountered and helped various entrepreneurs and CEOs through her programs, and she was able to help them be successful. In this episode, Donna shares some tips on how to handle your clients and how to create a course or program for them.Working in a Leverage Space[01:30]There will be a time that you’ll need to change your strategies after hitting your initial goals. Donna helps her clients to expand even more from what they’ve already achieved by establishing a more leveraged program and model. Business will be studied to determine what strategies are working and what should be done to improve for better results.How Donna Helps to Get Better Results[04:11]Donna offers a premium course, which is a hybrid program that is a combination of modules and coaching. Clients will read and study the modules and contact her for concerns and clarifications.[07:39]Most people get into business because they want to work at their own time and convenience. They want to have freedom and be their own boss. Donna teaches her clients to bring work and life balance in their lives.[11:40]Donna incorporates the issues that her clients face into her content. This guarantees that she can provide a solution and assist her clients.Undoing the Perpetual Hustling Modality[14:10]The transition from working corporate to establishing a business makes you think that you are still required to work for at least 8 hours. In reality, you don’t have to work that hard, especially if you’re already done with the things you have to work on. According to Donna, the pandemic may have possibly helped them realize that a 1 hour meeting can just be done within 20 minutes.Working Goals[19:39]Instead of just focusing on the sales, you must also focus on how you can solve your clients' problems. Focus on bringing results to them. If you’re helping people to get results, this will reflect positively on you and may lead to getting better sales.Indicators to Revamp and Create a New Course[22:48]It is important to have an established business. In doing courses or programs, you can update your course from time to time. This ensures that the lessons are still useful to the clients, and this helps the clients be updated on what they should do next.Conclusion[27:03]You must try and update everything first before deciding to throw it all away and start from scratch in your business. You should also do group engagement sometimes as it helps get some insights from various people.Get a free Simplify & Scale Template from Donna Ashton here:

Revenue Accelerator with Samantha Riley

Season 2022, Ep. 217
In this episode of the Revenue Accelerator Podcast, we have invited Samantha Riley. She is a bestselling author, speaker, and host of the Influence by Design podcast. Samantha has judged the Stevie Awards and has built various businesses over the last two decades, including her first seven-figure business. Samantha collaborates with specialists to help people create their enterprises in a way that is indeed linked with living their life by design, Today, she talks about her techniques that are effectively helping clients achieve success in personal and business ventures.Relationships in Life by Design[01:44]The importance of relationships in achieving success cannot be overstated. We have business in our lives all of the time, and we need to be surrounded by the right people; we need an inner circle, collaboration partners, and the same in our personal lives. We need an internal group that is always there for us.The Guest[06:31]Samantha ran a dancing studio for 20 years while running retail establishments and raising three children. Running three different brick-and-mortar enterprises, two of which would operate during the day and one would work at night. She realized she had reached a point where she appeared to have lost everything.The Keep Principle[13:18]The keep notion is broken into four distinct portions, which become apparent when mentally dumping everything onto paper. Knowledge comes first, then skill, experience, and lastly, excitement. These may not appear to be business-related, but they are since they contain multiple stories, metaphors, and lessons.Perfect Timing[15:47]Samantha proposes selecting the optimal period for your company's life cycle, similar to childbirth. While many individuals like to work from the bottom up, she has discovered that this takes significantly longer since you require more structured business training when you have lesser sales.Critical Factors for an Effective Online Course[18:09] For an online course to be highly effective, three elements must be present: Your content or the course component; Your coaching section, which is your Q and A; A community, which may be Facebook groups or workshops.Iteration[21:41]Samantha prefers a monthly recurring income model in which customers come in, and she coaches them through each iteration of the course in real-time. That is the brand-new content that will be included in the course.Live Recordings[24:16]Samantha loves recording live modules for several reasons: Recording on your own and uploading a video does not provide real-time feedback. When people ask questions during the conversation, the information is included in the recordings, which helps the viewer grasp a subject better when they hear it from someone else.Indications for Change[28:08]Feeling stale, depleted, as if your business is a slog, or if you're beginning to dislike your clientele, are indicators that something has to change and change quickly. That means digging inward and determining what you're missing from the business to fill your cup and have an overflow so you can return to giving and serving your clients.Nuggets of Wisdom[30:17]When we are out of equilibrium, our bodies communicate. Pay attention to your body's signals since this will help you get into that "what's going on here?" feeling.