Revenue Accelerator

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Revenue Accelerator with Donna Ashton

Season 2022, Ep. 302

In this episode of the Revenue Accelerator Podcast, we have invited Donna Ashton. She is an expert when it comes to online courses. Working for over 12 years in the field, she has encountered and helped various entrepreneurs and CEOs through her programs, and she was able to help them be successful. In this episode, Donna shares some tips on how to handle your clients and how to create a course or program for them.

Working in a Leverage Space

[01:30]

There will be a time that you’ll need to change your strategies after hitting your initial goals. Donna helps her clients to expand even more from what they’ve already achieved by establishing a more leveraged program and model. Business will be studied to determine what strategies are working and what should be done to improve for better results.

How Donna Helps to Get Better Results

[04:11]

Donna offers a premium course, which is a hybrid program that is a combination of modules and coaching. Clients will read and study the modules and contact her for concerns and clarifications.

[07:39]

Most people get into business because they want to work at their own time and convenience. They want to have freedom and be their own boss. Donna teaches her clients to bring work and life balance in their lives. 

[11:40]

Donna incorporates the issues that her clients face into her content. This guarantees that she can provide a solution and assist her clients. 

Undoing the Perpetual Hustling Modality

[14:10]

The transition from working corporate to establishing a business makes you think that you are still required to work for at least 8 hours. In reality, you don’t have to work that hard, especially if you’re already done with the things you have to work on. According to Donna, the pandemic may have possibly helped them realize that a 1 hour meeting can just be done within 20 minutes. 



Working Goals

[19:39]

Instead of just focusing on the sales, you must also focus on how you can solve your clients' problems. Focus on bringing results to them. If you’re helping people to get results, this will reflect positively on you and may lead to getting better sales.

Indicators to Revamp and Create a New Course

[22:48]

It is important to have an established business. In doing courses or programs, you can update your course from time to time. This ensures that the lessons are still useful to the clients, and this helps the clients be updated on what they should do next. 

Conclusion

[27:03]

You must try and update everything first before deciding to throw it all away and start from scratch in your business. You should also do group engagement sometimes as it helps get some insights from various people.

 

Get a free Simplify & Scale Template from Donna Ashton here: https://www.donnaashton.com/template

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7/29/2022

Revenue Accelerator with Diana Needham

Season 2021, Ep. 916
In this episode of the Revenue Accelerator Podcast, our guest will be Diana Needham, the CEO, and founder of Business Book Partners in Chapel Hill, North Carolina. Diana has been making magic happen since 2008 for big business book partners, entrepreneurs, speakers, and business leaders. She has created over 90+ bestselling authors in a row using her proven system. Today, Diana tells us how she approaches her clients and how this system works.Diana’s Work Background[01:20]Project management is in my blood. So, one of the side things that makes me different, I think, from a lot of people that work with authors is that there is a proven process.[2:35]I had no time to work with my people. That's what I loved the most about my role: mentoring and working with people.Marketing Books[05:14]You need to be clear about some key questions at the very beginning. And the first one is about why am I writing this? What's the big heart story? I have to dig a lot of times to get the heart story behind the book. Why is this so important? Because you don't want to be writing the wrong book. And you don't want to be writing something you don't have passion for.[7:47]When I work with people from the beginning, they've got some idea, even if it's vague, which we refine, and we figure out those answers to those key questions. We know who it is, what the problem is that we're solving, what we want to be known for, what's the result that we want from this book.Knowing your end goal[14:19]It goes back to that foundation, those seven questions. And knowing your end goal, that's another thing that people miss is like, okay, at the end of the day, imagine you have this book in your hand. What do you want to have to happen? And they never thought about it. They want to get it out there but haven't thought about what they want.How changes are made[23:36]if you somehow got to the finish line with a book, and you're looking at it now through the lens of how can I use this as a business asset, there are probably some key things we could look at, tweak, rearrange and make it work.Starting conversations with partners[28:19]How do you start the conversation? Just turn the conversation from discussing the weather to whether we should work together. Does the conversation start with what you are reaching out to?Conclusion[30:44]It takes us a while to realize that what makes us different from everybody else who does what we do is our experience and story.Learn more about Diana Needham by visiting: www.dianamneedham.com
7/15/2022

Revenue Accelerator with Kachina Gosselin

Season 2021, Ep. 1108
In this episode of the Revenue Accelerator Podcast, we have invited Kachina Gosselin, an MIT graduate with a degree in aerospace. She is now coaching entrepreneurs, authors, and speakers to become elevated experts. Today, Kachina shares her thoughts about experts, what people should do to become one, and how to handle being one.Forgetting[01:28]The people we attract are good at what they do. And if you happen to be good at what you do, you forget what it's like to be a beginner.Knowing what to say and when[2:53]You don't have to have a Ph.D.; you don't have to have a book. You need to be a step ahead of your audience. They can be relatable and teach them what they need to know at the time.Authority[4:04]One of the things I like to talk about as an expert does have to have authority and authority isn't claimed. It's given, which means you can claim the expert title, but then people have to give you authority and say, I invite you to write that book or to be on that podcast that you can kind of put some weight behind that claim.Showing Vulnerability[12:14]I think there's something bonding with seeing somebody show humility and vulnerability, which makes it a little less intimidating for other people to do the same.External Perspective[14:36]I think that's where it helps to be in the community. And that's what mentorship is all about. Because of the courses we see, the easier it is to look at you from an external perspective and help you shine, and it's very hard to do that work yourself.Experts and Brilliant People[18:09]Right now, we are focusing a lot on our partnerships because we found that experts and brilliant people lift the people around them and have a constant stream of new introductions.Conclusion[19:48]The truth is if you can envision a future where your business works for you, you will get there. So, I want you to give yourself permission you can do less and earn more.Learn more about Kachina’s mentorship by visiting: www.elevatedexpertmentorship.com
7/11/2022

Revenue Accelerator with Rocky Buckley

Season 2021, Ep. 513
Welcome to another episode of the Revenue Accelerator Podcast. Today we have Rocky Buckley, creator of Platinum Path and The Power Persona Project. Rocky assists influencers and experts in reinventing their brands and helping them with strategies to improve their business.Discovering you[04:05]It is critical to discover and understand oneself. It is working with your foundation to become the person you want to be. After completing those tasks, it's time to consider how unique you may be.Taking a step back[07:02]Know which parts of yourself you want to leave behind, your assets, and the resources that you have—Taking a step back is critical to get some perspective.[09:38]Be conscious of your identity, your strengths and resources that you can use on personal branding, and elements in your past that can help you resonate with people.Brandable character[15:48]Developing systems and procedures that people will use, including instructional design ideas, in your work is highly crucial.Importance of design in a system[21:43]Design can help you to market what you are selling. People find it highly appealing when you have this three-part system with all of these features and functions, and it even sounds more digestible from a marketing perspective.It's all about speed[24:01]it's about speed and ease and clarity. You can market rate by telling your clients that you can achieve something faster than it usually takes.Components in building an audience[25:42]You need to decide if you want to be a public figure. It would help if you do not only decide who you want to be but also examine your market to determine its demographics. People won't be drawn to you if you aren't enthusiastic about what you do and have a clear sense of purpose that motivates you daily.Attracting audience[30:25]It would be best if you were engaged, and you can't expect others to be interested if you only try to post every so often. Engaging with people in the comments and having enough grasp of human nature is the way to know what would pique someone's interest.Entrepreneurs’ perspective[34:40]Always begin with a perspective of an entrepreneur. What do you envision for your life? The decisions you make in business are contingent on how you expect your life.Foundation for everything else[39:21]What am I doing here? Why do I exist? What is my purpose, and where am I headed? Objectively experiencing life is the basis for everything else. Take the time to stand back and get perspective if you're not already doing so. You will begin to observe shocking alterations in the aftermath if you get conscious of your life.Join Rocky's Facebook group to learn more: https://www.facebook.com/groups/powerpersonaListen to Revenue Accelerator Podcast on:Apple | Acast