Revenue Accelerator

Share

Revenue Accelerator with Christine McAlister

Season 2022, Ep. 310

In this episode, our guest is the Queen of Podcast Guesting, Christine McAlister. Christine is a media coach and strategist, passionate about helping impact-driven entrepreneurs attract their next-level clients by being value-driven podcast guests. She’s generated six figures for herself and has helped people do the same for themselves. She is recognized as the best in the world at podcast guesting by seven-figure founders like John Lee Dumas and Dana Wilde. Today, Christine will talk about podcast guesting, how to start a podcast, and how you can monetize your podcast and connect with people.

Christine’s Purpose

[01:55]

Christine tends to attract people who are very heart-centered and mission-driven. She loves to do the work where she helps people own their greatness. Her business is in honor of her late daughter. Christine’s working on a mission to elevate consciousness by helping important voices become heard.

Podcast Guesting

[03:55]

Christine says that no one likes being used. Being a podcast guest is about understanding your story, which not only empowers you. The host wants to create a relationship with you, which facilitates opportunities.

How Podcasting Connects People

[09:58]

Christine finds that when it is an energetic personality fit, people become huge cheerleaders for each other. People will bring you into their masterminds or each other’s high-level programs. She thinks it is because they do not offer that service. Many people get invited into exclusive masterminds that are not advertised anywhere. They get invited if they are a perfect fit or have what they need from each other.

Vulnerability

[17:58]

What Christine finds fascinating is that even people earning more than her are often reluctant to share vulnerably. In her case, Christine decided to start her business for the reason that requires vulnerability. People buy from people they want to be in the room. You just need to connect with people. Podcasting is a leveraged way to do it. But one should look at the main pillars for the person who wants to guest in a podcast.  

Create Tangible Offers

[21:43]

You want to offer one thing that is very tangible to the guest. You must offer one clear, free call to action at the end of each episode that created podcast offers alignment. One that makes some sense between the conversation. 

Connecting with a Podcast Guest from the Internet

[24:35]

A guest is essentially still a stranger on the internet to the audience. The psychological safety required with a stranger on the internet is like getting a first tattoo. But in that moment of your first tattoo, you will have this perception of being on a pedestal because the guest was on a podcast. If you allow the audience to create to access something that they want that doesn’t require getting over fear and that allows them to dip their toe in rather than like those skinny dipping with you, then you’re creating a much wider net because the number of people who will take you up on that.

Checklist for High-Achievers

[30:55]

Christine’s checklist is a podcast testing checklist. It is meant to summarize and give you everything that you need to know about podcasting. You can simply grab it for free at www.lifewithpassion.com/checlist.


Learn more about Christine McAlister:

https://www.lifewithpassion.com/


More Episodes

7/29/2022

Revenue Accelerator with Diana Needham

Season 2021, Ep. 916
In this episode of the Revenue Accelerator Podcast, our guest will be Diana Needham, the CEO, and founder of Business Book Partners in Chapel Hill, North Carolina. Diana has been making magic happen since 2008 for big business book partners, entrepreneurs, speakers, and business leaders. She has created over 90+ bestselling authors in a row using her proven system. Today, Diana tells us how she approaches her clients and how this system works.Diana’s Work Background[01:20]Project management is in my blood. So, one of the side things that makes me different, I think, from a lot of people that work with authors is that there is a proven process.[2:35]I had no time to work with my people. That's what I loved the most about my role: mentoring and working with people.Marketing Books[05:14]You need to be clear about some key questions at the very beginning. And the first one is about why am I writing this? What's the big heart story? I have to dig a lot of times to get the heart story behind the book. Why is this so important? Because you don't want to be writing the wrong book. And you don't want to be writing something you don't have passion for.[7:47]When I work with people from the beginning, they've got some idea, even if it's vague, which we refine, and we figure out those answers to those key questions. We know who it is, what the problem is that we're solving, what we want to be known for, what's the result that we want from this book.Knowing your end goal[14:19]It goes back to that foundation, those seven questions. And knowing your end goal, that's another thing that people miss is like, okay, at the end of the day, imagine you have this book in your hand. What do you want to have to happen? And they never thought about it. They want to get it out there but haven't thought about what they want.How changes are made[23:36]if you somehow got to the finish line with a book, and you're looking at it now through the lens of how can I use this as a business asset, there are probably some key things we could look at, tweak, rearrange and make it work.Starting conversations with partners[28:19]How do you start the conversation? Just turn the conversation from discussing the weather to whether we should work together. Does the conversation start with what you are reaching out to?Conclusion[30:44]It takes us a while to realize that what makes us different from everybody else who does what we do is our experience and story.Learn more about Diana Needham by visiting: www.dianamneedham.com
7/15/2022

Revenue Accelerator with Kachina Gosselin

Season 2021, Ep. 1108
In this episode of the Revenue Accelerator Podcast, we have invited Kachina Gosselin, an MIT graduate with a degree in aerospace. She is now coaching entrepreneurs, authors, and speakers to become elevated experts. Today, Kachina shares her thoughts about experts, what people should do to become one, and how to handle being one.Forgetting[01:28]The people we attract are good at what they do. And if you happen to be good at what you do, you forget what it's like to be a beginner.Knowing what to say and when[2:53]You don't have to have a Ph.D.; you don't have to have a book. You need to be a step ahead of your audience. They can be relatable and teach them what they need to know at the time.Authority[4:04]One of the things I like to talk about as an expert does have to have authority and authority isn't claimed. It's given, which means you can claim the expert title, but then people have to give you authority and say, I invite you to write that book or to be on that podcast that you can kind of put some weight behind that claim.Showing Vulnerability[12:14]I think there's something bonding with seeing somebody show humility and vulnerability, which makes it a little less intimidating for other people to do the same.External Perspective[14:36]I think that's where it helps to be in the community. And that's what mentorship is all about. Because of the courses we see, the easier it is to look at you from an external perspective and help you shine, and it's very hard to do that work yourself.Experts and Brilliant People[18:09]Right now, we are focusing a lot on our partnerships because we found that experts and brilliant people lift the people around them and have a constant stream of new introductions.Conclusion[19:48]The truth is if you can envision a future where your business works for you, you will get there. So, I want you to give yourself permission you can do less and earn more.Learn more about Kachina’s mentorship by visiting: www.elevatedexpertmentorship.com
7/11/2022

Revenue Accelerator with Rocky Buckley

Season 2021, Ep. 513
Welcome to another episode of the Revenue Accelerator Podcast. Today we have Rocky Buckley, creator of Platinum Path and The Power Persona Project. Rocky assists influencers and experts in reinventing their brands and helping them with strategies to improve their business.Discovering you[04:05]It is critical to discover and understand oneself. It is working with your foundation to become the person you want to be. After completing those tasks, it's time to consider how unique you may be.Taking a step back[07:02]Know which parts of yourself you want to leave behind, your assets, and the resources that you have—Taking a step back is critical to get some perspective.[09:38]Be conscious of your identity, your strengths and resources that you can use on personal branding, and elements in your past that can help you resonate with people.Brandable character[15:48]Developing systems and procedures that people will use, including instructional design ideas, in your work is highly crucial.Importance of design in a system[21:43]Design can help you to market what you are selling. People find it highly appealing when you have this three-part system with all of these features and functions, and it even sounds more digestible from a marketing perspective.It's all about speed[24:01]it's about speed and ease and clarity. You can market rate by telling your clients that you can achieve something faster than it usually takes.Components in building an audience[25:42]You need to decide if you want to be a public figure. It would help if you do not only decide who you want to be but also examine your market to determine its demographics. People won't be drawn to you if you aren't enthusiastic about what you do and have a clear sense of purpose that motivates you daily.Attracting audience[30:25]It would be best if you were engaged, and you can't expect others to be interested if you only try to post every so often. Engaging with people in the comments and having enough grasp of human nature is the way to know what would pique someone's interest.Entrepreneurs’ perspective[34:40]Always begin with a perspective of an entrepreneur. What do you envision for your life? The decisions you make in business are contingent on how you expect your life.Foundation for everything else[39:21]What am I doing here? Why do I exist? What is my purpose, and where am I headed? Objectively experiencing life is the basis for everything else. Take the time to stand back and get perspective if you're not already doing so. You will begin to observe shocking alterations in the aftermath if you get conscious of your life.Join Rocky's Facebook group to learn more: https://www.facebook.com/groups/powerpersonaListen to Revenue Accelerator Podcast on:Apple | Acast