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Retail Resilience with Cathy Anstett
Adapting To Change, Raving Fans & Asking Yourself The Right Questions
Welcome, everyone, to the ‘Retail Resilience’ Podcast!
In this very special first episode, I give a brief introduction to my background in the retail space and what I’ve learned from growing up around a family-owned business. I dive into the concept of ‘The Five R’s’, how emerging technologies are influencing marketing strategies, and the questions we need to be asking ourselves as business owners.
I also talk about the importance of understanding your consumers’ behavior and why you should pay attention to how they interact with your product. Going this extra mile and being diligent with your operations will enhance the value that you add to whatever field you choose to pursue.
If you’d like to hear more, have a listen to today’s episode and join me on this exciting new venture!
In This Episode You Will Learn:
- A breakdown of the ‘Retail Resilience’ navigation tool (01:32)
- Some background on my upbringing around retail within my Father’s business (03:00)
- The story of how I left my family’s business and built my own legacy (04:38)
- The evolution of retail & Why we as business owners need to adapt to the change (06:15)
- How I apply ‘The Five R’s’ in my company (07:18)
- How to create a sense of ease for consumers when interacting with your product & Utilizing technology to enhance this process (09:13)
- Ways that rapport plays into customer engagement (11:53)
- Steps we can take to creating ‘raving fans’ (13:06)
Let’s Connect!