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4. Sarah Hulyer - Head of Social at Ashurst | Co-host of Let's Grow Girls | The Rest is Content Podcast
01:20:50||Season 1, Ep. 4What does it take to scale a youth media brand to millions? Sarah Hulyer details her legacy of creating the "witty friend" tone of voice that defined a Facebook era, and how she now applies those lessons to the high-stakes world of legal marketing.Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/Sarah Hulyer on LinkedIn - https://www.linkedin.com/in/sarahhulyer/Available on Spotify, YouTube & Apple.Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSsiTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - https://www.youtube.com/@RestIsContentThe Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.
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3. Richard Cook - Head of Social at Monzo | Formerly Spotify
01:19:34||Season 1, Ep. 3How do you go from resetting passwords to leading social for a major bank?In this episode of The Rest Is Content, Head of Social at Monzo Richard Cook discusses how all stats are made up, how to create viral playlists (at Spotify) and the challenges in trying to sell digital subscription services.Please do rate, review, subscribe and share the pod if you enjoyed it. Available on Spotify, YouTube & Apple.Follow Simon Caine on LinkedIn here - https://www.linkedin.com/in/simoncaine/Follow Richard Cook on LinkedIn here - https://www.linkedin.com/in/cookywook/
2. Beth Thomas - Co-founder of Slice | Ex-TikTok and Deliveroo | Most brands have no strategy!
01:20:24||Season 1, Ep. 2In this episode of The Rest Is Content, Beth Thomas discusses how, at major companies like Deliveroo, social media often becomes a "dumping ground" for every department's requests, why being a content creator yourself is the best way to understand social media nuances and what good social strategy looks like in 2026.Available on Spotify, YouTube & Apple.Follow Simon Caine on LinkedIn here -Follow Beth Thomas on LinkedIn here - https://www.linkedin.com/in/betheleanorthomas/
1. Dylan Patel - Head of Social at Born Social | Why TikTok Comments grow communities for brands
57:33||Season 1, Ep. 1In this episode of The Rest Is Content, Dylan Patel as he discusses the latest trends and insights in social media marketing, including the importance of community engagement and the impact of algorithms on content visibility.Available on Spotify, YouTube & Apple.Follow Simon Caine on LinkedIn here - Follow Dylan Patel on LinkedIn here - https://www.linkedin.com/in/iamdylanpatel/
