Restaurant and Retail Marketing
What's up With That Elf on the Shelf?
Season 1, Ep. 131
Keeping it light today on Christmas Eve with a bit of folk lore connected to those Christmas characters who keep an eye on us.
Your Holiday Season "Plan B"
Season 1, Ep. 317
Have you analyzed your sales trends from holiday season 2019? Will that same strategy work in December 2020? Listen to the briefing to hear what things you should be considering when planning this year's holiday season.
Getting your holiday strategy in place now: Up Your Mobile Game
Season 1, Ep. 316
Research is telling us that consumers are planning their Christmas shopping earlier than in previous years — they're starting to think about it now. Mobile holiday shopping is growing quickly and you may be surprised at which age groups are doing it more often. Listen to the briefing to hear how you can up your mobile game now so you're not scrambling later on.
Dancing with the Coronavirus
Season 1, Ep. 315
There's a great article by Thomas Pueyo called "The Hammer and the Dance" about how we are "dancing with the virus" to try and live our lives while monitoring developments. Whether you're a restaurant or retail operator, your fall/holiday season is prime time for making money. As we look forward to the holiday season — how do we plan to succeed when things are so uncertain? This week, we'll look at a series of strategies for having a plan B to dance with the virus.