Restaurant and Retail Marketing
Season 1, Ep. 273
Facebook has just announced that businesses will now be able to upload their product catalogues to IG of Facebook so customers can purchase right in the app. This new product is called Facebook Shops. Listen to the briefing to hear the details.
Getting your holiday strategy in place now: Up Your Mobile Game
Season 1, Ep. 316
Research is telling us that consumers are planning their Christmas shopping earlier than in previous years — they're starting to think about it now. Mobile holiday shopping is growing quickly and you may be surprised at which age groups are doing it more often. Listen to the briefing to hear how you can up your mobile game now so you're not scrambling later on.
Dancing with the Coronavirus
Season 1, Ep. 315
There's a great article by Thomas Pueyo called "The Hammer and the Dance" about how we are "dancing with the virus" to try and live our lives while monitoring developments. Whether you're a restaurant or retail operator, your fall/holiday season is prime time for making money. As we look forward to the holiday season — how do we plan to succeed when things are so uncertain? This week, we'll look at a series of strategies for having a plan B to dance with the virus.