ReModel: Tales of Marketing Transformation

In Episode 1 of ReModel: Tales of Marketing Transformation, we sit down with Mark Vile, CMO at Fred. Olsen Cruise Lines, to explore what it truly takes to build marketing that endures.Drawing on more than 30 years of experience across market-leading brands - including nearly two decades helping scale Compare the Market from challenger start-up to household name - Mark shares practical lessons on transforming marketing capability, culture, and commercial impact.In this episode, we discuss:Integrating brand and performance teams to drive trust, respect, and measurable resultsCreating psychological safety and genuine joy within marketing teamsDesigning operating models and processes that enable, rather than constrain, creativityFuture-proofing teams through AI literacy, strategic thinking, and leadership developmentAligning marketing closely with business strategy to unlock real differentiationBuilding high-impact agency partnerships in a hybrid worldThis conversation is essential listening for CMOs and marketing leaders looking to orchestrate people, process, partners, and platforms to deliver both disruptive growth and a culture where creativity thrives.

In the second episode of ReModel: Tales of Marketing Transformation, we sit down with Michelle McKettrick, the bold and transformative marketer behind brand turnarounds at Tesco, Barclays, and Primark.Michelle shares her insights on:• Rebuilding trust in challenged brands• Leading with purpose and creating psychological safety• Balancing brand and performance to drive impact• Using people, process, platforms, and partners to enable transformation• Reclaiming marketing’s seat at the top tableDon’t miss this chance to hear from one of the most inspiring leaders shaping modern marketing today.

In the fourth episode of ReModel: Tales of Marketing Transformation, we’re joined by Kate Mackie, Partner and Chief Marketing Strategy and Operations Officer at EY, Chair of the Marketing Society Fellows, and one of the industry’s most influential marketers. Kate takes us behind the scenes of building marketing into a true growth engine in complex organisations, sharing insights from her career and the People, Process, Platforms, Partners framework.Key takeaways from this conversation include:Brand + Performance: Stop thinking of them as separate. Your brand fuels performance, and performance reinforces your brand.Structured Freedom: Documented processes and a robust operating model allow teams to innovate and find joy in their work.Orchestrating Collaboration: Combining internal expertise with external partners drives creativity and diverse perspectives.Future-Ready Marketing: AI and tech can simplify tasks, but human creativity and storytelling remain the differentiator.Whether you’re leading a marketing transformation or building the next growth engine, Kate’s insights are a masterclass in human-centric, operationally smart marketing leadership.

In the fifth episode of our ReModel video series, we’re joined by Reuben Arnold, whose work at Haven, Eurostar and Starbucks offers a masterclass in modern marketing operations.Reuben dives into:Hybrid Operating Models – striking the right balance between in-house teams and agency partners to boost speed, agility, and creative output.AI as a Strategic Enabler – empowering teams to focus on strategy and creativity by automating repetitive tasks.Process as the Foundation – clear workflows and governance turn great strategy into real business impact.True Partnership – embedding agencies to mirror your business and optimise internal processes.The headline? Marketing credibility comes from aligning people, processes, platforms, and partners to deliver measurable results.

In the final episode of our ReModel: Tales of Marketing Transformation series, Victoria Fox sits down with Elliot Moss, Partner and Chief Brand Officer at Mishcon de Reya, to hear how he balances creativity, growth, and operational rigour.Elliot shares:How he builds high-performing teams and long-term agency partnershipsWhy process and clarity matter in scaling marketing effectivelyThe delicate balance between creativity and execution in driving impactA masterclass in leadership, brand, and growth - packed with practical insights for any marketer or business leader.