RED - The Marketing Podcast For Experts

We're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... Unless that's not what you want. It's not necessarily what I want, so I decided to revisit the last 10 years to consider what I liked about them (and what I want more of) as well as what needs to change moving forward. In This Episode: Taking live calls on Blog Talk Radio Writing a great book No Doubt, Bush, and Sandi Patty When you become the person you hated when you were younger The double-edged sword of comfort What Steve Jobs knew about making a decision Your house is on fire...literally. You just got robbed...literally. How to impress a cop Being a professional mannequin Turning pro Ignoring "red flags" When your wife calls you on your BS... When your dog interrupts your podcast... Embracing your past and using it to help you move forward Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Big Podcast - The Book Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In This Episode: "I thought it was part of the act." A doctor's opinion What you think is happening isn't what other people think is happening Drinking beer at 10am No, you're not an alcoholic – have another drink! Why I don't get invited to the country club How country music gets made Links To Things I Talk About: My 11 rules for experts 10% Happier (Get the audio book free with Audible trial.) Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I had a panic attack today. On stage. In front of maybe 200 people. With three cameras rolling. This is an episode about what happened. Or what I think happened. It's hard to say for sure because I was out of it. In This Episode: Losing your voice onstage What happens when your mouth is so dry your lips stick to your gums Sweating your ass off in a cold room An out-of-body experience Not dying (but wishing you were dead) Dusting yourself off and getting back on the bike Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it seriously, but it definitely wasn't taken as seriously as I take it now. We did everything remotely from our individual offices, via Skype (even though both our offices were in the same house) and it was more conversational than what I've done over the last couple of years. Laurel recorded with our dog in her office and, on the early episodes, he was often interrupting. One of the most common questions I get from people who've listened to RED Podcast since the early episodes is, "What happened to your dog?"  This is the story of not just our dog, but two different dogs. And as an entrepreneur with an expert-based business, I think it's something you'll connect with. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.

My book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off the fence. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.

After almost five years, my book on marketing yourself via podcasting is here!  In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book. In This Episode: The "Slow Burn" Launch How I took a book to #1 on Amazon (almost) Where I put my energy on "launch day" (it wasn't the book) The audiobook and why it's not out yet What's next for RED Podcast Links To Things I Talk About: Big Podcast Big Podcast - The Book Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting.  I'm one week away from launching. The print version is in my hands and the digital files are ready for distribution. In This Episode: Ingram's Lightning Source vs. Amazon's KDP Print – I run the numbers Lightning Source vs. KDP – Who has better print quality? A free layout tool for your Kindle books Why I did Kindle layout myself  The "slow burn" book launch How this book is already helping me to get speaking gigs (even though it's not even out yet) Links To Things I Talk About: Big Podcast Reedsy ACX Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting.  The final manuscript is back and now I'm in the process of making the audiobook.  In This Episode: A "second chance" foreword opportunity The final edit (seriously) The final editor Making an audiobook – the process Why I'm doing an exclusive distribution deal (for now) Links To Things I Talk About: Big Podcast ACX Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).