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Reasons to be Cheerful with Ed Miliband & Geoff Lloyd

The art of persuasion with Anand Giridharadas

Season 1, Ep. 269
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Hello! A bonus Cheerful Book Club episode coming at you this week direct from Geoff’s loft. We’re talking to bestselling author Anand Giridharadas about his new book The Persuaders: Winning Hearts and Minds in a Divided Age. 


Progressive movements need to persuade, not simply preach, he says. But what does that look like if it is not ‘persuasion by dilution’? We talk to Anand about what we can learn from the people who are changing minds and building big coalitions to make progressive movements around the world more successful.


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