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Real Digital Transformation
A 5-Step Formula to Digital Transformation Success Part I: Understanding Customers and Journey Mapping
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This podcast is part one of a two-part interview by Thomas Erl with Howard Tiersky, author of the Wall Street Journal best-selling book "Winning Digital Customers: The Antidote to Irrelevance". Forbes named this book as one of the top 10 most important business books of 2021. During this first part of the interview, Howard shares his insights about digital transformation and the importance of fostering "love" from customers. He describes the 5-Step Formula to Digital Transformation Success that is documented in his book and elaborates on the process of customer journey mapping.
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