Rory is a leading thinker on how Behavioural Economics impact advertising and marketing

The full conversation with Rory Sutherland - the Directors Cut

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Fix is the Media Intelligence service&nbsp;that educates and informs the business world on what is happening with mobile and digital - our weekly email newsletter, an imminent series of unmissable events and now Radio Fix&nbsp; Radio Fix - our News and views on what’s happening as mobile and digital reinvent the media business, plus interviews with the movers and shapers of the industry Why; Mobile has changed how people across the globe live their lives.&nbsp;And one profound effect is that Media &amp; Advertising is a $trillion business in motion.&nbsp; Affecting the content creation business (from Hollywood movie studios, Dundee games developers, Soho Ad agencies and news brands) and the businesses that rely on ads to tell people about their product&nbsp; Disrupted by tech - mobile in particular - business models are changing and brands are losing faith in the agencies that were once essential to navigate this world.&nbsp; GAFA has changed everything and Fix helps thousands of key people understand what’s changing and why Who; - The Curious - senior execs across GAFA, VCs, Brands, Ad Tech firms and Agencies who want to understand - and know how to profit from these changes

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